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Sep 2025
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.6M
Revenue
Sep 25
1.7M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $80.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced growth of 16%, compared to the preceding three months.

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crossway.org revenue growth for last six months
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OVERVIEW
In September 2025, crossway.org generated $5,561,157 in online sales, significantly surpassing the community and society/faith and beliefs median of $42,557, though still below the top competitor, christianbook.com, at $20,368,239. With a conversion rate of 1.50-2.00%, it remains competitive, given the sector's high benchmark of 4.35% and low of 1.33%. The average order value (AOV) ranges from $150-175, below the sector high of $214 and above the low of $47. crossway.org recorded 1,685,121 sessions, a substantial figure compared to the median of 12,476, but trailing behind christianbook.com’s 4,312,976 sessions.
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crossway.org competitors

In September 2025, crossway.org had a revenue of $5,561,157 from 32,605 transactions and 1,685,121 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, crossway.org falls slightly behind ligonier.org in revenue and transactions but has a higher number of sessions. However, crossway.org's AOV is lower than both ligonier.org and lifeway.com, and its conversion rate is also lower than lifeway.com. When looking at wtsbooks.com, compassion.com, and focusonthefamily.com, crossway.org falls in between in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, while crossway.org may not lead in every metric, it holds its own among its competitors in the religious and Christian publishing industry.

ligonier.org screenshot
#1 ligonier.org
5.5M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
lifeway.com screenshot
#2 lifeway.com
13.4M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
wtsbooks.com screenshot
#3 wtsbooks.com
1.3M
Revenue
338.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
compassion.com screenshot
#4 compassion.com
2.6M
Revenue
738.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
focusonthefamily.com screenshot
#5 focusonthefamily.com
3.5M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In September large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

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