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May 2026
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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3.6M
Revenue
May 26
1.5M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$75-100
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com Annual Revenue and Growth

focusonthefamily.com's annual sales on its online store amounted to $44.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$44.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
focusonthefamily.com revenue by year

focusonthefamily.com's monthly revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced decline of 15%, compared to the preceding three months.

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focusonthefamily.com revenue decline for last six months
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OVERVIEW
In May 2026, focusonthefamily.com generated $3,581,273 in online sales with a conversion rate of 2.50-3.00%, above the community median of $31,808, and an AOV ranging from $75-100, significantly higher than the low end of $42 but lower than the high of $214. The site recorded 1,536,728 sessions, far below the category leader christianbook.com, which had 3,905,633 sessions, yet notably above the median of 10,748 sessions in the FAITH AND BELIEFS sector, demonstrating a strong but competitive online presence.
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focusonthefamily.com competitors

In May 2026, focusonthefamily.com generated $3,581,273 in revenue from 1,536,728 sessions, resulting in a conversion rate of 2.50-3.00%. In comparison, christianbook.com led the competitors with $17,753,427 in revenue, leveraging a higher transaction count of 156,042 from 3,905,633 sessions, and boasting a conversion rate of 3.50-4.00%. lifeway.com also performed well, achieving $11,001,971 in revenue from 2,241,948 sessions, with an AOV of $150-175 and a conversion rate of 3.00-3.50%. crossway.org had a solid revenue of $7,882,068 with a lower conversion rate of 2.00-2.50%. In contrast, ligonier.org's revenue was close to focusonthefamily.com at $3,528,413, but with fewer sessions. gominno.com struggled with the lowest figures, recording $746,209 in revenue and a conversion rate of 1.50-2.00%. Overall, focusonthefamily.com holds a competitive position but lags behind top performers like christianbook.com and lifeway.com.

lifeway.com screenshot
#1 lifeway.com
11M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
crossway.org screenshot
#2 crossway.org
7.9M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
christianbook.com screenshot
#3 christianbook.com
17.8M
Revenue
3.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
3.5M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
gominno.com screenshot
#5 gominno.com
746.2K
Revenue
326.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In May large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries focusonthefamily.com operates in

focusonthefamily.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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focusonthefamily.com channels

Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.

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focusonthefamily.com Google Ads spend

Evaluate focusonthefamily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

Explore focusonthefamily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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focusonthefamily.com country & global rank

Assess the ranking of focusonthefamily.com among other retailers within its primary country and worldwide.

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