fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com Annual Revenue and Growth
fitbit.com's annual sales on its online store amounted to $134.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fitbit.com's monthly revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced growth of 16%, compared to the preceding three months.
fitbit.com competitors
In December 2025, fitbit.com generated a revenue of $2,749,631 with 20,369 transactions and 3,984,260 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, heb.com outperformed fitbit.com significantly with a revenue of $99,812,788 from 968,710 transactions and 13,021,747 sessions. HEB had an AOV of $100-125 and a conversion rate of 7.00-7.50%, showing a much higher level of sales efficiency. On the other hand, strapsco.com had a lower revenue of $735,773 from 7,114 transactions and 469,682 sessions. The AOV was similar to fitbit.com at $100-125, but the conversion rate was slightly higher at 1.50-2.00%, indicating slightly better performance in converting sessions into transactions.
Revenue share by device at fitbit.com
In December large majority of sales on fitbit.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.8% of sales coming from desktop devices.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
