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Jul 2025
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.6M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com's revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced decline of 7.8%, compared to the preceding three months.

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focusonthefamily.com revenue decline for last six months
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OVERVIEW
In July 2025, focusonthefamily.com, a website in the FAITH AND BELIEFS industry, had online sales revenue of $3,589,966 compared to the median of $39,474, with a conversion rate of 2.00-2.50% (highest: 4.23%, lowest: 1.25%) and an AOV of $100-125 (highest: $203, lowest: $45), along with 1,540,882 sessions (highest: 4,371,195 from christianbook.com, median: 13,738).
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focusonthefamily.com competitors

In July 2025, focusonthefamily.com had a revenue of $3,589,966 with 33,683 transactions and 1,540,882 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, focusonthefamily.com falls behind in revenue and transactions. lifeway.com leads the pack with a revenue of $11,839,460, 66,635 transactions, and 2,034,052 sessions, along with a higher AOV of $175-$200 and a conversion rate of 3.00-3.50%. christianbook.com also outperforms focusonthefamily.com with a significant revenue of $26,399,543, 215,461 transactions, and 4,371,195 sessions, with an AOV of $100-$125 and a conversion rate of 4.50-5.00%. In terms of revenue and transactions, focusonthefamily.com ranks lower compared to its competitors in the Christian niche market.

lifeway.com screenshot
#1 lifeway.com
11.8M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
crossway.org screenshot
#2 crossway.org
5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
christianbook.com screenshot
#3 christianbook.com
26.4M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
5.3M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gominno.com screenshot
#5 gominno.com
451.6K
Revenue
268.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In July large majority of sales on focusonthefamily.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on focusonthefamily.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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focusonthefamily.com channels

Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.

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focusonthefamily.com Google Ads spend

Evaluate focusonthefamily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

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focusonthefamily.com country & global rank

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