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Sep 2025
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Home/Insights/Retailers/fairindigo.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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245.5K
Revenue
Sep 25
92.6K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Fairindigo.com is a website that offers a range of ethically-made and sustainable products. Their inventory includes clothing, accessories, and home goods. The company emphasizes fair trade and adheres to labour and environmental standards. They source materials sustainably and strive to provide transparent information about their supply chain.

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fairindigo.com Annual Revenue and Growth

fairindigo.com's annual sales on its online store amounted to $3.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.1M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
fairindigo.com revenue by year

fairindigo.com's monthly revenueOVER TIME
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Over the past three months, fairindigo.com revenue has experienced decline of 24%, compared to the preceding three months.

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fairindigo.com revenue decline for last six months
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OVERVIEW
In September 2025, fairindigo.com achieved impressive performance metrics in the FASHION AND APPAREL industry, generating $245,491 in online sales, significantly above the median of $74,931, with a conversion rate of 2.50-3.00%, just shy of the high benchmark of 3.2%. Its average order value (AOV) ranged from $100 to $125, below the top AOV of $382 but above the low of $73. With 92,571 sessions, fairindigo.com outperformed the industry median of 34,221, yet fell short of shein.com’s record sessions of 297,137,690, indicating a strong but competitive market presence.
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fairindigo.com competitors

In September 2025, fairindigo.com generated a revenue of $245,491 with 2,403 transactions and 92,571 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Comparing fairindigo.com to its competitors, toadandco.com leads the pack with revenue of $831,625 from 6,172 transactions and 496,042 sessions, offering an AOV of $125-150 but a lower conversion rate of 1.00-1.50%. cottonmill.com lags behind with revenue of $25,968, while sosfromtexas.com and theclassictshirt.com fall further down the line. harvestandmill.com performs closer to fairindigo.com with a revenue of $107,276, 887 transactions, and 32,778 sessions, also sharing an AOV of $100-125 and a similar conversion rate of 2.50-3.00%. fairindigo.com holds its ground among competitors in terms of revenue and conversion rate, with room for growth in transactions and sessions.

toadandco.com screenshot
#1 toadandco.com
831.6K
Revenue
496K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cottonmill.com screenshot
#2 cottonmill.com
26K
Revenue
9.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
sosfromtexas.com screenshot
#3 sosfromtexas.com
7K
Revenue
3.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
theclassictshirt.com screenshot
#4 theclassictshirt.com
47.1K
Revenue
56.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
harvestandmill.com screenshot
#5 harvestandmill.com
107.3K
Revenue
32.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fairindigo.com vs top market performers
fairindigo.com
top retailers
conversion rate vs average order value for fairindigo.com and its competitors
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Revenue share by device at fairindigo.com

In September large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In September large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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fairindigo.com channels

Identify top traffic channels that drive growth for fairindigo.comand discover how performance of traffic channels has changed over time.

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fairindigo.com Google Ads spend

Evaluate fairindigo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairindigo.com devices

Review fairindigo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairindigo.com top markets

Explore fairindigo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairindigo.com country & global rank

Assess the ranking of fairindigo.com among other retailers within its primary country and worldwide.

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