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Jul 2025
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Home/Insights/Retailers/fairindigo.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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200.8K
Revenue
92.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Fairindigo.com is a website that offers a range of ethically-made and sustainable products. Their inventory includes clothing, accessories, and home goods. The company emphasizes fair trade and adheres to labour and environmental standards. They source materials sustainably and strive to provide transparent information about their supply chain.

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fairindigo.com's revenueOVER TIME
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Over the past three months, fairindigo.com revenue has experienced decline of 13%, compared to the preceding three months.

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fairindigo.com revenue decline for last six months
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OVERVIEW
fairindigo.com's July 2025 performance metrics in FASHION AND APPAREL industry: $200,848 revenue, 2.00-2.50% conversion rate, $100-125 AOV, and 92,571 sessions; compared to shein.com's $817,680,251 revenue, 2.96% conversion rate, $402 AOV, and 294,721,604 sessions; with a median industry revenue of $82,875, conversion rate of 0.62-2.96%, AOV of $82-$402, and 36,317 sessions.
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fairindigo.com competitors

In July 2025, fairindigo.com reported a revenue of $200,848 with 1,961 transactions and 92,571 sessions. Their Average Order Value (AOV) falls between $100-125, and they have a conversion rate of 2.00-2.50%. Comparing fairindigo.com to its competitors, toadandco.com stands out with a revenue of $652,986, 3,926 transactions, and 386,179 sessions, offering an AOV of $150-175 but a lower conversion rate of 1.00-1.50%. cottonmill.com has a lower revenue of $16,149, 190 transactions, and 7,483 sessions, with an AOV of $75-100 and a high conversion rate of 2.50-3.00%. sosfromtexas.com and harvestandmill.com also show varying performance metrics in revenue, transactions, sessions, AOV, and conversion rate compared to fairindigo.com. The Classic tshirt.com has a revenue similar to fairindigo.com at $58,673, with 474 transactions, 62,264 sessions, AOV of $100-125, but a lower conversion rate of 0.50-1.00%.

toadandco.com screenshot
#1 toadandco.com
653K
Revenue
386.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
cottonmill.com screenshot
#2 cottonmill.com
16.1K
Revenue
7.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sosfromtexas.com screenshot
#3 sosfromtexas.com
9.6K
Revenue
4.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
theclassictshirt.com screenshot
#4 theclassictshirt.com
58.7K
Revenue
62.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
harvestandmill.com screenshot
#5 harvestandmill.com
123.6K
Revenue
47.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fairindigo.com vs top market performers
fairindigo.com
top retailers
conversion rate vs average order value for fairindigo.com and its competitors
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Revenue share by device at fairindigo.com

In July large majority of sales on fairindigo.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In July large majority of sales on fairindigo.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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fairindigo.com channels

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fairindigo.com Google Ads spend

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fairindigo.com devices

Review fairindigo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairindigo.com top markets

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fairindigo.com country & global rank

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