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Home/Insights/Retailers/fitzandfloyd.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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245K
Revenue
Nov 25
32.4K
Sessions
Nov 25
6.0-6.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

FitzandFloyd.com is an online store offering a wide range of artistic home decor and giftware products. Their inventory includes finely crafted ceramics, glassware, and tableware suitable for everyday use or special occasions. The website showcases a variety of unique and sophisticated designs to suit different preferences and tastes.

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fitzandfloyd.com Annual Revenue and Growth

fitzandfloyd.com's annual sales on its online store amounted to $2.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fitzandfloyd.com revenue by year

fitzandfloyd.com's monthly revenueOVER TIME
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Over the past three months, fitzandfloyd.com revenue has experienced growth of 51%, compared to the preceding three months.

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fitzandfloyd.com revenue growth for last six months
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OVERVIEW
In November 2025, fitzandfloyd.com generated $245,005 in online sales, significantly below the e-commerce marketplace median of $470,147, while boasting a solid conversion rate of 6.00-6.50%, well above the category average of 4.97%. With an average order value (AOV) between $100-125, fitzandfloyd.com also performs competitively compared to the high AOV benchmark of $285. The website attracted 32,450 sessions, far below the median of 159,615 in the sector, highlighting challenges in traffic generation against larger competitors like Amazon, which leads with $16.3 billion in revenue and nearly 2.9 billion sessions.
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fitzandfloyd.com competitors

In November 2025, fitzandfloyd.com had a revenue of $245,005 with 2,032 transactions and 32,450 sessions, boasting a conversion rate of 6.00-6.50% and an average order value (AOV) of $100-125. Compared to its competitors, fitzandfloyd.com falls behind in revenue and transactions, but excels in conversion rate and AOV. pfaltzgraff.com generated $1,486,665 in revenue with 13,239 transactions and 323,663 sessions, while mikasa.com had a revenue of $2,407,870, 13,703 transactions, and 315,461 sessions, both with a lower conversion rate and similar AOV range. lenox.com leads the pack with $16,850,642 in revenue, 181,755 transactions, and 1,668,832 sessions, boasting a high conversion rate of 10.50-11.00% and a lower AOV. corelle.com and floydhome.com also outperform fitzandfloyd.com in revenue and transactions, but fall short in conversion rate and AOV metrics.

pfaltzgraff.com screenshot
#1 pfaltzgraff.com
1.5M
Revenue
323.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
mikasa.com screenshot
#2 mikasa.com
2.4M
Revenue
315.5K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
lenox.com screenshot
#3 lenox.com
16.9M
Revenue
1.7M
Sessions
10.5-11.0%
Conv. rate
$75-100
AOV
corelle.com screenshot
#4 corelle.com
2.6M
Revenue
536.8K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
floydhome.com screenshot
#5 floydhome.com
1.6M
Revenue
130.5K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
fitzandfloyd.com vs top market performers
fitzandfloyd.com
top retailers
conversion rate vs average order value for fitzandfloyd.com and its competitors
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Revenue share by device at fitzandfloyd.com

In November large majority of sales on fitzandfloyd.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on fitzandfloyd.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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fitzandfloyd.com channels

Identify top traffic channels that drive growth for fitzandfloyd.comand discover how performance of traffic channels has changed over time.

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fitzandfloyd.com Google Ads spend

Evaluate fitzandfloyd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fitzandfloyd.com devices

Review fitzandfloyd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fitzandfloyd.com top markets

Explore fitzandfloyd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fitzandfloyd.com country & global rank

Assess the ranking of fitzandfloyd.com among other retailers within its primary country and worldwide.

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