fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com Annual Revenue and Growth
fitbit.com's annual sales on its online store amounted to $65.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
fitbit.com's monthly revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced growth of 42%, compared to the preceding three months.
fitbit.com competitors
In June 2026, fitbit.com reported revenue of $3,135,925 from 25,859 transactions and 2,405,639 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 1.00-1.50%. In contrast, heb.com significantly outperformed with revenue of $90,677,581, 795,260 transactions, and 14,373,925 sessions, achieving a higher conversion rate of 5.50-6.00%. strapsco.com, while smaller, recorded revenue of $1,496,506 from 10,648 transactions and 574,467 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. While fitbit.com holds its own in terms of niche fitness tracking, its performance lags behind heb.com and shows room for improvement against competitors like strapsco.com, particularly in traffic and transaction volume.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
