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Jan 2026
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Home/Insights/Retailers/focusonthefamily.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.2M
Revenue
Jan 26
1.5M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

FocusontheFamily.com is a website that offers extensive resources and information covering a wide range of family-related topics. With a focus on strengthening familial bonds, the platform provides advice, articles, podcasts, videos, and counseling services. Additionally, it sells books, CDs, DVDs, and other educational materials pertaining to family and parenting.

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focusonthefamily.com Annual Revenue and Growth

focusonthefamily.com's annual sales on its online store amounted to $44.3M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$44.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
focusonthefamily.com revenue by year

focusonthefamily.com's monthly revenueOVER TIME
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Over the past three months, focusonthefamily.com revenue has experienced growth of 16%, compared to the preceding three months.

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focusonthefamily.com revenue growth for last six months
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OVERVIEW
In January 2026, focusonthefamily.com generated $4,199,911 in online sales, significantly outperforming the community and society/faith and beliefs median of $46,326, though trailing behind industry leader christianbook.com, which garnered $22,804,183. The site achieved a conversion rate between 2.00-2.50%, below the category's high of 4.43%, and reported an average order value (AOV) of $100-125, well below the category's high of $220. With 1,543,504 sessions, focusonthefamily.com surpassed the median of 16,042 sessions, but fell short of the leading site, christianbook.com, which attracted 4,198,779 sessions.
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focusonthefamily.com competitors

In January 2026, focusonthefamily.com had a revenue of $4,199,911 from 36,871 transactions and 1,543,504 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. In comparison, lifeway.com outperformed focusonthefamily.com with a revenue of $12,395,178 from 61,950 transactions and 2,034,335 sessions, boasting an AOV of $200-$225 and a conversion rate of 3.00-3.50%. Similarly, christianbook.com also surpassed focusonthefamily.com with a revenue of $22,804,183 from 207,490 transactions and 4,198,779 sessions, having an AOV of $100-$125 and a high conversion rate of 4.50-5.00%. While focusonthefamily.com performed competitively in terms of AOV and conversion rate compared to some of its competitors, there is room for improvement in increasing revenue and transactions to be on par with the industry leaders.

lifeway.com screenshot
#1 lifeway.com
12.4M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
crossway.org screenshot
#2 crossway.org
7.4M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
christianbook.com screenshot
#3 christianbook.com
22.8M
Revenue
4.2M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
ligonier.org screenshot
#4 ligonier.org
5.9M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gominno.com screenshot
#5 gominno.com
563.4K
Revenue
402.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
focusonthefamily.com vs top market performers
focusonthefamily.com
top retailers
conversion rate vs average order value for focusonthefamily.com and its competitors
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Revenue share by device at focusonthefamily.com

In January large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on focusonthefamily.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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focusonthefamily.com channels

Identify top traffic channels that drive growth for focusonthefamily.comand discover how performance of traffic channels has changed over time.

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focusonthefamily.com Google Ads spend

Evaluate focusonthefamily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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focusonthefamily.com devices

Review focusonthefamily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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focusonthefamily.com top markets

Explore focusonthefamily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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focusonthefamily.com country & global rank

Assess the ranking of focusonthefamily.com among other retailers within its primary country and worldwide.

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