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Apr 2026
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Home/Insights/Retailers/fireworks.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for fireworks.comfireworks.com

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281.6K
Revenue
Apr 26
89.4K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Fireworks.com provides a platform that sells a diverse range of fireworks. The website offers a wide selection of explosive pyrotechnics products, including firecrackers, roman candles, sparklers, and aerial displays. Their catalog includes various types of fireworks suitable for celebrations, events, or personal use.

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fireworks.com Annual Revenue and Growth

fireworks.com's annual sales on its online store amounted to $11M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
fireworks.com revenue by year

fireworks.com's monthly revenueOVER TIME
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Over the past three months, fireworks.com revenue has experienced decline of 43%, compared to the preceding three months.

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fireworks.com revenue decline for last six months
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OVERVIEW
In April 2026, fireworks.com reported revenue of $281,611 from online sales, significantly surpassing the e-commerce median of $80,332, though still far below qvc.com's leading $100,348,122. The site's conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.67%. Its average order value (AOV) stood between $175 and $200, compared to a high of $321 in the industry. fireworks.com attracted 89,442 sessions, exceeding the median of 37,000 but dwarfed by boots.com’s record of 28,182,023 sessions, indicating potential for growth in engagement and conversion strategies.
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fireworks.com competitors

In April 2026, fireworks.com significantly outperformed its competitors, achieving a revenue of $281,611 with 1,567 transactions from 89,442 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. In contrast, redapplefireworks.com generated $70,226 from 614 transactions across 57,435 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. ocfireworks.com and jeffsfireworks.com struggled with lower revenues of $27,675 and $5,080, respectively, despite comparable conversion rates of 2.50-3.00%. Notably, ocfireworks.com had the fewest sessions at 14,529, highlighting its limited reach. fireworkscrazy.co.uk, while boasting an AOV similar to fireworks.com at $175-200, only generated $52,281, showing the latter's dominance in both revenue and transactions. Overall, fireworks.com’s strong performance underscores its leading position in the market.

redapplefireworks.com screenshot
#1 redapplefireworks.com
70.2K
Revenue
57.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ocfireworks.com screenshot
#2 ocfireworks.com
27.7K
Revenue
14.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jeffsfireworks.com screenshot
#3 jeffsfireworks.com
5.1K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fireworkscrazy.co.uk screenshot
#4 fireworkscrazy.co.uk
52.3K
Revenue
24K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
fireworks.com vs top market performers
fireworks.com
top retailers
conversion rate vs average order value for fireworks.com and its competitors
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Revenue share by device at fireworks.com

In April large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In April large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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fireworks.com channels

Identify top traffic channels that drive growth for fireworks.comand discover how performance of traffic channels has changed over time.

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fireworks.com Google Ads spend

Evaluate fireworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fireworks.com devices

Review fireworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fireworks.com top markets

Explore fireworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fireworks.com country & global rank

Assess the ranking of fireworks.com among other retailers within its primary country and worldwide.

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