fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com Annual Revenue and Growth
fitbit.com's annual sales on its online store amounted to $65.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
fitbit.com's monthly revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced decline of 26%, compared to the preceding three months.
fitbit.com competitors
In August 2026, heb.com led the market with impressive metrics, achieving a revenue of $138.9 million and processing 997,000 transactions from 15.2 million sessions. fitbit.com ranked second, generating $3 million in revenue, with 24,600 transactions and 2.1 million sessions, trailing significantly behind heb.com in all metrics. strapsco.com, while having a revenue of $1.3 million from 8,967 transactions across 491,000 sessions, surpassed fitbit.com in conversion rate, reaching between 1.50-2.00% compared to fitbit.com’s 1.00-1.50%. Overall, heb.com stands out as a dominant force, while fitbit.com shows a solid but lesser performance in the competitive landscape.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
