Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/flyandfield.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for flyandfield.comflyandfield.com

Start benchmarking for free
Sign in with GoogleSign up with Google
13.8K
Revenue
Jan 26
4.7K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
Loading...

Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

flyandfield.com Annual Revenue and Growth

flyandfield.com's annual sales on its online store amounted to $158.8K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$158.8K
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
flyandfield.com revenue by year

flyandfield.com's monthly revenueOVER TIME
View real-time data

Over the past three months, flyandfield.com revenue has experienced decline of 42%, compared to the preceding three months.

View real-time data
flyandfield.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, flyandfield.com, operating in the sports sector, generated online sales of $13,831, significantly below the industry median of $84,141, with a conversion rate of 1.00-1.50%, less than the high of 3.0%. Its average order value (AOV) ranged from $250-275, lower than the industry's peak of $556, and it recorded 4,729 sessions, far behind the median of 31,579 sessions in the sports category, highlighting substantial room for growth compared to industry leaders like garmin.com and dickssportinggoods.com.
Read more

flyandfield.com competitors

In January 2026, flyandfield.com generated $13,831 in revenue from 54 transactions and 4,729 sessions, with an average order value (AOV) of $250-$275 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, drifthook.com outperformed flyandfield.com with $38,834 in revenue from 142 transactions and 10,352 sessions, with the same AOV and conversion rate range. theflyshop.com was the top performer with $302,559 in revenue from 1,018 transactions and 42,447 sessions, a higher AOV of $275-$300, and a conversion rate of 2.00-2.50%. Overall, flyandfield.com lags behind drifthook.com and significantly trails behind theflyshop.com in terms of revenue, transactions, sessions, AOV, and conversion rate. To remain competitive, flyandfield.com may need to improve its performance across these metrics.

drifthook.com screenshot
#1 drifthook.com
38.8K
Revenue
10.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
theflyshop.com screenshot
#2 theflyshop.com
302.6K
Revenue
42.4K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
flyandfield.com vs top market performers
flyandfield.com
top retailers
conversion rate vs average order value for flyandfield.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at flyandfield.com

In January large majority of sales on flyandfield.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on flyandfield.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

flyandfield.com Google Ads spend

Evaluate flyandfield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

flyandfield.com country & global rank

Assess the ranking of flyandfield.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard