Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/fairindigo.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for fairindigo.comfairindigo.com

Start benchmarking for free
Sign in with GoogleSign up with Google
580.6K
Revenue
Nov 25
144.4K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
Loading...

Fairindigo.com is a website that offers a range of ethically-made and sustainable products. Their inventory includes clothing, accessories, and home goods. The company emphasizes fair trade and adheres to labour and environmental standards. They source materials sustainably and strive to provide transparent information about their supply chain.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

fairindigo.com Annual Revenue and Growth

fairindigo.com's annual sales on its online store amounted to $3.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.1M
Annual growth forecast2024/2025
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
fairindigo.com revenue by year

fairindigo.com's monthly revenueOVER TIME
View real-time data

Over the past three months, fairindigo.com revenue has experienced growth of 91%, compared to the preceding three months.

View real-time data
fairindigo.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, fairindigo.com generated online sales of $580,552, significantly outperforming the FASHION AND APPAREL median of $93,064, with a conversion rate between 3.50-4.00%, surpassing the category average of 3.37%. The site's average order value (AOV) ranged from $100-125, lower than the sector high of $375 but above the low of $76. With 144,447 sessions, fairindigo.com achieved impressive engagement compared to the median of 36,492, although it trails behind shein.com, the industry's leader, which boasts revenue of $916,157,774 and sessions at 342,497,064.
Read more

fairindigo.com competitors

In November 2025, fairindigo.com had a revenue of $580,552 from 5,643 transactions and 144,447 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Compared to its competitors, fairindigo.com falls behind in revenue compared to toadandco.com, which had $975,967 from 6,888 transactions and 495,559 sessions, with a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. However, fairindigo.com outperforms cottonmill.com, sosfromtexas.com, theclassictshirt.com, and harvestandmill.com in terms of revenue, transactions, and sessions. fairindigo.com also has a similar AOV to harvestandmill.com, but a higher conversion rate. Overall, fairindigo.com stands out among its competitors for its balance of revenue, transactions, and conversion rate.

toadandco.com screenshot
#1 toadandco.com
976K
Revenue
495.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cottonmill.com screenshot
#2 cottonmill.com
38.5K
Revenue
13.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
sosfromtexas.com screenshot
#3 sosfromtexas.com
11.8K
Revenue
6.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
theclassictshirt.com screenshot
#4 theclassictshirt.com
75.8K
Revenue
63.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
harvestandmill.com screenshot
#5 harvestandmill.com
265.5K
Revenue
74.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fairindigo.com vs top market performers
fairindigo.com
top retailers
conversion rate vs average order value for fairindigo.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at fairindigo.com

In November large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In November large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

fairindigo.com channels

Identify top traffic channels that drive growth for fairindigo.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

fairindigo.com Google Ads spend

Evaluate fairindigo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

fairindigo.com devices

Review fairindigo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

fairindigo.com top markets

Explore fairindigo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

fairindigo.com country & global rank

Assess the ranking of fairindigo.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard