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Apr 2026
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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7.7M
Revenue
Apr 26
2.2M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $64.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced growth of 7.2%, compared to the preceding three months.

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crossway.org revenue growth for last six months
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OVERVIEW
In April 2026, crossway.org, a key player in the FAITH AND BELIEFS sector, achieved impressive online sales of $7,664,235, far surpassing the median of $30,944, although it remains behind the leading christianbook.com with $22,350,137. The site maintained a conversion rate of 1.50-2.00%, below the high benchmark of 4.11% and above the low of 1.09%. Its average order value (AOV) ranged between $150-175, notably lower than the top AOV of $216 and higher than the minimum of $41. crossway.org recorded 2,228,407 sessions, significantly exceeding the median of 12,803 in its category.
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crossway.org competitors

In April 2026, crossway.org outperformed several of its competitors with a revenue of $7,664,235 and 43,900 transactions, resulting from 2,228,407 sessions. In comparison, ligonier.org generated $3,783,766 with 23,136 transactions across 1,374,656 sessions, while focusonthefamily.com achieved $3,537,000 in revenue from 32,622 transactions during 1,601,097 sessions. compassion.com lagged behind with $2,185,323 in revenue from 21,697 transactions, utilizing only 866,654 sessions. lifeway.com topped the list with a revenue of $9,013,407 from 74,877 transactions over 2,007,719 sessions, although it had a lower average order value (AOV) of $100-125 and higher conversion rates at 3.50-4.00%. Overall, crossway.org maintained competitive conversion rates between 1.50-2.00% and an AOV of $150-175, making it a strong player in its niche.

ligonier.org screenshot
#1 ligonier.org
3.8M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lifeway.com screenshot
#2 lifeway.com
9M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
compassion.com screenshot
#3 compassion.com
2.2M
Revenue
866.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
focusonthefamily.com screenshot
#4 focusonthefamily.com
3.5M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
christianbook.com screenshot
#5 christianbook.com
22.4M
Revenue
4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In April large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

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