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Jul 2025
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org's revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced decline of 1.7%, compared to the preceding three months.

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crossway.org revenue decline for last six months
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OVERVIEW
In July 2025, crossway.org, an online store in the FAITH AND BELIEFS industry, generated $5,008,457 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $150-175. The highest online store revenue in this category was christianbook.com with $26,399,543, and the highest conversion rate and AOV were 4.23% and $203, respectively. crossway.org received 1,686,053 sessions, while the highest number of sessions was 4,371,195 for christianbook.com, with a median of 13,738 sessions in the FAITH AND BELIEFS category.
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crossway.org competitors

In July 2025, crossway.org, with a revenue of $5,008,457 and 30,091 transactions from 1,686,053 sessions, boasts an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, crossway.org falls slightly behind ligonier.org, which has a revenue of $5,318,958 from 29,090 transactions and 1,541,498 sessions with a higher AOV of $175-200. However, crossway.org outperforms wtsbooks.com in terms of revenue, transactions, sessions, AOV, and conversion rate. In contrast, lifeway.com leads in revenue with $11,839,460 from 66,635 transactions and 2,034,052 sessions, a higher AOV of $175-200, and a conversion rate of 3.00-3.50%. Despite not being the top performer in all metrics, crossway.org maintains a competitive position among its peers in the online religious literature market.

ligonier.org screenshot
#1 ligonier.org
5.3M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
lifeway.com screenshot
#2 lifeway.com
11.8M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
wtsbooks.com screenshot
#3 wtsbooks.com
1M
Revenue
237.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
compassion.com screenshot
#4 compassion.com
2.5M
Revenue
759K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
focusonthefamily.com screenshot
#5 focusonthefamily.com
3.6M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In July large majority of sales on crossway.org, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on crossway.org, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

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