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Dec 2025
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Home/Insights/Retailers/farm2fork.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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243K
Revenue
Dec 25
36.2K
Sessions
Dec 25
7.5-8.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Farm2Fork.co.uk is a website that offers a wide range of fresh produce and grocery products. Their selection includes fruits, vegetables, dairy, meat, and pantry items optimally sourced from local farms and suppliers. The website aims to support sustainable agriculture while connecting customers with quality, farm-fresh goods conveniently.

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farm2fork.co.uk Annual Revenue and Growth

farm2fork.co.uk's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
farm2fork.co.uk revenue by year

farm2fork.co.uk's monthly revenueOVER TIME
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Over the past three months, farm2fork.co.uk revenue has experienced growth of 23%, compared to the preceding three months.

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farm2fork.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, farm2fork.co.uk generated $243,038 in online sales, significantly surpassing the food and drink industry's median of $58,922. With a conversion rate between 7.50-8.00%, it exceeds the sector average of 6.41%. The average order value (AOV) ranged from $75-100, also performing well compared to the high of $182. The website attracted 36,169 sessions, surpassing the median of 19,185, although it trails behind the leading competitor, kroger.com, which boasts 47,270,812 sessions and a staggering revenue of $331,830,173, illustrating farm2fork's strong position within a competitive market.
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farm2fork.co.uk competitors

In December 2025, farm2fork.co.uk generated $243,038 in revenue from 2,784 transactions and 36,169 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 7.50-8.00%. In comparison, its competitors had varying levels of performance. pipersfarm.com led the pack with $1,150,326 in revenue from 18,515 transactions and 294,234 sessions, but with a lower AOV of $50-75 and a conversion rate of 6.00-6.50%. coombefarmorganic.co.uk had significantly lower revenue at $1,980 with 10 transactions and 240 sessions, but a higher AOV of $200-225 and a conversion rate of 4.00-4.50%. gazegillorganics.co.uk, the Dorset Meat Company, and Ethical Butcher fell somewhere in between in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, farm2fork.co.uk held its own among its competitors in the farm-to-fork market.

pipersfarm.com screenshot
#1 pipersfarm.com
1.2M
Revenue
294.2K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
coombefarmorganic.co.uk screenshot
#2 coombefarmorganic.co.uk
2K
Revenue
240
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
gazegillorganics.co.uk screenshot
#3 gazegillorganics.co.uk
62.5K
Revenue
57.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thedorsetmeatcompany.co.uk screenshot
#4 thedorsetmeatcompany.co.uk
940.9K
Revenue
141.2K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
ethicalbutcher.co.uk screenshot
#5 ethicalbutcher.co.uk
195K
Revenue
46.2K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
farm2fork.co.uk vs top market performers
farm2fork.co.uk
top retailers
conversion rate vs average order value for farm2fork.co.uk and its competitors
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Revenue share by device at farm2fork.co.uk

In December large majority of sales on farm2fork.co.uk, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In December large majority of sales on farm2fork.co.uk, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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farm2fork.co.uk channels

Identify top traffic channels that drive growth for farm2fork.co.ukand discover how performance of traffic channels has changed over time.

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farm2fork.co.uk Google Ads spend

Evaluate farm2fork.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farm2fork.co.uk devices

Review farm2fork.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farm2fork.co.uk top markets

Explore farm2fork.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farm2fork.co.uk country & global rank

Assess the ranking of farm2fork.co.uk among other retailers within its primary country and worldwide.

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