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Mar 2026
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Home/Insights/Retailers/fireworks.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for fireworks.comfireworks.com

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254.8K
Revenue
Mar 26
69.2K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Fireworks.com provides a platform that sells a diverse range of fireworks. The website offers a wide selection of explosive pyrotechnics products, including firecrackers, roman candles, sparklers, and aerial displays. Their catalog includes various types of fireworks suitable for celebrations, events, or personal use.

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fireworks.com Annual Revenue and Growth

fireworks.com's annual sales on its online store amounted to $11M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
fireworks.com revenue by year

fireworks.com's monthly revenueOVER TIME
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Over the past three months, fireworks.com revenue has experienced decline of 16%, compared to the preceding three months.

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fireworks.com revenue decline for last six months
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OVERVIEW
In March 2026, fireworks.com reported revenue of $254,774, significantly exceeding the e-commerce and shopping median of $87,386, while the industry leader, qvc.com, amassed $110,955,292. The site's conversion rate ranged from 2.00% to 2.50%, below the high benchmark of 3.76% but above the low of 0.76%. fireworks.com achieved an average order value (AOV) between $175 and $200, notably below the industry high of $323 and above the low of $54. Additionally, it attracted 69,157 sessions, surpassing the median of 37,859 but far below the top performer, boots.com, with 29,131,775 sessions.
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fireworks.com competitors

When comparing fireworks.com to its competitors as of March 2026, fireworks.com outperforms them in terms of revenue with $254,774. The closest competitor in revenue is fireworkscrazy.co.uk with $54,013, while redapplefireworks.com, ocfireworks.com, and jeffsfireworks.com trail behind with $49,267, $34,607, and $5,442 respectively. In terms of transactions, fireworks.com also leads with 1,405 transactions, followed by ocfireworks.com with 496 transactions, fireworkscrazy.co.uk with 332 transactions, and redapplefireworks.com with 390 transactions. Additionally, fireworks.com has the highest number of sessions at 69,157, while jeffsfireworks.com has the lowest at 2,249. The Average Order Value (AOV) for fireworks.com falls within the range of $175-$200, placing it above its competitors. Conversion rates for fireworks.com are between 2.00-2.50%, except for ocfireworks.com and jeffsfireworks.com, which also have high conversion rates ranging from 2.50-3.00%.

redapplefireworks.com screenshot
#1 redapplefireworks.com
49.3K
Revenue
46.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
ocfireworks.com screenshot
#2 ocfireworks.com
34.6K
Revenue
18.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jeffsfireworks.com screenshot
#3 jeffsfireworks.com
5.4K
Revenue
2.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fireworkscrazy.co.uk screenshot
#4 fireworkscrazy.co.uk
54K
Revenue
28.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
fireworks.com vs top market performers
fireworks.com
top retailers
conversion rate vs average order value for fireworks.com and its competitors
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Revenue share by device at fireworks.com

In March large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In March large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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fireworks.com channels

Identify top traffic channels that drive growth for fireworks.comand discover how performance of traffic channels has changed over time.

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fireworks.com Google Ads spend

Evaluate fireworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fireworks.com devices

Review fireworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fireworks.com top markets

Explore fireworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fireworks.com country & global rank

Assess the ranking of fireworks.com among other retailers within its primary country and worldwide.

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