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Dec 2025
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.3M
Revenue
Dec 25
1.5M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com Annual Revenue and Growth

focusonthefamily.com's annual sales on its online store amounted to $42.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$42.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
focusonthefamily.com revenue by year

focusonthefamily.com's monthly revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced growth of 13%, compared to the preceding three months.

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focusonthefamily.com revenue growth for last six months
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OVERVIEW
In December 2025, focusonthefamily.com generated impressive online sales revenue of $4,303,502, significantly outperforming the community and society/faith and beliefs median of $43,703. Its conversion rate of 2.50-3.00% is commendable, though below the category high of 4.35%. The average order value (AOV) ranges from $100 to $125, also lagging behind the top AOV of $205 in its sector. With a substantial 1,544,591 sessions, focusonthefamily.com stands out, though it still trails the leading site, christianbook.com, which achieved 5,054,082 sessions, while the median for the category is just 13,396 sessions.
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focusonthefamily.com competitors

In December 2025, focusonthefamily.com generated $4,303,502 in revenue from 39,112 transactions and 1,544,591 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, lifeway.com outperformed in revenue with $7,615,938 from 44,429 transactions and 1,739,484 sessions, boasting a higher AOV of $150-175, but similar conversion rate. christianbook.com had the highest revenue at $25,206,308 from 231,328 transactions and 5,054,082 sessions, with a slightly lower AOV but a higher conversion rate of 4.50-5.00%. crossway.org, ligonier.org, and gominno.com also showed strong performance in different metrics, indicating a competitive landscape in the online Christian resources market in 2025.

lifeway.com screenshot
#1 lifeway.com
7.6M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
crossway.org screenshot
#2 crossway.org
6.3M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
christianbook.com screenshot
#3 christianbook.com
25.2M
Revenue
5.1M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
4.6M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gominno.com screenshot
#5 gominno.com
545.6K
Revenue
273.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In December large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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focusonthefamily.com channels

Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.

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focusonthefamily.com Google Ads spend

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

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focusonthefamily.com country & global rank

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