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Dec 2025
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6.3M
Revenue
Dec 25
1.9M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $80.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced growth of 19%, compared to the preceding three months.

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crossway.org revenue growth for last six months
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OVERVIEW
In December 2025, crossway.org, operating in the FAITH AND BELIEFS sector, achieved impressive online sales revenue of $6,310,554, significantly above the sector median of $43,703 but below the top competitor, christianbook.com, which generated $25,206,308. The site's conversion rate ranged between 1.50-2.00%, surpassing the lower end of the industry but trailing behind the high mark of 4.35%. Additionally, crossway.org recorded an average order value (AOV) of $150-175, compared to a high of $205 in the category. The website attracted 1,940,802 sessions, notably lower than christianbook.com's 5,054,082, yet far above the median of 13,396.
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crossway.org competitors

In December 2025, crossway.org generated a revenue of $6,310,554 with 37,075 transactions and 1,940,802 sessions, boasting a conversion rate of 1.50-2.00% and an Average Order Value (AOV) of 150-175. When compared to its competitors, ligonier.org had a revenue of $4,636,892 with 28,327 transactions and 1,301,140 sessions, achieving a higher conversion rate of 2.00-2.50%. lifeway.com surpassed all with a revenue of $7,615,938, 44,429 transactions, and 1,739,484 sessions, along with a conversion rate of 2.50-3.00%. wtsbooks.com, compassion.com, and focusonthefamily.com fell below crossway.org in terms of revenue, transactions, sessions, AOV, and conversion rates, indicating that crossway.org holds a strong position within the competitive landscape of online platforms in the same domain.

ligonier.org screenshot
#1 ligonier.org
4.6M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lifeway.com screenshot
#2 lifeway.com
7.6M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
wtsbooks.com screenshot
#3 wtsbooks.com
1.9M
Revenue
324.9K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
compassion.com screenshot
#4 compassion.com
3.3M
Revenue
889.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
focusonthefamily.com screenshot
#5 focusonthefamily.com
4.3M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In December large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

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