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Jun 2025
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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3.5M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com's revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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focusonthefamily.com revenue growth for last six months
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OVERVIEW
In June 2025, focusonthefamily.com in the FAITH AND BELIEFS industry had online sales revenue of $3,500,636, a conversion rate of 2.00-2.50%, and an average order value (AOV) of $100-125. This is compared to a median revenue of $36,489, a high conversion rate of 4.25%, and a high AOV of $205 in the same industry. With 1,497,029 sessions, focusonthefamily.com falls below the highest sessions of 3,577,005 from christianbook.com but exceeds the median sessions of 13,537 in the FAITH AND BELIEFS category.
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focusonthefamily.com competitors

In June 2025, focusonthefamily.com reported a revenue of $3,500,636 with 32,330 transactions and 1,497,029 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, lifeway.com generated $9,957,490 in revenue from 57,126 transactions and 2,027,140 sessions, with an AOV of $150-175 and a conversion rate of 2.50-3.00%. christianbook.com outperformed both with $20,069,332 in revenue, 170,265 transactions, and 3,577,005 sessions, showcasing an AOV of $100-125 and an impressive conversion rate of 4.50-5.00%. gominno.com, crossway.org, and ligonier.org fell below focusonthefamily.com in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating room for improvement in their online performance metrics.

lifeway.com screenshot
#1 lifeway.com
10M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
crossway.org screenshot
#2 crossway.org
4.3M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
christianbook.com screenshot
#3 christianbook.com
20.1M
Revenue
3.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
4.9M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gominno.com screenshot
#5 gominno.com
449.3K
Revenue
316K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In June large majority of sales on focusonthefamily.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on focusonthefamily.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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focusonthefamily.com channels

Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.

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focusonthefamily.com Google Ads spend

Evaluate focusonthefamily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

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focusonthefamily.com country & global rank

Assess the ranking of focusonthefamily.com among other retailers within its primary country and worldwide.

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