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Jul 2026
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Home/Insights/Retailers/farm2fork.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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80.5K
Revenue
Jul 26
10.8K
Sessions
Jul 26
6.5-7.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Farm2Fork.co.uk is a website that offers a wide range of fresh produce and grocery products. Their selection includes fruits, vegetables, dairy, meat, and pantry items optimally sourced from local farms and suppliers. The website aims to support sustainable agriculture while connecting customers with quality, farm-fresh goods conveniently.

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farm2fork.co.uk Annual Revenue and Growth

farm2fork.co.uk's annual sales on its online store amounted to $1.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
farm2fork.co.uk revenue by year

farm2fork.co.uk's monthly revenueOVER TIME
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Over the past three months, farm2fork.co.uk revenue has experienced decline of 13%, compared to the preceding three months.

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farm2fork.co.uk revenue decline for last six months
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OVERVIEW
farm2fork.co.uk operates in the groceries category, where it has shown strong performance metrics for July 2026. The domain generated $80,500 in online sales, significantly exceeding the average store in the groceries category, which generates around $35,900 monthly. Its conversion rate of 6.50-7.00% is well within the category's typical range of 1.36% to 5.3%. Additionally, the average order value (AOV) of $100-125 aligns with the groceries category's typical range of $51 to $186. With 10,800 sessions, farm2fork.co.uk is slightly below the average store in the groceries category, which sees around 13,000 sessions monthly.
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farm2fork.co.uk competitors

In July 2026, thedorsetmeatcompany.co.uk leads the market with an impressive revenue of $551,000 and 4,113 transactions. In comparison, farm2fork.co.uk ranks second with a revenue of $80,500 and 743 transactions, trailing by $470,000 and 3,370 transactions. Although farm2fork.co.uk's average order value (AOV) of $100-125 matches that of gazegillorganics.co.uk, which generates $58,800 from 516 transactions, it significantly lags behind in overall performance. Additionally, farm2fork.co.uk has 10,800 sessions, placing it fifth among its competitors and trailing thedorsetmeatcompany.co.uk by 79,700 sessions. Competitors like pipersfarm.com, with a revenue of $39,700 and a conversion rate of 3.50-4.00%, also perform lower than farm2fork.co.uk's conversion rate of 6.50-7.00%. This highlights farm2fork.co.uk's competitive edge in conversion despite its lower overall metrics.

pipersfarm.com screenshot
#1 pipersfarm.com
39.7K
Revenue
14.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
coombefarmorganic.co.uk screenshot
#2 coombefarmorganic.co.uk
2K
Revenue
240
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
gazegillorganics.co.uk screenshot
#3 gazegillorganics.co.uk
58.8K
Revenue
35.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
thedorsetmeatcompany.co.uk screenshot
#4 thedorsetmeatcompany.co.uk
551.1K
Revenue
90.5K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
ethicalbutcher.co.uk screenshot
#5 ethicalbutcher.co.uk
66.1K
Revenue
33.3K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
farm2fork.co.uk vs top market performers
farm2fork.co.uk
top retailers
conversion rate vs average order value for farm2fork.co.uk and its competitors
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Revenue share by device at farm2fork.co.uk

In July large majority of sales on farm2fork.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on farm2fork.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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farm2fork.co.uk channels

Identify top traffic channels that drive growth for farm2fork.co.ukand discover how performance of traffic channels has changed over time.

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farm2fork.co.uk Google Ads spend

Evaluate farm2fork.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farm2fork.co.uk devices

Review farm2fork.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farm2fork.co.uk top markets

Explore farm2fork.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farm2fork.co.uk country & global rank

Assess the ranking of farm2fork.co.uk among other retailers within its primary country and worldwide.

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