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Dec 2025
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Home/Insights/Retailers/flyandfield.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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9K
Revenue
Dec 25
4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

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flyandfield.com Annual Revenue and Growth

flyandfield.com's annual sales on its online store amounted to $270.8K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$270.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flyandfield.com revenue by year

flyandfield.com's monthly revenueOVER TIME
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Over the past three months, flyandfield.com revenue has experienced decline of 32%, compared to the preceding three months.

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flyandfield.com revenue decline for last six months
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OVERVIEW
In December 2025, flyandfield.com, operating in the sports industry, generated online sales revenue of $8,977, significantly below the median of $90,105, with a conversion rate ranging from 0.50% to 1.00%, compared to a high of 3.13% in the sector. Their average order value (AOV) stood between $225 and $250, while the industry average was notably higher at $535. Additionally, flyandfield.com attracted 4,010 sessions, a stark contrast to the median of 34,350, underscoring challenges in traffic compared to leaders like dickssportinggoods.com, which boasted over 64 million sessions and dominated the market.
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flyandfield.com competitors

In December 2025, flyandfield.com had a revenue of $8,977 from 39 transactions and 4,010 sessions, with an average order value (AOV) ranging between $225-$250 and a conversion rate of 0.50-1.00%. In comparison, drifthook.com generated $41,109 in revenue from 151 transactions and 9,873 sessions, with an AOV of $250-$275 and a conversion rate of 1.50-2.00%. Meanwhile, theflyshop.com outperformed both with a revenue of $305,038 from 1,095 transactions and 47,079 sessions, boasting an AOV of $275-$300 and a conversion rate of 2.00-2.50%. Despite having a lower revenue and fewer transactions and sessions compared to its competitors, flyandfield.com holds its own with a respectable AOV and conversion rate in the market.

drifthook.com screenshot
#1 drifthook.com
41.1K
Revenue
9.9K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
theflyshop.com screenshot
#2 theflyshop.com
305K
Revenue
47.1K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
flyandfield.com vs top market performers
flyandfield.com
top retailers
conversion rate vs average order value for flyandfield.com and its competitors
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Revenue share by device at flyandfield.com

In December large majority of sales on flyandfield.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on flyandfield.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

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flyandfield.com Google Ads spend

Evaluate flyandfield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flyandfield.com country & global rank

Assess the ranking of flyandfield.com among other retailers within its primary country and worldwide.

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