fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com's revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced decline of 10%, compared to the preceding three months.
fitbit.com competitors
In July 2025, fitbit.com, with a revenue of $4,547,361 and 35,550 transactions from 4,467,422 sessions, has a competitive average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. Compared to its competitors, heb.com stands out with a significantly higher revenue of $102,898,309, 909,364 transactions, and 13,813,615 sessions. Despite a lower AOV of $100-125, heb.com boasts a high conversion rate of 6.50-7.00%. On the other hand, strapsco.com has a revenue of $785,425, 5,832 transactions, and 416,016 sessions, with a similar AOV of $125-150 as fitbit.com and a slightly higher conversion rate of 1.00-1.50%. fitbit.com's performance metrics are solid, but it faces stiff competition in terms of revenue, transactions, and conversion rates from its industry rivals in July 2025.
Revenue share by device at fitbit.com
In July large majority of sales on fitbit.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.8% of sales coming from desktop devices.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
