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May 2026
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Home/Insights/Retailers/farm2fork.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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70.6K
Revenue
May 26
9.4K
Sessions
May 26
7.0-7.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Farm2Fork.co.uk is a website that offers a wide range of fresh produce and grocery products. Their selection includes fruits, vegetables, dairy, meat, and pantry items optimally sourced from local farms and suppliers. The website aims to support sustainable agriculture while connecting customers with quality, farm-fresh goods conveniently.

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farm2fork.co.uk Annual Revenue and Growth

farm2fork.co.uk's annual sales on its online store amounted to $1.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
farm2fork.co.uk revenue by year

farm2fork.co.uk's monthly revenueOVER TIME
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Over the past three months, farm2fork.co.uk revenue has experienced decline of 48%, compared to the preceding three months.

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farm2fork.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, farm2fork.co.uk achieved online sales of $70,599, significantly exceeding the grocery sector's median of $39,829, with a commendable conversion rate of 7.00-7.50%, outperforming the sector's high of 5.98%. The average order value (AOV) ranged from $100-125, below the high of $186 in the industry, while the website garnered 9,413 sessions, notably lower than the sector median of 13,181. Despite this, farm2fork.co.uk demonstrated strong performance within the food and drink category, indicating effective engagement and sales strategies in a competitive market.
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farm2fork.co.uk competitors

In May 2026, farm2fork.co.uk generated $70,599 in revenue with a conversion rate between 7.00-7.50%, from 9,413 sessions and 665 transactions, yielding an average order value (AOV) of $100-125. Compared to competitors, farm2fork.co.uk lags in overall revenue; pipersfarm.com reported $149,033 and a similar conversion rate, but with significantly higher traffic (30,246 sessions) and transactions (2,213). thedorsetmeatcompany.co.uk dominated with a staggering $654,973 in revenue and 88,076 sessions, despite a lower AOV of $100-125 and a conversion rate of 6.00-6.50%. gazegillorganics.co.uk showed an AOV of $50-75 but achieved $74,576 in revenue from a much larger session base (43,722). In contrast, coombefarmorganic.co.uk had a high AOV of $200-225 but generated only $2,441 in revenue, indicating potential room for growth in both traffic and transactions. Overall, farm2fork.co.uk remains competitive, but faces challenges from higher-performing peers.

pipersfarm.com screenshot
#1 pipersfarm.com
149K
Revenue
30.2K
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
coombefarmorganic.co.uk screenshot
#2 coombefarmorganic.co.uk
2.4K
Revenue
246
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
gazegillorganics.co.uk screenshot
#3 gazegillorganics.co.uk
74.6K
Revenue
43.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
thedorsetmeatcompany.co.uk screenshot
#4 thedorsetmeatcompany.co.uk
655K
Revenue
88.1K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
ethicalbutcher.co.uk screenshot
#5 ethicalbutcher.co.uk
201.8K
Revenue
44.1K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
farm2fork.co.uk vs top market performers
farm2fork.co.uk
top retailers
conversion rate vs average order value for farm2fork.co.uk and its competitors
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Revenue share by device at farm2fork.co.uk

In May large majority of sales on farm2fork.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In May large majority of sales on farm2fork.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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farm2fork.co.uk channels

Identify top traffic channels that drive growth for farm2fork.co.ukand discover how performance of traffic channels has changed over time.

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farm2fork.co.uk Google Ads spend

Evaluate farm2fork.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farm2fork.co.uk devices

Review farm2fork.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farm2fork.co.uk top markets

Explore farm2fork.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farm2fork.co.uk country & global rank

Assess the ranking of farm2fork.co.uk among other retailers within its primary country and worldwide.

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