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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for fitbit.comfitbit.com

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16M
Revenue
16.4M
Sessions
0.5-1.0%
Conversion rate
$100-125
Average order value
Online only revenue for fitbit.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.

fitbit.com’s revenueOVER TIME
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Over the past three months, fitbit.com revenue has experienced decline of 16%, compared to the preceding three months.

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fitbit.com revenue decline for last six months
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OVERVIEW
In March 2024, fitbit.com's revenue for online sales in the HEALTH industry was $16,029,077 with a conversion rate of 0.50-1.00% and an AOV of $100-125. The website had 16,359,198 sessions, compared to the highest sessions of 49,167,076 on walgreens.com and a median of 44,663 in the HEALTH category. The largest online store in the HEALTH industry was walgreens.com with a revenue of $84,515,560, a conversion rate of 4.6%, and an AOV of $349, highlighting fitbit.com's solid performance metrics among its competitors.
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fitbit.com competitors

When comparing fitbit.com to its competitors in March 2024, fitbit.com stands out in terms of revenue with $16,029,077. However, in terms of transactions, fitbit.com lags behind with 135,721 transactions and 16,359,198 sessions. The average order value (AOV) for fitbit.com falls within the range of $100-125, and the conversion rate is between 0.50-1.00%. In contrast, heb.com leads in revenue with $81,282,604, 719,535 transactions, and 10,064,861 sessions. The AOV for heb.com is similar at $100-125, but the conversion rate is significantly higher at 7.00-7.50%. On the other hand, strapsco.com has lower revenue of $821,573, 8,109 transactions, and 409,801 sessions. The AOV is comparable at $100-125, but the conversion rate is slightly higher than fitbit.com at 1.50-2.00%.

#1 heb.com
81.3M
Revenue
10.1M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#2 strapsco.com
821.6K
Revenue
409.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
fitbit.com vs top market performers
fitbit.com
top retailers
conversion rate vs average order value for fitbit.com and its competitors
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fitbit.com brandsby revenue

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fitbit.com categoriesby revenue

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brands overtime comparison

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fitbit.com channels

Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.

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fitbit.com Google Ads spend

Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fitbit.com devices

Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fitbit.com top markets

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fitbit.com country & global rank

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