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Sep 2025
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Home/Insights/Retailers/fireworks.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for fireworks.comfireworks.com

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221.2K
Revenue
Sep 25
63.4K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Fireworks.com provides a platform that sells a diverse range of fireworks. The website offers a wide selection of explosive pyrotechnics products, including firecrackers, roman candles, sparklers, and aerial displays. Their catalog includes various types of fireworks suitable for celebrations, events, or personal use.

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fireworks.com Annual Revenue and Growth

fireworks.com's annual sales on its online store amounted to $8.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$8.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
fireworks.com revenue by year

fireworks.com's monthly revenueOVER TIME
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Over the past three months, fireworks.com revenue has experienced decline of 19%, compared to the preceding three months.

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fireworks.com revenue decline for last six months
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OVERVIEW
In September 2025, fireworks.com generated $221,192 in online sales, significantly outperforming the e-commerce industry median of $81,105, while the highest revenue competitor, qvc.com, reached $118,237,048. With a conversion rate of 1.50-2.00%, fireworks.com is below the industry high of 3.72%, but above the low of 0.71%. Their average order value (AOV) ranged from $175-200, still below the high of $351 and above the low of $57. The website recorded 63,362 sessions, surpassing the industry median of 37,786, yet trailing far behind the leader, michaels.com, which had 30,281,186 sessions.
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fireworks.com competitors

When comparing fireworks.com to its competitors in September 2025, it is evident that fireworks.com outperforms in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. fireworks.com generated a revenue of $221,192 from 1,150 transactions and 63,362 sessions, with an AOV ranging from $175 to $200 and a conversion rate between 1.50% and 2.00%. In contrast, redapplefireworks.com had revenue of $27,843 from 235 transactions and 30,979 sessions, with an AOV of $100 to $125 and a conversion rate of 0.50% to 1.00%. Similarly, ocfireworks.com, jeffsfireworks.com, and fireworkscrazy.co.uk also lagged behind fireworks.com in all the mentioned metrics, showcasing the superior performance of fireworks.com in the fireworks industry.

redapplefireworks.com screenshot
#1 redapplefireworks.com
27.8K
Revenue
31K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
ocfireworks.com screenshot
#2 ocfireworks.com
19.9K
Revenue
9.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
jeffsfireworks.com screenshot
#3 jeffsfireworks.com
14.7K
Revenue
4.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fireworkscrazy.co.uk screenshot
#4 fireworkscrazy.co.uk
102.5K
Revenue
47.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
fireworks.com vs top market performers
fireworks.com
top retailers
conversion rate vs average order value for fireworks.com and its competitors
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Revenue share by device at fireworks.com

In September large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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brands overtime comparison

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fireworks.com channels

Identify top traffic channels that drive growth for fireworks.comand discover how performance of traffic channels has changed over time.

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fireworks.com Google Ads spend

Evaluate fireworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fireworks.com devices

Review fireworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fireworks.com top markets

Explore fireworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fireworks.com country & global rank

Assess the ranking of fireworks.com among other retailers within its primary country and worldwide.

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