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Oct 2025
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Home/Insights/Retailers/fairindigo.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for fairindigo.comfairindigo.com

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418.4K
Revenue
Oct 25
118K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Fairindigo.com is a website that offers a range of ethically-made and sustainable products. Their inventory includes clothing, accessories, and home goods. The company emphasizes fair trade and adheres to labour and environmental standards. They source materials sustainably and strive to provide transparent information about their supply chain.

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fairindigo.com Annual Revenue and Growth

fairindigo.com's annual sales on its online store amounted to $3.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
fairindigo.com revenue by year

fairindigo.com's monthly revenueOVER TIME
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Over the past three months, fairindigo.com revenue has experienced growth of 18%, compared to the preceding three months.

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fairindigo.com revenue growth for last six months
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OVERVIEW
In October 2025, fairindigo.com generated $418,369 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $80,524, with a conversion rate of 3.50-4.00%, surpassing the industry average of 3.36%. The Average Order Value (AOV) ranged from $100-125, notably above the low benchmark of $74, while the site attracted 118,044 sessions, far exceeding the median of 33,163 but well below the market leader, shein.com, which had 321,650,758 sessions. Overall, fairindigo.com demonstrated strong performance metrics within its competitive landscape.
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fairindigo.com competitors

In October 2025, fairindigo.com generated $418,369 in revenue from 4,174 transactions and 118,044 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 3.50-4.00%. Compared to its competitors, fairindigo.com performed well in terms of revenue and transactions. toadandco.com had higher revenue at $886,208 but fairindigo.com had a higher conversion rate. cottonmill.com had significantly lower revenue and transactions compared to fairindigo.com. sosfromtexas.com and harvestandmill.com also had lower revenue and transactions, with sosfromtexas.com having a similar AOV and conversion rate to fairindigo.com. theclassictshirt.com had a similar AOV to fairindigo.com but a much lower conversion rate. Overall, fairindigo.com showed strong performance in revenue and conversion rate compared to its competitors in October 2025.

toadandco.com screenshot
#1 toadandco.com
886.2K
Revenue
398.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cottonmill.com screenshot
#2 cottonmill.com
27.8K
Revenue
10.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sosfromtexas.com screenshot
#3 sosfromtexas.com
12.3K
Revenue
6.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
theclassictshirt.com screenshot
#4 theclassictshirt.com
72.3K
Revenue
62.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
harvestandmill.com screenshot
#5 harvestandmill.com
153.2K
Revenue
43.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fairindigo.com vs top market performers
fairindigo.com
top retailers
conversion rate vs average order value for fairindigo.com and its competitors
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Revenue share by device at fairindigo.com

In October large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In October large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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fairindigo.com channels

Identify top traffic channels that drive growth for fairindigo.comand discover how performance of traffic channels has changed over time.

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fairindigo.com Google Ads spend

Evaluate fairindigo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairindigo.com devices

Review fairindigo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairindigo.com top markets

Explore fairindigo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairindigo.com country & global rank

Assess the ranking of fairindigo.com among other retailers within its primary country and worldwide.

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