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May 2025
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Home/Insights/Retailers/flyandfield.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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11.6K
Revenue
4.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

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flyandfield.com's revenueOVER TIME
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Over the past three months, flyandfield.com revenue has experienced decline of 14%, compared to the preceding three months.

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flyandfield.com revenue decline for last six months
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OVERVIEW
In May 2025, flyandfield.com in the SPORTS industry had online sales revenue of $11,599, a conversion rate of 0.50-1.00%, and an average order value (AOV) of $225-250. The highest AOV in the industry is $565 and the lowest is $79. The website had 4,890 sessions, while the top store in the category had 47,255,232 sessions. The median revenue in the industry is $84,330 and the largest online store is garmin.com with $189,203,870 in revenue. A high conversion rate in the industry is 3.0% and a low conversion rate is 0.65%.
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flyandfield.com competitors

In May 2025, flyandfield.com faces stiff competition from similar domains like theflyshop.com and drifthook.com. While flyandfield.com generated $11,599 in revenue from 49 transactions and 4,890 sessions, theflyshop.com outperformed with a revenue of $351,613 from 1,186 transactions and 46,502 sessions. The Average Order Value (AOV) for theflyshop.com ranged between $275-300, higher than flyandfield.com's AOV of $225-250. Additionally, the conversion rate for theflyshop.com was between 2.50-3.00, far surpassing flyandfield.com's conversion rate of 0.50-1.00. On the other hand, drifthook.com also posted impressive numbers, with $89,645 in revenue from 352 transactions and 24,780 sessions. drifthook.com's AOV was between $250-275, and its conversion rate ranged from 1.00-1.50, placing it ahead of flyandfield.com in those metrics as well.

drifthook.com screenshot
#1 drifthook.com
89.6K
Revenue
24.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
theflyshop.com screenshot
#2 theflyshop.com
351.6K
Revenue
46.5K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
flyandfield.com vs top market performers
flyandfield.com
top retailers
conversion rate vs average order value for flyandfield.com and its competitors
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Revenue share by device at flyandfield.com

In May large majority of sales on flyandfield.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on flyandfield.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

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flyandfield.com Google Ads spend

Evaluate flyandfield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flyandfield.com country & global rank

Assess the ranking of flyandfield.com among other retailers within its primary country and worldwide.

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