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Aug 2025
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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3.6M
Revenue
Aug 25
1.3M
Sessions
Aug 25
2.5-3.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com Annual Revenue and Growth

focusonthefamily.com's annual sales on its online store amounted to $42.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$42.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
focusonthefamily.com revenue by year

focusonthefamily.com's monthly revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced decline of 2.5%, compared to the preceding three months.

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focusonthefamily.com revenue decline for last six months
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OVERVIEW
In August 2025, focusonthefamily.com in the FAITH AND BELIEFS industry had a revenue of $3,584,962 with a median of $41,810, a conversion rate of 2.50-3.00% (4.31% high, 1.27% low), an AOV of $100-125 ($219 high, $47 low), and 1,303,279 sessions (4,350,838 high from christianbook.com, 13,705 median).
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focusonthefamily.com competitors

In August 2025, focusonthefamily.com generated a revenue of $3,584,962 from 34,018 transactions and 1,303,279 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.50-3.00%. When compared to its competitors, lifeway.com stood out with revenue of $11,105,711 from 62,436 transactions and 1,871,304 sessions, offering a higher AOV of $175-200 and a similar conversion rate of 3.00-3.50%. christianbook.com led the pack with revenue of $25,815,825 from 211,380 transactions and 4,350,838 sessions, boasting an AOV of $100-125 and a superior conversion rate of 4.50-5.00%. In terms of revenue and conversion rates, focusonthefamily.com falls in the mid-range compared to its competitors like lifeway.com, christianbook.com, and crossway.org.

lifeway.com screenshot
#1 lifeway.com
11.1M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
crossway.org screenshot
#2 crossway.org
5.1M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
christianbook.com screenshot
#3 christianbook.com
25.8M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
5.7M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gominno.com screenshot
#5 gominno.com
497.6K
Revenue
330.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In August large majority of sales on focusonthefamily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on focusonthefamily.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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focusonthefamily.com channels

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focusonthefamily.com Google Ads spend

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

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focusonthefamily.com country & global rank

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