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Oct 2025
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Home/Insights/Retailers/farm2fork.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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53.5K
Revenue
Oct 25
9.5K
Sessions
Oct 25
5.5-6.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Farm2Fork.co.uk is a website that offers a wide range of fresh produce and grocery products. Their selection includes fruits, vegetables, dairy, meat, and pantry items optimally sourced from local farms and suppliers. The website aims to support sustainable agriculture while connecting customers with quality, farm-fresh goods conveniently.

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farm2fork.co.uk Annual Revenue and Growth

farm2fork.co.uk's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
farm2fork.co.uk revenue by year

farm2fork.co.uk's monthly revenueOVER TIME
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Over the past three months, farm2fork.co.uk revenue has experienced decline of 37%, compared to the preceding three months.

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farm2fork.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, farm2fork.co.uk generated $53,470 in online sales, surpassing the FOOD AND DRINK median of $43,384, while its conversion rate ranged from 5.50% to 6.00%, slightly above the sector's high of 5.49%. The Average Order Value (AOV) stood between $75 and $100, significantly below the high of $181. With 9,541 sessions, farm2fork.co.uk is well below the industry leader kroger.com, which attracted 41,924,642 sessions, although its numbers remain competitive against the median of 15,100 sessions in the FOOD AND DRINK category, highlighting the site’s growth potential in a robust market.
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farm2fork.co.uk competitors

In October 2025, farm2fork.co.uk generated a revenue of £53,470 with 556 transactions and 9,541 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 5.50-6.00%. Compared to its competitors, Piper's Farm leads the pack with a revenue of £841,770 from 12,098 transactions and 133,826 sessions, achieving an AOV of £50-75 and a conversion rate of 9.00-9.50%. The Dorset Meat Company follows closely with a revenue of £740,104, 6,827 transactions, 126,609 sessions, an AOV of £100-125, and a conversion rate of 5.00-5.50%. Gazegill Organics and Ethical Butcher trail behind in terms of revenue and transactions, but still maintain decent AOV and conversion rates in the range of £25-75 and 2.50-5.50%, respectively. Despite being a smaller player, farm2fork.co.uk holds its ground with competitive metrics in the online farm-to-fork industry.

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841.8K
Revenue
133.8K
Sessions
9.0-9.5%
Conv. rate
$50-75
AOV
gazegillorganics.co.uk screenshot
#2 gazegillorganics.co.uk
75.4K
Revenue
39.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
thedorsetmeatcompany.co.uk screenshot
#3 thedorsetmeatcompany.co.uk
740.1K
Revenue
126.6K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
ethicalbutcher.co.uk screenshot
#4 ethicalbutcher.co.uk
55.3K
Revenue
30.9K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
farm2fork.co.uk vs top market performers
farm2fork.co.uk
top retailers
conversion rate vs average order value for farm2fork.co.uk and its competitors
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Revenue share by device at farm2fork.co.uk

In October large majority of sales on farm2fork.co.uk, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In October large majority of sales on farm2fork.co.uk, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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farm2fork.co.uk channels

Identify top traffic channels that drive growth for farm2fork.co.ukand discover how performance of traffic channels has changed over time.

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farm2fork.co.uk Google Ads spend

Evaluate farm2fork.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farm2fork.co.uk devices

Review farm2fork.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farm2fork.co.uk top markets

Explore farm2fork.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farm2fork.co.uk country & global rank

Assess the ranking of farm2fork.co.uk among other retailers within its primary country and worldwide.

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