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Oct 2025
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Home/Insights/Retailers/fireworks.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for fireworks.comfireworks.com

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324.1K
Revenue
Oct 25
93.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Fireworks.com provides a platform that sells a diverse range of fireworks. The website offers a wide selection of explosive pyrotechnics products, including firecrackers, roman candles, sparklers, and aerial displays. Their catalog includes various types of fireworks suitable for celebrations, events, or personal use.

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fireworks.com Annual Revenue and Growth

fireworks.com's annual sales on its online store amounted to $8.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$8.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
fireworks.com revenue by year

fireworks.com's monthly revenueOVER TIME
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Over the past three months, fireworks.com revenue has experienced decline of 89%, compared to the preceding three months.

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fireworks.com revenue decline for last six months
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OVERVIEW
In October 2025, fireworks.com achieved online sales revenue of $324,056, significantly surpassing the e-commerce and shopping median of $93,795, while trailing behind michaels.com’s $105,162,923. The site recorded a conversion rate of 1.50-2.00%, below the high benchmark of 3.89% but above the low of 0.74%. Its average order value (AOV) ranged between $175-200, notably lower than the high AOV of $350 in the sector. Additionally, fireworks.com attracted 93,756 sessions, considerably below the median of 39,049 and far from michaels.com’s leading 32,351,606 sessions.
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fireworks.com competitors

In October 2025, fireworks.com outperformed its competitors in terms of revenue, transactions, sessions, and average order value (AOV). fireworks.com generated a revenue of $324,056 from 1,774 transactions and 93,756 sessions, with an AOV ranging from $175 to $200 and a conversion rate of 1.50% to 2.00%. In comparison, redapplefireworks.com had a revenue of $24,756 from 214 transactions and 28,402 sessions, with an AOV of $100 to $125 and a conversion rate of 0.50% to 1.00%. ocfireworks.com and jeffsfireworks.com had even lower revenue, transactions, sessions, and AOV, with higher conversion rates. The closest competitor, fireworkscrazy.co.uk, almost matched fireworks.com in revenue, transactions, and AOV, but had fewer sessions and a slightly lower conversion rate. Overall, fireworks.com emerged as the top performer among its competitors in the fireworks industry in October 2025.

redapplefireworks.com screenshot
#1 redapplefireworks.com
24.8K
Revenue
28.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
ocfireworks.com screenshot
#2 ocfireworks.com
13.3K
Revenue
8.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jeffsfireworks.com screenshot
#3 jeffsfireworks.com
10.9K
Revenue
3.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fireworkscrazy.co.uk screenshot
#4 fireworkscrazy.co.uk
317.9K
Revenue
116.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
fireworks.com vs top market performers
fireworks.com
top retailers
conversion rate vs average order value for fireworks.com and its competitors
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Revenue share by device at fireworks.com

In October large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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fireworks.com channels

Identify top traffic channels that drive growth for fireworks.comand discover how performance of traffic channels has changed over time.

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fireworks.com Google Ads spend

Evaluate fireworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fireworks.com devices

Review fireworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fireworks.com top markets

Explore fireworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fireworks.com country & global rank

Assess the ranking of fireworks.com among other retailers within its primary country and worldwide.

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