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Jul 2026
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Home/Insights/Retailers/fairindigo.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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327.2K
Revenue
Jul 26
141.7K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Fairindigo.com is a website that offers a range of ethically-made and sustainable products. Their inventory includes clothing, accessories, and home goods. The company emphasizes fair trade and adheres to labour and environmental standards. They source materials sustainably and strive to provide transparent information about their supply chain.

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fairindigo.com Annual Revenue and Growth

fairindigo.com's annual sales on its online store amounted to $3.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
fairindigo.com revenue by year

fairindigo.com's monthly revenueOVER TIME
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Over the past three months, fairindigo.com revenue has experienced growth of 15%, compared to the preceding three months.

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fairindigo.com revenue growth for last six months
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OVERVIEW
fairindigo.com had 142,000 sessions in July 2026, significantly higher than the average store in the fashion and apparel category, which sees around 28,400 sessions monthly. Its revenue from online sales reached $327,000, well above the average store in the fashion and apparel category that generates approximately $71,300. The conversion rate stood at 2.00-2.50%, within the typical range of 0.66% to 3.1%, while the average order value of $100-125 is also within the category's typical range of $84 to $403.
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fairindigo.com competitors

The competitive set includes fairindigo.com, toadandco.com, cottonmill.com, sosfromtexas.com, theclassictshirt.com, and harvestandmill.com. In July 2026, fairindigo.com generated $327,000 in revenue from 3,001 transactions over 142,000 sessions, achieving a conversion rate of 2.00-2.50%. It ranks 2 of 6, trailing toadandco.com by $873,000 in revenue, 3,895 in transactions, and 370,000 sessions. cottonmill.com has a similar AOV range but significantly lower revenue, while sosfromtexas.com excels with a higher conversion rate of 3.50-4.00%. Overall, fairindigo.com outperforms some competitors in conversion efficiency, but it has substantial gaps compared to the leader, toadandco.com.

toadandco.com screenshot
#1 toadandco.com
1.2M
Revenue
512.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cottonmill.com screenshot
#2 cottonmill.com
38.5K
Revenue
13.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sosfromtexas.com screenshot
#3 sosfromtexas.com
9.4K
Revenue
3.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
theclassictshirt.com screenshot
#4 theclassictshirt.com
139.5K
Revenue
71.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
harvestandmill.com screenshot
#5 harvestandmill.com
148.7K
Revenue
63.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fairindigo.com vs top market performers
fairindigo.com
top retailers
conversion rate vs average order value for fairindigo.com and its competitors
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Revenue share by device at fairindigo.com

In July large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In July large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

Industries fairindigo.com operates in

fairindigo.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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fairindigo.com channels

Identify top traffic channels that drive growth for fairindigo.comand discover how performance of traffic channels has changed over time.

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fairindigo.com Google Ads spend

Evaluate fairindigo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairindigo.com devices

Review fairindigo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairindigo.com top markets

Explore fairindigo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairindigo.com country & global rank

Assess the ranking of fairindigo.com among other retailers within its primary country and worldwide.

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