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Home/Insights/Retailers/emma-matratze.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.1M
Revenue
Jan 26
1.3M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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This website, emma-matratze.de, offers a wide variety of mattresses for online purchase. With a focus on promoting quality sleep, they provide an extensive range of mattress types and sizes to choose from. The website ensures a convenient and accessible shopping experience, catering to individuals seeking a comfortable sleep solution.

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emma-matratze.de Annual Revenue and Growth

emma-matratze.de's annual sales on its online store amounted to $44M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$44M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
emma-matratze.de revenue by year

emma-matratze.de's monthly revenueOVER TIME
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Over the past three months, emma-matratze.de revenue has experienced growth of 37%, compared to the preceding three months.

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emma-matratze.de revenue growth for last six months
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OVERVIEW
In January 2026, emma-matratze.de, operating in the home and garden/furniture industry, achieved impressive online sales revenue of $5,135,734, significantly higher than the median of $182,912, yet trailing behind market leader ikea.com, which recorded $892,676,681. The site's conversion rate ranged between 0.50-1.00%, lower than the industry high of 2.05% and above the low of 0.27%. Additionally, the average order value (AOV) stood at $425-450, below the sector high of $1,213. With 1,266,400 sessions, emma-matratze.de surpassed the median of 40,858 sessions, indicating strong consumer engagement.
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emma-matratze.de competitors

In January 2026, emma-matratze.de reported a revenue of $5,135,734 with 11,685 transactions and 1,266,400 sessions, resulting in a conversion rate of 0.50-1.00%. Comparing this data to its competitors, we see that swisssense.de had a revenue of $1,069,633 with 1,269 transactions and 348,783 sessions, achieving a conversion rate of 0.00-0.50%. ravensberger-matratzen.de generated $572,023 in revenue with 1,293 transactions and 121,756 sessions, boasting a conversion rate of 1.00-1.50%. boxspring-welt.de and jona-sleep.com had lower revenue figures of $137,129 and $59,398, respectively, with varying conversion rates. betten.de performed well with a revenue of $1,751,807, 1,625 transactions, and 311,311 sessions, maintaining a conversion rate of 0.50-1.00%. Overall, emma-matratze.de stands out as a strong competitor in terms of revenue and transactions, with a solid conversion rate in the middle range among its peers.

swisssense.de screenshot
#1 swisssense.de
1.1M
Revenue
348.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
ravensberger-matratzen.de screenshot
#2 ravensberger-matratzen.de
572K
Revenue
121.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
137.1K
Revenue
40.2K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
jona-sleep.com screenshot
#4 jona-sleep.com
59.4K
Revenue
16.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
betten.de screenshot
#5 betten.de
1.8M
Revenue
311.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
emma-matratze.de vs top market performers
emma-matratze.de
top retailers
conversion rate vs average order value for emma-matratze.de and its competitors
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Revenue share by device at emma-matratze.de

In January large majority of sales on emma-matratze.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on emma-matratze.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emma-matratze.de channels

Identify top traffic channels that drive growth for emma-matratze.deand discover how performance of traffic channels has changed over time.

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emma-matratze.de Google Ads spend

Evaluate emma-matratze.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emma-matratze.de devices

Review emma-matratze.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emma-matratze.de top markets

Explore emma-matratze.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emma-matratze.de country & global rank

Assess the ranking of emma-matratze.de among other retailers within its primary country and worldwide.

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