focusonthefamily.com
FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.
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focusonthefamily.com Annual Revenue and Growth
focusonthefamily.com's annual sales on its online store amounted to $42.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
focusonthefamily.com's monthly revenueOVER TIME
Over the past three months, focusonthefamily.com revenue has experienced growth of 6%, compared to the preceding three months.
focusonthefamily.com competitors
In November 2025, focusonthefamily.com had a revenue of $4,060,476 with 39,107 transactions and 1,544,735 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, lifeway.com outperformed Focus on the Family with a revenue of $13,311,709, 75,078 transactions, and 2,030,220 sessions, showcasing a higher AOV of $175-200 and a conversion rate of 3.50-4.00%. Similarly, christianbook.com excelled in revenue with $25,939,815, 222,223 transactions, and 5,000,925 sessions, achieving an AOV of $100-125 and a conversion rate of 4.00-4.50%. While focusonthefamily.com had solid metrics, particularly in its conversion rate, it fell short in revenue and transactions compared to its top competitors in the Christian e-commerce space.
Revenue share by device at focusonthefamily.com
In November large majority of sales on focusonthefamily.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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focusonthefamily.com channels
Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.
focusonthefamily.com Google Ads spend
Evaluate focusonthefamily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
focusonthefamily.com devices
Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
