fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com Annual Revenue and Growth
fitbit.com's annual sales on its online store amounted to $134.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fitbit.com's monthly revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced decline of 2.6%, compared to the preceding three months.
fitbit.com competitors
In October 2025, fitbit.com reported a revenue of $6,731,419 with 51,590 transactions and 3,964,437 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 1.00% and 1.50%. Compared to its competitors, heb.com outperformed fitbit.com with a significantly higher revenue of $106,661,979, 929,396 transactions, and 12,641,519 sessions. The AOV for heb.com fell between $100 and $125, with a conversion rate of 7.00% to 7.50%. On the other hand, strapsco.com lagged behind fitbit.com with a revenue of $619,482, 5,660 transactions, and 467,922 sessions. The AOV for strapsco.com matched that of fitbit.com, ranging from $100 to $125, with a comparable conversion rate of 1.00% to 1.50%. Overall, fitbit.com faced tough competition from heb.com in terms of revenue, transactions, and sessions, while strapsco.com posed a more similar challenge in AOV and conversion rate.
Revenue share by device at fitbit.com
In October large majority of sales on fitbit.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.8% of sales coming from desktop devices.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
