fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com Annual Revenue and Growth
fitbit.com's annual sales on its online store amounted to $134.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fitbit.com's monthly revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced growth of 18%, compared to the preceding three months.
fitbit.com competitors
In November 2025, when comparing fitbit.com to its competitors, fitbit.com falls behind in terms of revenue, transactions, and sessions. fitbit.com generated $6,886,198 in revenue from 51,268 transactions and 3,534,346 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. In contrast, heb.com outperformed fitbit.com significantly, with $101,406,191 in revenue from 960,133 transactions and 13,516,148 sessions. heb.com also had a higher AOV of $100-125 and a much higher conversion rate of 7.00-7.50%. Another competitor, strapsco.com, had $599,051 in revenue from 5,634 transactions and 370,248 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. Overall, fitbit.com lags behind its competitors in key metrics such as revenue, transactions, and conversion rate.
Revenue share by device at fitbit.com
In November large majority of sales on fitbit.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.8% of sales coming from desktop devices.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
