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Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for fitbit.comfitbit.com

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8.3M
Revenue
9.6M
Sessions
0.5-1.0%
Conversion rate
$100-125
Average order value
Online only revenue for fitbit.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.

fitbit.com’s revenueOVER TIME
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Over the past three months, fitbit.com revenue has experienced decline of 42%, compared to the preceding three months.

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fitbit.com revenue decline for last six months
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OVERVIEW
fitbit.com's performance metrics for September 2024 in the health industry include a revenue of $8,283,963, a conversion rate of 0.50-1.00%, an AOV of $100-125, and 9,582,689 sessions, compared to the highest revenue of $104,251,926, conversion rate of 5.46%, AOV of $333, and sessions of 58,750,009 at walgreens.com, with a median revenue of $104,190, conversion rate of 1.54%, AOV of $53, and 29,560 sessions in the health industry.
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fitbit.com competitors

In comparison to its competitors, fitbit.com falls behind in terms of revenue, transactions, and sessions. fitbit.com has a revenue of $8,283,963 with 69,847 transactions and 9,582,689 sessions. Its average order value (AOV) ranges between $100-125, with a conversion rate of 0.50-1.00%. On the other hand, heb.com outperforms fitbit.com with a revenue of $63,014,070, 773,111 transactions, and 11,381,917 sessions. The AOV for heb.com is lower at $75-100, but it boasts a high conversion rate of 6.50-7.00%. strapsco.com, another competitor, also surpasses fitbit.com with a revenue of $764,285, 7,099 transactions, and 311,673 sessions. Its AOV is similar to fitbit.com at $100-125, but it has a higher conversion rate of 2.00-2.50%. Overall, fitbit.com lags behind its competitors in key performance metrics.

#1 heb.com
63M
Revenue
11.4M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
#2 strapsco.com
764.3K
Revenue
311.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
fitbit.com vs top market performers
fitbit.com
top retailers
conversion rate vs average order value for fitbit.com and its competitors
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fitbit.com brandsby revenue

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fitbit.com categoriesby revenue

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brands overtime comparison

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fitbit.com channels

Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.

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fitbit.com Google Ads spend

Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fitbit.com devices

Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fitbit.com top markets

Explore fitbit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fitbit.com country & global rank

Assess the ranking of fitbit.com among other retailers within its primary country and worldwide.

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