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Sep 2025
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Home/Insights/Retailers/flyandfield.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19.7K
Revenue
Sep 25
8.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

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flyandfield.com Annual Revenue and Growth

flyandfield.com's annual sales on its online store amounted to $270.8K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$270.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flyandfield.com revenue by year

flyandfield.com's monthly revenueOVER TIME
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Over the past three months, flyandfield.com revenue has experienced growth of 85%, compared to the preceding three months.

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flyandfield.com revenue growth for last six months
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OVERVIEW
In September 2025, flyandfield.com generated $19,674 in online sales with a conversion rate between 0.50-1.00%, significantly below the sports industry median of $77,565 and high conversion rate of 3.05%. Their average order value (AOV) ranged from $225-250, well under the industry high of $539, and total sessions reached 8,837, far less than the median of 30,275 and leading competitor garmin.com’s 47,231,640 sessions, highlighting opportunities for improvement in sales performance and customer engagement.
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flyandfield.com competitors

When comparing flyandfield.com to its competitors in September 2025, it is clear that flyandfield.com falls behind in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. flyandfield.com generated a revenue of $19,674 from 83 transactions and 8,837 sessions, with an AOV ranging from $225 to $250 and a conversion rate between 0.50% to 1.00%. In comparison, drifthook.com outperformed flyandfield.com with a revenue of $50,851 from 203 transactions and 15,503 sessions, with an AOV between $250 to $275 and a conversion rate of 1.00% to 1.50%. theflyshop.com showed even more impressive metrics with a revenue of $371,555 from 1,304 transactions and 50,167 sessions, AOV ranging from $275 to $300, and a conversion rate between 2.50% to 3.00%. Overall, flyandfield.com has room for improvement to catch up to its competitors in the fly fishing industry.

drifthook.com screenshot
#1 drifthook.com
50.9K
Revenue
15.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
theflyshop.com screenshot
#2 theflyshop.com
371.6K
Revenue
50.2K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
flyandfield.com vs top market performers
flyandfield.com
top retailers
conversion rate vs average order value for flyandfield.com and its competitors
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Revenue share by device at flyandfield.com

In September large majority of sales on flyandfield.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on flyandfield.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

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flyandfield.com Google Ads spend

Evaluate flyandfield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flyandfield.com country & global rank

Assess the ranking of flyandfield.com among other retailers within its primary country and worldwide.

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