fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com Annual Revenue and Growth
fitbit.com's annual sales on its online store amounted to $65.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fitbit.com's monthly revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced decline of 18%, compared to the preceding three months.
fitbit.com competitors
In April 2026, fitbit.com reported a revenue of $4,514,777 from 36,896 transactions over 3,501,856 sessions, yielding an average order value (AOV) between $100 and $125 and a conversion rate of 1.00-1.50%. In comparison, heb.com significantly outperformed with a revenue of $62,489,454 from 614,157 transactions over 11,595,109 sessions, showcasing a higher conversion rate of 5.00-5.50%. strapsco.com, while smaller, achieved $608,572 in revenue with 5,609 transactions and a similar conversion rate as fitbit.com, ranging from 1.00-1.50%. Despite competing in a similar niche, fitbit.com lags in overall revenue and transaction volume compared to heb.com, although it maintains competitive metrics relative to strapsco.com. The distinct performance of heb.com highlights its strong market presence, indicating a competitive landscape in the wearable technology sector.
Revenue share by device at fitbit.com
In April large majority of sales on fitbit.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.8% of sales coming from desktop devices.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
