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Jan 2026
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7.4M
Revenue
Jan 26
2M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $64.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced growth of 15%, compared to the preceding three months.

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crossway.org revenue growth for last six months
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OVERVIEW
In January 2026, crossway.org generated $7,369,739 in online sales, significantly exceeding the community and society/faith and beliefs median of $46,326, with sessions reaching 1,994,867; however, this remains below the leader, christianbook.com, at 4,198,779. The conversion rate ranged from 2.00% to 2.50%, while the average order value (AOV) was between $150 and $175, both metrics being moderate within the sector where high conversion is 4.43% and high AOV is $220, reflecting strong performance despite the competitive landscape.
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crossway.org competitors

In January 2026, crossway.org reported a revenue of $7,369,739 with 43,122 transactions and 1,994,867 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. When compared to its competitors, crossway.org falls behind lifeway.com, which generated $12,395,178 in revenue with 61,950 transactions and 2,034,335 sessions. Despite having a higher AOV of $200-225, lifeway.com also has a higher conversion rate of 3.00-3.50%. On the other hand, crossway.org outperforms wtsbooks.com, which only made $1,982,716 in revenue with 14,467 transactions and 317,182 sessions. wtsbooks.com has a lower AOV of $125-150 and a higher conversion rate of 4.50-5.00%. In terms of revenue, transactions, and sessions, crossway.org sits somewhere in the middle when compared to its competitors in the online book market.

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crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In January large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

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