fitbit.com
Fitbit.com sells wearable fitness trackers and smartwatches for tracking health and fitness metrics, including steps taken, heart rate, sleep patterns, and more. Additionally, they provide a wide range of accessories, a mobile app for analyzing data, customized workout plans, nutrition guidance, and a social platform for users to connect and engage.
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fitbit.com's revenueOVER TIME
Over the past three months, fitbit.com revenue has experienced growth of 80%, compared to the preceding three months.
fitbit.com competitors
In May 2025, fitbit.com, with a revenue of $6,074,784 and 46,515 transactions, shows steady performance in the fitness wearable market. However, compared to its competitors, fitbit.com falls short in terms of revenue and reach. heb.com leads the pack with an impressive revenue of $80,697,199 and a significantly higher number of transactions at 634,911, indicating a larger customer base and market presence. strapsco.com, on the other hand, lags behind fitbit.com with a revenue of $797,828 and 5,675 transactions. Despite having a slightly higher conversion rate than fitbit.com, strapsco.com struggles to attract as many sessions and transactions as its counterparts. fitbit.com may need to enhance its marketing strategies and user engagement to compete effectively with heb.com and improve its market standing.
Revenue share by device at fitbit.com
In May large majority of sales on fitbit.com, 89% was finalized on mobile devices, with 11% of sales coming from desktop devices.
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fitbit.com channels
Identify top traffic channels that drive growth for fitbit.comand discover how performance of traffic channels has changed over time.
fitbit.com Google Ads spend
Evaluate fitbit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fitbit.com devices
Review fitbit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
