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Sep 2026
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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7.7M
Revenue
Sep 26
2.2M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $64.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced growth of 1.6%, compared to the preceding three months.

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crossway.org revenue growth for last six months
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OVERVIEW
crossway.org operates within the faith and beliefs category, achieving impressive performance metrics for the month of September 2026. With revenue for online sales at $7.7 million, it significantly outpaces the typical faith and beliefs retailer, which generates around $32,900 a month. Its conversion rate of 1.50-2.00% falls within the typical range of 1.31% to 4.35%. Additionally, the average order value (AOV) of $175-200 is also within the typical range of $49 to $225. crossway.org recorded 2.2 million sessions, well above the typical faith and beliefs retailer's 9,741 sessions.
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crossway.org competitors

In September 2026, crossway.org excels with a robust revenue of $7.7 million, surpassing competitors like ligonier.org at $5.9 million and compassion.com at $3.8 million. However, it trails behind lifeway.com, which leads with $17.6 million. crossway.org processes 42,800 transactions, again ranking third, behind christianbook.com’s 140,000 and lifeway.com’s 88,800. In terms of sessions, crossway.org captures 2.2 million, outperforming ligonier.org's 1.5 million but lagging behind christianbook.com’s 3.3 million. The average order value for crossway.org falls between $175-200, comparable to ligonier.org's $200-225, while its conversion rate of 1.50-2.00% is lower than both lifeway.com’s 3.50-4.00% and compassion.com’s 3.00-3.50%.

ligonier.org screenshot
#1 ligonier.org
5.9M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
lifeway.com screenshot
#2 lifeway.com
17.6M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
compassion.com screenshot
#3 compassion.com
3.8M
Revenue
997.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
focusonthefamily.com screenshot
#4 focusonthefamily.com
3.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
christianbook.com screenshot
#5 christianbook.com
16.3M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In September large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries crossway.org operates in

crossway.org is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

Assess the ranking of crossway.org among other retailers within its primary country and worldwide.

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