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Aug 2025
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Home/Insights/Retailers/fairindigo.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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207.7K
Revenue
Aug 25
92.5K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Fairindigo.com is a website that offers a range of ethically-made and sustainable products. Their inventory includes clothing, accessories, and home goods. The company emphasizes fair trade and adheres to labour and environmental standards. They source materials sustainably and strive to provide transparent information about their supply chain.

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fairindigo.com Annual Revenue and Growth

fairindigo.com's annual sales on its online store amounted to $3.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
fairindigo.com revenue by year

fairindigo.com's monthly revenueOVER TIME
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Over the past three months, fairindigo.com revenue has experienced decline of 29%, compared to the preceding three months.

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fairindigo.com revenue decline for last six months
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OVERVIEW
In August 2025, fairindigo.com in the FASHION AND APPAREL industry had online sales revenue of $207,681, with a median revenue of $77,469. The conversion rate ranged from 2.00-2.50%, with a very high rate at 3.01% and a very low rate at 0.62%. The average order value (AOV) was between $75-100, while a very high AOV in the industry was $393 and a very low AOV was $75. fairindigo.com had 92,508 sessions, compared to the highest at 323,426,413 from shein.com, with a median of 36,717 sessions in the FASHION AND APPAREL industry.
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fairindigo.com competitors

In August 2025, fairindigo.com had a revenue of $207,681 with 2,082 transactions and 92,508 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. When comparing fairindigo.com to its competitors, toadandco.com stands out with a revenue of $765,619 from 5,391 transactions and 506,006 sessions, with a higher AOV of $125-150 but a lower conversion rate of 1.00-1.50%. cottonmill.com, on the other hand, had lower revenue at $17,404 but a higher conversion rate of 2.50-3.00% from 214 transactions and 7,150 sessions. sosfromtexas.com and theclassictshirt.com both had lower revenue and sessions compared to fairindigo.com, while harvestandmill.com closely matched fairindigo.com's revenue and AOV, but with fewer transactions and sessions. Overall, fairindigo.com falls within the range of its competitors in terms of revenue and AOV, with a competitive conversion rate.

toadandco.com screenshot
#1 toadandco.com
765.6K
Revenue
506K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
cottonmill.com screenshot
#2 cottonmill.com
17.4K
Revenue
7.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sosfromtexas.com screenshot
#3 sosfromtexas.com
7.6K
Revenue
3.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
theclassictshirt.com screenshot
#4 theclassictshirt.com
51.5K
Revenue
58.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
harvestandmill.com screenshot
#5 harvestandmill.com
141K
Revenue
54.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fairindigo.com vs top market performers
fairindigo.com
top retailers
conversion rate vs average order value for fairindigo.com and its competitors
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Revenue share by device at fairindigo.com

In August large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In August large majority of sales on fairindigo.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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fairindigo.com channels

Identify top traffic channels that drive growth for fairindigo.comand discover how performance of traffic channels has changed over time.

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fairindigo.com Google Ads spend

Evaluate fairindigo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fairindigo.com devices

Review fairindigo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fairindigo.com top markets

Explore fairindigo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fairindigo.com country & global rank

Assess the ranking of fairindigo.com among other retailers within its primary country and worldwide.

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