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May 2026
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Home/Insights/Retailers/emma-matratze.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4.1M
Revenue
May 26
1.1M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$400-500
AOV
May 26
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This website, emma-matratze.de, offers a wide variety of mattresses for online purchase. With a focus on promoting quality sleep, they provide an extensive range of mattress types and sizes to choose from. The website ensures a convenient and accessible shopping experience, catering to individuals seeking a comfortable sleep solution.

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emma-matratze.de Annual Revenue and Growth

emma-matratze.de's annual sales on its online store amounted to $44M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$44M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
emma-matratze.de revenue by year

emma-matratze.de's monthly revenueOVER TIME
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Over the past three months, emma-matratze.de revenue has experienced decline of 11%, compared to the preceding three months.

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emma-matratze.de revenue decline for last six months
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OVERVIEW
In May 2026, emma-matratze.de generated $4,135,872 in online sales with a conversion rate of 0.50-1.00%, significantly above the industry median revenue of $141,907 and aligning with the broader home and garden sector's low conversion metrics, where the highest recorded is 2.03%. The average order value (AOV) ranged from $425-450, compared to a high of $1,203 in the industry, while sessions reached 1,091,907, far exceeding the median of 33,650 but trailing behind industry leader ikea.com’s 220,716,222 sessions. Overall, the store displays solid performance metrics in a competitive market.
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emma-matratze.de competitors

In May 2026, emma-matratze.de significantly outperformed its competitors, generating $4,135,872 in revenue from 9,518 transactions across 1,091,907 sessions, achieving a conversion rate of 0.50-1.00%. In contrast, swisssense.de reported only $904,327 in revenue with a mere 1,075 transactions and a low conversion rate of 0.00-0.50%. ravensberger-matratzen.de had $372,544 in revenue from 848 transactions, matching emma's average order value (AOV) of $425-450 but with a similar conversion rate. boxspring-welt.de lag further behind, earning just $121,944 from 140 transactions. Meanwhile, jona-sleep.com had the highest conversion rate at 1.50-2.00%, but with minimal revenue of $15,515. Lastly, betten.de brought in $539,284, yet it still fell short compared to emma's metrics. Overall, emma-matratze.de dominated the market, showcasing its strong customer appeal and effective sales strategy.

swisssense.de screenshot
#1 swisssense.de
904.3K
Revenue
319.4K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
ravensberger-matratzen.de screenshot
#2 ravensberger-matratzen.de
372.5K
Revenue
86.3K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
121.9K
Revenue
31.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
jona-sleep.com screenshot
#4 jona-sleep.com
15.5K
Revenue
3.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
betten.de screenshot
#5 betten.de
539.3K
Revenue
169.2K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
emma-matratze.de vs top market performers
emma-matratze.de
top retailers
conversion rate vs average order value for emma-matratze.de and its competitors
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Revenue share by device at emma-matratze.de

In May large majority of sales on emma-matratze.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on emma-matratze.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emma-matratze.de channels

Identify top traffic channels that drive growth for emma-matratze.deand discover how performance of traffic channels has changed over time.

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emma-matratze.de Google Ads spend

Evaluate emma-matratze.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emma-matratze.de devices

Review emma-matratze.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emma-matratze.de top markets

Explore emma-matratze.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emma-matratze.de country & global rank

Assess the ranking of emma-matratze.de among other retailers within its primary country and worldwide.

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