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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

flyandfield.com

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26K

Revenue

9.8K

Sessions

1.0-1.5%

Conversion rate

$225-250

Average order value

Online only revenue for flyandfield.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: SPORTS

Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

flyandfield.com’s revenueOVER TIME
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Over the past three months, flyandfield.com revenue has experienced growth of 7%, compared to the preceding three months.

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flyandfield.com revenue growth for last six months

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OVERVIEW

In September 2024, flyandfield.com's online sales revenue was $26,008, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $225-250. This performance is below the median revenue of $95,412 in the SPORTS industry. The store with the highest revenue in this category is garmin.com at $199,376,920. flyandfield.com's sessions reached 9,833, falling below the median of 34,499, while garmin.com recorded the highest number of sessions at 44,386,968. A very high conversion rate in the SPORTS industry is 3.13%, with a very low rate at 0.71%. Similarly, a very high AOV is $561, while a very low AOV is $78.

flyandfield.com competitors

When comparing flyandfield.com to its competitors, the data from September 2024 shows that flyandfield.com generated $26,008 in revenue from 106 transactions and 9,833 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate between 1.00% and 1.50%. In contrast, theflyshop.com outperformed with $275,766 in revenue from 802 transactions and 38,739 sessions, boasting a higher AOV of $325 to $350 and a conversion rate between 2.00% and 2.50%. On the other hand, drifthook.com fell slightly behind flyandfield.com, recording $128,055 in revenue from 525 transactions and 36,286 sessions, with a similar AOV of $225 to $250 and the same conversion rate of 1.00% to 1.50%. Overall, while flyandfield.com performed adequately, there is room for improvement compared to its competitors in terms of revenue, transactions, and sessions.

#1 drifthook.com

128.1K

Revenue

36.3K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#2 theflyshop.com

275.8K

Revenue

38.7K

Sessions

2.0-2.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

flyandfield.com vs top market performers

flyandfield.com

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Top products on flyandfield.comby revenue

#1 Yellow - Jig, Tungsten, Steelhead, Small Salt

$3.4

Price

$21.3K

Revenue

#2 Green - Standard dries, nymphs

$2.8

Price

$19.2K

Revenue

#3 Blue - Large Dry, Nymph, Buggers

$3.2

Price

$10.5K

Revenue

#4 License - Handwritten Single Day Fishing License

$23

Price

Revenue

#5 Echo Trout X

$399

Price

Revenue

#6 Patagonia Men's Swiftcurrent Expedition Zip-Front Waders

$799

Price

Revenue

#7 Sage R8 Fly Rod

$1.1K

Price

Revenue

#8 Simms G4Z Waders - Stockingfoot

$1K

Price

Revenue

#9 Simms M's G3 Guide Waders - Stockingfoot

$700

Price

Revenue

#10 Ross Animas Fly Reel

$385

Price

Revenue

#1 Yellow - Jig, Tungsten, Steelhead, Small Salt

$3.4

Price

$21.3K

Revenue

#2 Green - Standard dries, nymphs

$2.8

Price

$19.2K

Revenue

#3 Blue - Large Dry, Nymph, Buggers

$3.2

Price

$10.5K

Revenue

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flyandfield.com brandsby revenue

Outcast

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flyandfield.com categoriesby revenue

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flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

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flyandfield.com Google Ads spend

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flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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