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Jul 2026
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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6.3M
Revenue
Jul 26
2M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $64.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced decline of 7.8%, compared to the preceding three months.

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crossway.org revenue decline for last six months
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OVERVIEW
crossway.org operates in the faith and beliefs category and recorded impressive metrics for July 2026. It generated $6.3 million in online sales, significantly above the typical faith and beliefs retailer's monthly revenue of around $37,400. With 2 million sessions, crossway.org far exceeds the typical faith and beliefs retailer's 12,600 sessions. Its conversion rate of 1.50-2.00% is within the category's typical range of 1.27% to 4.33%, while its average order value of $150-175 also falls within the typical range of $47 to $209.
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crossway.org competitors

In July 2026, crossway.org leads with a solid revenue of $6.3 million, positioning it second among competitors. However, it trails lifeway.com by $8.5 million in revenue and falls short by 40,500 transactions, recording 36,500 compared to lifeway.com’s 77,000. crossway.org also has 2 million sessions, lagging behind lifeway.com by 300,000 sessions. Its average order value (AOV) of $150-175 is competitive but lower than ligonier.org’s AOV of $175-200. While its conversion rate ranges from 1.50-2.00%, it matches ligonier.org but remains below lifeway.com and compassion.com, which have higher conversion rates at 3.00-3.50% and 3.50-4.00%, respectively.

ligonier.org screenshot
#1 ligonier.org
5.3M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
lifeway.com screenshot
#2 lifeway.com
14.8M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
compassion.com screenshot
#3 compassion.com
4.1M
Revenue
995.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
focusonthefamily.com screenshot
#4 focusonthefamily.com
3.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
christianbook.com screenshot
#5 christianbook.com
25M
Revenue
4.3M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In July large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries crossway.org operates in

crossway.org is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

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