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May 2025
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Home/Insights/Retailers/fairindigo.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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295.1K
Revenue
118.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Fairindigo.com is a website that offers a range of ethically-made and sustainable products. Their inventory includes clothing, accessories, and home goods. The company emphasizes fair trade and adheres to labour and environmental standards. They source materials sustainably and strive to provide transparent information about their supply chain.

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fairindigo.com's revenueOVER TIME
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Over the past three months, fairindigo.com revenue has experienced growth of 6.5%, compared to the preceding three months.

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fairindigo.com revenue growth for last six months
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OVERVIEW
In May 2025, fairindigo.com in the FASHION AND APPAREL industry had a revenue of $295,070, with a median revenue of $81,783. The conversion rate ranged from 2.00-2.50%, while a very high conversion rate was 3.09% and a very low conversion rate was 0.67%. The AOV was between $100-125, with a very high AOV of $415 and a very low AOV of $82. There were 118,100 sessions on fairindigo.com, with the highest sessions at 224,142,058 on shein.com and a median of 33,223 sessions in the FASHION AND APPAREL category.
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fairindigo.com competitors

In May 2025, Fair Indigo's revenue of $295,070 is higher than competitors such as The Classic T-Shirt at $80,224 and SOS From Texas at $8,705. Fair Indigo also outperforms in terms of transactions with 2,666 compared to 584 for The Classic T-Shirt and 132 for SOS From Texas. In terms of sessions, Fair Indigo has 118,100 which is more than The Classic T-Shirt's 50,090 and SOS From Texas' 3,980. The average order value (AOV) for Fair Indigo falls within the range of $100-$125, similar to Harvest & Mill, while competitors like Toad & Co have a higher AOV of $150-$175. Fair Indigo and Harvest & Mill both have a conversion rate of 2.00-2.50%, while Cotton Mill and SOS From Texas have higher conversion rates of 3.00-3.50%. Overall, Fair Indigo demonstrates strong performance in revenue, transactions, and sessions compared to its competitors in the sustainable clothing market.

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850.2K
Revenue
365.7K
Sessions
1.0-1.5%
Conv. rate
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AOV
cottonmill.com screenshot
#2 cottonmill.com
32K
Revenue
11.4K
Sessions
3.0-3.5%
Conv. rate
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AOV
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#3 sosfromtexas.com
8.7K
Revenue
4K
Sessions
3.0-3.5%
Conv. rate
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AOV
theclassictshirt.com screenshot
#4 theclassictshirt.com
80.2K
Revenue
50.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
harvestandmill.com screenshot
#5 harvestandmill.com
158.7K
Revenue
47.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
fairindigo.com vs top market performers
fairindigo.com
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conversion rate vs average order value for fairindigo.com and its competitors
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Revenue share by device at fairindigo.com

In May large majority of sales on fairindigo.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on fairindigo.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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fairindigo.com channels

Identify top traffic channels that drive growth for fairindigo.comand discover how performance of traffic channels has changed over time.

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fairindigo.com Google Ads spend

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fairindigo.com devices

Review fairindigo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairindigo.com top markets

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fairindigo.com country & global rank

Assess the ranking of fairindigo.com among other retailers within its primary country and worldwide.

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