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Home/Insights/Retailers/farm2fork.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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129.1K
Revenue
Nov 25
18.1K
Sessions
Nov 25
8.0-8.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Farm2Fork.co.uk is a website that offers a wide range of fresh produce and grocery products. Their selection includes fruits, vegetables, dairy, meat, and pantry items optimally sourced from local farms and suppliers. The website aims to support sustainable agriculture while connecting customers with quality, farm-fresh goods conveniently.

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farm2fork.co.uk Annual Revenue and Growth

farm2fork.co.uk's annual sales on its online store amounted to $1.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
farm2fork.co.uk revenue by year

farm2fork.co.uk's monthly revenueOVER TIME
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Over the past three months, farm2fork.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

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farm2fork.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, farm2fork.co.uk generated online sales of $129,106, significantly surpassing the FOOD AND DRINK median of $55,990. The site achieved an impressive conversion rate of 8.00-8.50%, well above the category average of 6.77%. Its average order value (AOV) ranged from $75 to $100, exceeding the low end of $49 but below the high of $184. With 18,109 sessions, farm2fork.co.uk surpassed the median of 15,991, though far behind kroger.com’s dominant 42,332,652 sessions, highlighting its competitive yet growing presence in the grocery sector.
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farm2fork.co.uk competitors

In November 2025, farm2fork.co.uk stands out with a revenue of $129,106 from 1,451 transactions and 18,109 sessions, with an Average Order Value (AOV) of $75-100 and a conversion rate of 8.00-8.50%. Compared to its competitors, Piper's Farm has the highest revenue of $991,459 with 13,817 transactions and 159,358 sessions, but a lower conversion rate of 8.50-9.00%. The Dorset Meat Company boasts a revenue of $979,004 with 8,447 transactions and 121,483 sessions, a higher AOV of $100-125, but a slightly lower conversion rate of 6.50-7.00%. Gazegill Organics falls behind with $77,401 in revenue, 1,026 transactions, and 53,257 sessions, and a lower conversion rate of 1.50-2.00%. Ethical Butcher also lags with $60,753 in revenue, 1,529 transactions, and 26,489 sessions, but a slightly higher conversion rate of 5.50-6.00%. Overall, farm2fork.co.uk excels in conversion rate compared to its competitors, while also maintaining a competitive revenue and AOV.

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991.5K
Revenue
159.4K
Sessions
8.5-9.0%
Conv. rate
$50-75
AOV
gazegillorganics.co.uk screenshot
#2 gazegillorganics.co.uk
77.4K
Revenue
53.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
thedorsetmeatcompany.co.uk screenshot
#3 thedorsetmeatcompany.co.uk
979K
Revenue
121.5K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
ethicalbutcher.co.uk screenshot
#4 ethicalbutcher.co.uk
60.8K
Revenue
26.5K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
farm2fork.co.uk vs top market performers
farm2fork.co.uk
top retailers
conversion rate vs average order value for farm2fork.co.uk and its competitors
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Revenue share by device at farm2fork.co.uk

In November large majority of sales on farm2fork.co.uk, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on farm2fork.co.uk, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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farm2fork.co.uk channels

Identify top traffic channels that drive growth for farm2fork.co.ukand discover how performance of traffic channels has changed over time.

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farm2fork.co.uk Google Ads spend

Evaluate farm2fork.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farm2fork.co.uk devices

Review farm2fork.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farm2fork.co.uk top markets

Explore farm2fork.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farm2fork.co.uk country & global rank

Assess the ranking of farm2fork.co.uk among other retailers within its primary country and worldwide.

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