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Dec 2025
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Home/Insights/Retailers/emma-matratze.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.3M
Revenue
Dec 25
1.1M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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This website, emma-matratze.de, offers a wide variety of mattresses for online purchase. With a focus on promoting quality sleep, they provide an extensive range of mattress types and sizes to choose from. The website ensures a convenient and accessible shopping experience, catering to individuals seeking a comfortable sleep solution.

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emma-matratze.de Annual Revenue and Growth

emma-matratze.de's annual sales on its online store amounted to $50.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$50.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emma-matratze.de revenue by year

emma-matratze.de's monthly revenueOVER TIME
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Over the past three months, emma-matratze.de revenue has experienced growth of 34%, compared to the preceding three months.

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emma-matratze.de revenue growth for last six months
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OVERVIEW
In December 2025, emma-matratze.de generated $4,328,847 in revenue, significantly outperforming the median of $156,465 in the FURNITURE industry, despite a conversion rate of 0.50-1.00%, below the high benchmark of 2.0%. With an average order value (AOV) of $425-450, it remains below the industry high of $1,208, and achieved 1,144,184 sessions, far exceeding the median of 37,321 but trailing behind the leader ikea.com with 238,379,008 sessions, illustrating emma-matratze.de's strong presence in the competitive furniture market.
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emma-matratze.de competitors

In December 2025, emma-matratze.de outperformed its competitors in terms of revenue, with $4,328,847 in comparison to swisssense.de at $884,995, ravensberger-matratzen.de at $408,101, boxspring-welt.de at $126,693, jona-sleep.com at $73,687, and betten.de at $1,205,880. emma-matratze.de also had the highest number of transactions with 10,016, followed by betten.de with 1,116. In terms of sessions, emma-matratze.de led the pack with 1,144,184, far surpassing its competitors. The average order value (AOV) for emma-matratze.de ranged between $425-450, while competitors like swisssense.de and betten.de had higher AOVs in the range of $850-875 and $1075-1100 respectively. Additionally, emma-matratze.de had a competitive conversion rate of 0.50-1.00%, falling within the range of its competitors.

swisssense.de screenshot
#1 swisssense.de
885K
Revenue
273.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
ravensberger-matratzen.de screenshot
#2 ravensberger-matratzen.de
408.1K
Revenue
87.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
126.7K
Revenue
36.5K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
jona-sleep.com screenshot
#4 jona-sleep.com
73.7K
Revenue
19.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
betten.de screenshot
#5 betten.de
1.2M
Revenue
258.7K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
emma-matratze.de vs top market performers
emma-matratze.de
top retailers
conversion rate vs average order value for emma-matratze.de and its competitors
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Revenue share by device at emma-matratze.de

In December large majority of sales on emma-matratze.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on emma-matratze.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emma-matratze.de channels

Identify top traffic channels that drive growth for emma-matratze.deand discover how performance of traffic channels has changed over time.

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emma-matratze.de Google Ads spend

Evaluate emma-matratze.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emma-matratze.de devices

Review emma-matratze.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emma-matratze.de top markets

Explore emma-matratze.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emma-matratze.de country & global rank

Assess the ranking of emma-matratze.de among other retailers within its primary country and worldwide.

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