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Oct 2025
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.4M
Revenue
Oct 25
2M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $80.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced growth of 22%, compared to the preceding three months.

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crossway.org revenue growth for last six months
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OVERVIEW
In October 2025, crossway.org generated $6,365,494 in online sales, significantly surpassing the community median of $43,835, yet trailing the largest competitor, christianbook.com, which achieved $20,404,262. The site recorded a conversion rate of 1.50-2.00%, below the high benchmark of 4.2% but above the low of 1.31%. Its average order value (AOV) ranged from $150 to $175, which is competitive compared to the high of $216 and low of $47 in its sector. Additionally, crossway.org attracted 1,991,066 sessions, considerably higher than the median of 13,473, yet still lower than the leading store's 4,359,910 sessions.
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crossway.org competitors

When comparing crossway.org to its competitors in October 2025, crossway.org falls in the middle in terms of revenue, with $6,365,494. ligonier.org comes close with $5,696,945, while lifeway.com leads with $13,503,708 in revenue. In terms of transactions, crossway.org has 37,719, which is more than ligonier.org but less than lifeway.com. However, crossway.org surpasses wtsbooks.com and focusonthefamily.com in both revenue and transactions. crossway.org has the highest number of sessions at 1,991,066, indicating strong traffic to the site. The average order value (AOV) for crossway.org falls in the mid-range at $150-175, similar to lifeway.com, while wtsbooks.com and focusonthefamily.com have lower AOVs. Overall, crossway.org maintains a competitive position within its market segment.

ligonier.org screenshot
#1 ligonier.org
5.7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
lifeway.com screenshot
#2 lifeway.com
13.5M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
wtsbooks.com screenshot
#3 wtsbooks.com
1.8M
Revenue
338.1K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
focusonthefamily.com screenshot
#4 focusonthefamily.com
3.8M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
christianbook.com screenshot
#5 christianbook.com
20.4M
Revenue
4.4M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In October large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crossway.org channels

Identify top traffic channels that drive growth for crossway.organd discover how performance of traffic channels has changed over time.

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crossway.org Google Ads spend

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crossway.org devices

Review crossway.org's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crossway.org top markets

Explore crossway.org's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crossway.org country & global rank

Assess the ranking of crossway.org among other retailers within its primary country and worldwide.

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