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Oct 2025
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Home/Insights/Retailers/flyandfield.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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17.6K
Revenue
Oct 25
5.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

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flyandfield.com Annual Revenue and Growth

flyandfield.com's annual sales on its online store amounted to $270.8K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$270.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flyandfield.com revenue by year

flyandfield.com's monthly revenueOVER TIME
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Over the past three months, flyandfield.com revenue has experienced growth of 71%, compared to the preceding three months.

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flyandfield.com revenue growth for last six months
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OVERVIEW
In October 2025, flyandfield.com generated $17,639 in online sales, significantly below the sports industry's median of $84,340, with a conversion rate of 1.00-1.50%, falling short of the high rate of 3.14% and above the low of 0.65%. The average order value (AOV) ranged from $250-275, compared to the industry's high of $550 and low of $75. With 5,826 sessions, flyandfield.com lags behind the median of 29,455 and the leading store, dickssportinggoods.com, which boasts an impressive 38,669,098 sessions, highlighting the site's challenges in achieving competitive visibility and sales performance.
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flyandfield.com competitors

In October 2025, when comparing flyandfield.com to its competitors, it is evident that flyandfield.com falls behind in terms of revenue, transactions, and sessions. While flyandfield.com generated $17,639 in revenue from 65 transactions and 5,826 sessions, drifthook.com outperformed with $32,277 revenue from 131 transactions and 10,698 sessions. theflyshop.com, on the other hand, dominated the market with an impressive $375,226 revenue from 1,324 transactions and 48,381 sessions. Although flyandfield.com and drifthook.com had a similar average order value (AOV) range of $225-$250, theflyshop.com had a higher AOV range of $275-$300. Furthermore, theflyshop.com also excelled in conversion rate, ranging from 2.50% to 3.00%, while both flyandfield.com and drifthook.com had a conversion rate of 1.00%-1.50%.

drifthook.com screenshot
#1 drifthook.com
32.3K
Revenue
10.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
theflyshop.com screenshot
#2 theflyshop.com
375.2K
Revenue
48.4K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
flyandfield.com vs top market performers
flyandfield.com
top retailers
conversion rate vs average order value for flyandfield.com and its competitors
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Revenue share by device at flyandfield.com

In October large majority of sales on flyandfield.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on flyandfield.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

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flyandfield.com Google Ads spend

Evaluate flyandfield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flyandfield.com country & global rank

Assess the ranking of flyandfield.com among other retailers within its primary country and worldwide.

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