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Jul 2026
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Home/Insights/Retailers/emma-matratze.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.5M
Revenue
Jul 26
902.4K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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This website, emma-matratze.de, offers a wide variety of mattresses for online purchase. With a focus on promoting quality sleep, they provide an extensive range of mattress types and sizes to choose from. The website ensures a convenient and accessible shopping experience, catering to individuals seeking a comfortable sleep solution.

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emma-matratze.de Annual Revenue and Growth

emma-matratze.de's annual sales on its online store amounted to $44M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$44M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
emma-matratze.de revenue by year

emma-matratze.de's monthly revenueOVER TIME
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Over the past three months, emma-matratze.de revenue has experienced decline of 2.8%, compared to the preceding three months.

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emma-matratze.de revenue decline for last six months
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OVERVIEW
In July 2026, emma-matratze.de recorded 902,000 sessions, significantly surpassing the average store in the furniture category, which sees around 34,100 sessions monthly. The site generated $3.5 million in online sales, a figure far exceeding the average store in the furniture category’s $144,000. Its conversion rate ranged from 0.50% to 1.00%, which is within the category's typical range of 0.27% to 1.97%. Additionally, emma-matratze.de's average order value (AOV) of $425-450 is also within the category's typical range of $294 to $1,209, reflecting solid performance metrics in the furniture category.
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emma-matratze.de competitors

In July 2026, swisssense.de reported revenue of $1.1 million from 1,257 transactions and 335,000 sessions, significantly trailing behind emma-matratze.de, which generated $3.5 million with 8,113 transactions and 902,000 sessions. emma-matratze.de leads swisssense.de by $2.4 million in revenue, 6,856 in transactions, and 567,000 sessions. Additionally, while emma-matratze.de's conversion rate falls between 0.50-1.00%, swisssense.de struggles with a rate of 0.00-0.50%. ravensberger-matratzen.de and betten.de also show lower performance, with revenues of $471,000 and $501,000, respectively, both trailing emma-matratze.de significantly. jona-sleep.com and boxspring-welt.de recorded even lower numbers, with revenues of $12,500 and $143,000, respectively. Overall, emma-matratze.de stands out as a clear leader in the market, outpacing its competitors across all key metrics.

swisssense.de screenshot
#1 swisssense.de
1.1M
Revenue
335.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
ravensberger-matratzen.de screenshot
#2 ravensberger-matratzen.de
471.2K
Revenue
109.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
143.4K
Revenue
37.8K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
jona-sleep.com screenshot
#4 jona-sleep.com
12.5K
Revenue
3.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
betten.de screenshot
#5 betten.de
500.9K
Revenue
162.9K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
emma-matratze.de vs top market performers
emma-matratze.de
top retailers
conversion rate vs average order value for emma-matratze.de and its competitors
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Revenue share by device at emma-matratze.de

In July large majority of sales on emma-matratze.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on emma-matratze.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emma-matratze.de channels

Identify top traffic channels that drive growth for emma-matratze.deand discover how performance of traffic channels has changed over time.

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emma-matratze.de Google Ads spend

Evaluate emma-matratze.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emma-matratze.de devices

Review emma-matratze.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emma-matratze.de top markets

Explore emma-matratze.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emma-matratze.de country & global rank

Assess the ranking of emma-matratze.de among other retailers within its primary country and worldwide.

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