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Jul 2025
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Home/Insights/Retailers/flyandfield.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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14.1K
Revenue
6.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

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flyandfield.com's revenueOVER TIME
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Over the past three months, flyandfield.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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flyandfield.com revenue decline for last six months
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OVERVIEW
In July 2025, flyandfield.com in the SPORTS industry had online sales revenue of $14,141 (median: $84,485), conversion rate of 0.50-1.00% (high: 2.9%, low: 0.59%), AOV of $225-250 (high: $547, low: $79), and 6,167 sessions (median: 31,360). The top online store in the category was garmin.com with $184,671,976 in revenue and 47,307,199 sessions.
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flyandfield.com competitors

In July 2025, flyandfield.com faces tough competition from its industry peers. Compared to drifthook.com, which generated $67,297 in revenue from 280 transactions and 22,021 sessions, flyandfield.com lagged behind with $14,141 revenue, 58 transactions, and 6,167 sessions. Additionally, drifthook.com boasted a higher conversion rate range of 1.00-1.50% compared to flyandfield.com's 0.50-1.00%. theflyshop.com emerged as a dominant player, surpassing both flyandfield.com and drifthook.com with an impressive $472,711 revenue, 1,615 transactions, and 66,088 sessions. theflyshop.com also had a higher average order value range of $275-300 and conversion rate range of 2.00-2.50%, showcasing a significant lead over flyandfield.com in various key metrics. Despite the tough competition, flyandfield.com can leverage these insights to improve its performance and stay competitive in the market.

drifthook.com screenshot
#1 drifthook.com
67.3K
Revenue
22K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
theflyshop.com screenshot
#2 theflyshop.com
472.7K
Revenue
66.1K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
flyandfield.com vs top market performers
flyandfield.com
top retailers
conversion rate vs average order value for flyandfield.com and its competitors
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Revenue share by device at flyandfield.com

In July large majority of sales on flyandfield.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on flyandfield.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

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flyandfield.com Google Ads spend

Evaluate flyandfield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flyandfield.com country & global rank

Assess the ranking of flyandfield.com among other retailers within its primary country and worldwide.

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