May 2024

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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

foligain.com

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89.1K

Revenue

31.6K

Sessions

2.5-3.0%

Conversion rate

$75-100

Average order value

Online only revenue for foligain.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HEALTH
D2C

Foligain.com is a website that specializes in hair care products. They offer a range of solutions such as shampoos, conditioners, and supplements designed to promote and maintain healthy hair. The site provides a convenient platform for customers to explore and purchase a variety of relevant products to suit their needs.

foligain.com’s revenueOVER TIME
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Over the past three months, foligain.com revenue has experienced decline of 30%, compared to the preceding three months.

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foligain.com revenue decline for last six months

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OVERVIEW

In May 2024, foligain.com in the HEALTH industry had online sales revenue of $89,056, a conversion rate of 2.50-3.00%, an average order value (AOV) of $75-100, and 31,587 sessions. Comparatively, the industry median revenue was $150,804, with a highest revenue of $91,145,545 by walgreens.com. The HEALTH category had a very high conversion rate of 4.76% and a very low of 1.44%. The AOV in the category ranged from $55 (very low) to $354 (very high), while the highest number of sessions recorded was 51,125,054 and the median was 43,877.

foligain.com competitors

When comparing foligain.com to its competitors in the hair care industry, we can see that foligain.com falls behind in terms of revenue and transactions. With a revenue of $89,056 and 891 transactions from 31,587 sessions, foligain.com is outperformed by competitors such as rogaine.com with $483,662 in revenue from 4,164 transactions and actandacre.com with $202,603 in revenue from 2,161 transactions. However, foligain.com has a competitive average order value (AOV) range of $75-100 and a solid conversion rate of 2.50-3.00%. In comparison, hairguard.com leads with an AOV of $175-200 but has a lower conversion rate of 2.00-2.50%. Overall, foligain.com may benefit from focusing on increasing revenue and transactions to better compete with its higher-performing rivals in the hair care market.

#1 nonucare.com

6.9K

Revenue

7.4K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#2 rogaine.com

483.7K

Revenue

160.4K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 actandacre.com

202.6K

Revenue

121.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 hairguard.com

278.6K

Revenue

76.4K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

foligain.com vs top market performers

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foligain.com brandsby revenue

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foligain.com categoriesby revenue

Hair Loss Treatments

Top retailers:nutrafol.com amazon.com safeway.com

Shampoo & Conditioner

Top retailers:cosmoprofbeauty.com amazon.com ulta.com

Health & Beauty

Top retailers:ebay.com safeway.com macys.com

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foligain.com channels

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foligain.com Google Ads spend

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foligain.com devices

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foligain.com top markets

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