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Nov 2025
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Home/Insights/Retailers/flyandfield.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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11.9K
Revenue
Nov 25
4.2K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Flyandfield.com is an online platform focusing on offering a range of products related to fly fishing. The website provides various items such as fly rods, reels, lines, flies, and other fly fishing accessories. It caters to anglers by providing a convenient platform to purchase equipment and gear necessary for this recreational activity.

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flyandfield.com Annual Revenue and Growth

flyandfield.com's annual sales on its online store amounted to $270.8K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$270.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
flyandfield.com revenue by year

flyandfield.com's monthly revenueOVER TIME
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Over the past three months, flyandfield.com revenue has experienced growth of 7.6%, compared to the preceding three months.

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flyandfield.com revenue growth for last six months
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OVERVIEW
In November 2025, flyandfield.com generated $11,875 in online sales, significantly lower than the sports industry median of $89,556, with a conversion rate between 1.00-1.50%, below the industry high of 3.31%. The site's average order value (AOV) ranged from $250 to $275, notably less than the industry high of $552. flyandfield.com recorded 4,249 sessions, far behind the median of 31,405 and the highest of 57,640,222 at dickssportinggoods.com, indicating challenges in traffic and sales performance compared to leading competitors in the sports category.
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flyandfield.com competitors

In November 2025, when comparing flyandfield.com to its competitors, it is evident that flyandfield.com lags behind in terms of revenue, transactions, and sessions. flyandfield.com generated $11,875 in revenue from 45 transactions and 4,249 sessions, with an average order value (AOV) ranging from $250-275 and a conversion rate of 1.00-1.50%. In contrast, drifthook.com outperformed flyandfield.com with $32,379 in revenue from 130 transactions and 9,470 sessions, with a slightly lower AOV of $225-250 but a comparable conversion rate. theflyshop.com surpassed both flyandfield.com and drifthook.com significantly, with $283,726 in revenue from 1,017 transactions and 38,466 sessions, boasting a higher AOV of $275-300 and a conversion rate of 2.50-3.00%. These metrics highlight the areas where flyandfield.com can potentially improve to compete more effectively with its counterparts.

drifthook.com screenshot
#1 drifthook.com
32.4K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
theflyshop.com screenshot
#2 theflyshop.com
283.7K
Revenue
38.5K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
flyandfield.com vs top market performers
flyandfield.com
top retailers
conversion rate vs average order value for flyandfield.com and its competitors
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Revenue share by device at flyandfield.com

In November large majority of sales on flyandfield.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on flyandfield.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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flyandfield.com channels

Identify top traffic channels that drive growth for flyandfield.comand discover how performance of traffic channels has changed over time.

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flyandfield.com Google Ads spend

Evaluate flyandfield.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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flyandfield.com devices

Review flyandfield.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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flyandfield.com top markets

Explore flyandfield.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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flyandfield.com country & global rank

Assess the ranking of flyandfield.com among other retailers within its primary country and worldwide.

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