fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com Annual Revenue and Growth
fitbit.com's annual sales on its online store amounted to $134.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
fitbit.com's monthly revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced decline of 27%, compared to the preceding three months.
fitbit.com competitors
In September 2025, when comparing fitbit.com to its competitors, it is evident that Fitbit lags behind in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. fitbit.com generated a revenue of $4,619,791 with 35,873 transactions and 4,127,860 sessions. The AOV for Fitbit falls between $125-150 with a conversion rate of 0.50-1.00. On the other hand, heb.com, a competitor, generated a significantly higher revenue of $107,324,437 with 868,022 transactions and 12,592,707 sessions. The AOV for heb.com ranges from $100-125 with a conversion rate of 6.50-7.00. strapsco.com, another competitor, also outperformed Fitbit with a revenue of $562,130, 5,068 transactions, and 469,222 sessions. strapsco.com has an AOV of $100-125 and a conversion rate of 1.00-1.50. Overall, fitbit.com has room for improvement in various metrics compared to its competitors in September 2025.
Revenue share by device at fitbit.com
In September large majority of sales on fitbit.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.8% of sales coming from desktop devices.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
