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Nov 2025
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Home/Insights/Retailers/crossway.org
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6M
Revenue
Nov 25
1.7M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: FAITH AND BELIEFS

Crossway.org is a website that offers resources related to Christianity, primarily publishing books and providing other media formats like ebooks and audiobooks. They cover a wide range of religious topics, including Bible studies, worship resources, theology, and Christian living. Crossway.org aims to serve individuals seeking spiritual enrichment and knowledge.

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crossway.org Annual Revenue and Growth

crossway.org's annual sales on its online store amounted to $80.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$80.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
crossway.org revenue by year

crossway.org's monthly revenueOVER TIME
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Over the past three months, crossway.org revenue has experienced growth of 24%, compared to the preceding three months.

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crossway.org revenue growth for last six months
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OVERVIEW
In November 2025, crossway.org generated $5,953,730 in online sales, significantly surpassing the community and society/faith and beliefs median of $45,976, while its conversion rate ranged from 2.00-2.50%, below the high of 4.53% for the sector. With an average order value (AOV) between $150-175, crossway.org remained competitive, though below the high of $208. The site attracted 1,687,751 sessions, far less than the leading christianbook.com, which had 5,000,925 sessions, while the median for the category was only 13,197, indicating crossway.org's strong performance relative to industry benchmarks.
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crossway.org competitors

In November 2025, crossway.org reported a revenue of $5,953,730 with 34,545 transactions and 1,687,751 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, crossway.org falls slightly behind in revenue when compared to lifeway.com, which reported $13,311,709 in revenue with 75,078 transactions and 2,030,220 sessions. However, crossway.org outperforms wtsbooks.com in terms of revenue, transactions, and sessions. Despite having a lower revenue than compassion.com and focusonthefamily.com, crossway.org maintains a similar conversion rate, indicating strong customer engagement and a high level of customer loyalty. Overall, crossway.org holds its own in the competitive landscape within the specified metrics.

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#1 ligonier.org
5.7M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
lifeway.com screenshot
#2 lifeway.com
13.3M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
wtsbooks.com screenshot
#3 wtsbooks.com
1.9M
Revenue
275.1K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
compassion.com screenshot
#4 compassion.com
2.8M
Revenue
795.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
focusonthefamily.com screenshot
#5 focusonthefamily.com
4.1M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
crossway.org vs top market performers
crossway.org
top retailers
conversion rate vs average order value for crossway.org and its competitors
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Revenue share by device at crossway.org

In November large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on crossway.org, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crossway.org channels

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crossway.org Google Ads spend

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crossway.org devices

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crossway.org top markets

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crossway.org country & global rank

Assess the ranking of crossway.org among other retailers within its primary country and worldwide.

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