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Jul 2026
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.8M
Revenue
Jul 26
1.6M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com Annual Revenue and Growth

focusonthefamily.com's annual sales on its online store amounted to $44.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$44.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
focusonthefamily.com revenue by year

focusonthefamily.com's monthly revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced decline of 9.6%, compared to the preceding three months.

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focusonthefamily.com revenue decline for last six months
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OVERVIEW
focusonthefamily.com achieved a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125 in July 2026. The site generated $3.8 million in online sales, significantly exceeding a typical faith and beliefs store's monthly revenue of around $37,400. With 1.6 million sessions, focusonthefamily.com far outpaced a typical faith and beliefs store's average of 12,600 sessions. While the largest competitor, christianbook.com, garners $25 million and 4.3 million sessions, focusonthefamily.com remains a strong player within the faith and beliefs category. Overall, the site reflects robust performance metrics compared to its peers.
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focusonthefamily.com competitors

The competitive set for focusonthefamily.com includes lifeway.com, crossway.org, christianbook.com, ligonier.org, and gominno.com. In July 2026, focusonthefamily.com generated $3.8 million in revenue, placing it fifth among its competitors, trailing christianbook.com by $21.2 million. With 34,900 transactions, it ranks fourth, also falling short of christianbook.com by 177,000 transactions. focusonthefamily.com had 1.6 million sessions, again ranking fourth and lagging behind christianbook.com by 2.7 million sessions. Its average order value (AOV) ranges from $100 to $125, comparable to gominno.com, while its conversion rate of 2.00-2.50% is lower than competitors like lifeway.com and christianbook.com, which lead with conversion rates of 3.00-3.50% and 4.50-5.00%, respectively. Overall, focusonthefamily.com faces significant challenges in matching the performance of its leading competitors.

lifeway.com screenshot
#1 lifeway.com
14.8M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
crossway.org screenshot
#2 crossway.org
6.3M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
christianbook.com screenshot
#3 christianbook.com
25M
Revenue
4.3M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
5.3M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gominno.com screenshot
#5 gominno.com
299.3K
Revenue
307.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In July large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries focusonthefamily.com operates in

focusonthefamily.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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focusonthefamily.com channels

Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.

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focusonthefamily.com Google Ads spend

Evaluate focusonthefamily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

Explore focusonthefamily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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focusonthefamily.com country & global rank

Assess the ranking of focusonthefamily.com among other retailers within its primary country and worldwide.

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