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Jan 2026
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Home/Insights/Retailers/fireworks.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for fireworks.comfireworks.com

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510.9K
Revenue
Jan 26
162.2K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Fireworks.com provides a platform that sells a diverse range of fireworks. The website offers a wide selection of explosive pyrotechnics products, including firecrackers, roman candles, sparklers, and aerial displays. Their catalog includes various types of fireworks suitable for celebrations, events, or personal use.

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fireworks.com Annual Revenue and Growth

fireworks.com's annual sales on its online store amounted to $11M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
fireworks.com revenue by year

fireworks.com's monthly revenueOVER TIME
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Over the past three months, fireworks.com revenue has experienced growth of 65%, compared to the preceding three months.

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fireworks.com revenue growth for last six months
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OVERVIEW
In January 2026, fireworks.com generated $510,900 in online sales, significantly surpassing the e-commerce industry median of $104,613, while its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.81%. The average order value (AOV) stood between $175 and $200, well below the sector high of $348. With 162,236 sessions, fireworks.com’s traffic is substantially lower than the median of 44,933, illustrating a need for increased engagement strategies to boost visibility and conversion effectiveness in a competitive market where qvc.com leads with $109,143,419 in sales.
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fireworks.com competitors

In January 2026, fireworks.com outperformed its competitors in terms of revenue with $510,900. redapplefireworks.com generated $107,413, ocfireworks.com brought in $34,721, jeffsfireworks.com had $5,479, and fireworkscrazy.co.uk made $135,273. In terms of transactions, fireworks.com had 2,773, while redapplefireworks.com had 883, ocfireworks.com had 524, jeffsfireworks.com had 48, and fireworkscrazy.co.uk had 837. Sessions for fireworks.com were 162,236, compared to redapplefireworks.com with 91,534, ocfireworks.com with 20,840, jeffsfireworks.com with 1,570, and fireworkscrazy.co.uk with 68,086. The average order value (AOV) for fireworks.com was between $175-200, while redapplefireworks.com had an AOV of $100-125, ocfireworks.com had $50-75, jeffsfireworks.com had $100-125, and fireworkscrazy.co.uk had $150-175. In terms of conversion rate, fireworks.com had 1.50-2.00%, redapplefireworks.com had 0.50-1.00%, ocfireworks.com had 2.50-3.00%, jeffsfireworks.com had 3.00-3.50%, and fireworkscrazy.co.uk had 1.00-1.50%. Overall, fireworks.com emerged as a strong performer among its competitors across various metrics.

redapplefireworks.com screenshot
#1 redapplefireworks.com
107.4K
Revenue
91.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
ocfireworks.com screenshot
#2 ocfireworks.com
34.7K
Revenue
20.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jeffsfireworks.com screenshot
#3 jeffsfireworks.com
5.5K
Revenue
1.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fireworkscrazy.co.uk screenshot
#4 fireworkscrazy.co.uk
135.3K
Revenue
68.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
fireworks.com vs top market performers
fireworks.com
top retailers
conversion rate vs average order value for fireworks.com and its competitors
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Revenue share by device at fireworks.com

In January large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on fireworks.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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fireworks.com channels

Identify top traffic channels that drive growth for fireworks.comand discover how performance of traffic channels has changed over time.

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fireworks.com Google Ads spend

Evaluate fireworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fireworks.com devices

Review fireworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fireworks.com top markets

Explore fireworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fireworks.com country & global rank

Assess the ranking of fireworks.com among other retailers within its primary country and worldwide.

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