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Sep 2026
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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3.8M
Revenue
Sep 26
1.6M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com Annual Revenue and Growth

focusonthefamily.com's annual sales on its online store amounted to $44.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$44.3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
focusonthefamily.com revenue by year

focusonthefamily.com's monthly revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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focusonthefamily.com revenue growth for last six months
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OVERVIEW
In September 2026, focusonthefamily.com achieved a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125, both figures well within the typical ranges for the faith and beliefs category. The site generated $3.8 million in revenue from online sales, significantly exceeding the $32,900 typical monthly revenue for a faith and beliefs store. Additionally, focusonthefamily.com attracted 1.6 million sessions, which is markedly higher than the typical 9,741 sessions seen in this category. The most visited store, christianbook.com, records 3.3 million sessions, showcasing the competitive landscape of the faith and beliefs category.
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focusonthefamily.com competitors

The competitive set for focusonthefamily.com includes lifeway.com, crossway.org, christianbook.com, ligonier.org, and gominno.com. In September 2026, focusonthefamily.com generated $3.8 million in revenue from 32,300 transactions across 1.6 million sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.00-2.50%. In contrast, lifeway.com leads the pack with $17.6 million in revenue and 88,800 transactions from 2.4 million sessions, boasting a higher AOV of $175-200 and a conversion rate of 3.50-4.00%. Meanwhile, christianbook.com outperforms focusonthefamily.com with $16.3 million in revenue, 140,000 transactions, and the highest session count at 3.3 million. While focusonthefamily.com shares the same conversion rate range as ligonier.org, both trail behind in revenue, transactions, and sessions compared to their competitors.

lifeway.com screenshot
#1 lifeway.com
17.6M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
crossway.org screenshot
#2 crossway.org
7.7M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
christianbook.com screenshot
#3 christianbook.com
16.3M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
5.9M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
gominno.com screenshot
#5 gominno.com
360.8K
Revenue
248.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In September large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries focusonthefamily.com operates in

focusonthefamily.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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focusonthefamily.com channels

Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.

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focusonthefamily.com Google Ads spend

Evaluate focusonthefamily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

Explore focusonthefamily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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focusonthefamily.com country & global rank

Assess the ranking of focusonthefamily.com among other retailers within its primary country and worldwide.

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