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Oct 2025
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Home/Insights/Retailers/emma-matratze.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.8M
Revenue
Oct 25
1M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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This website, emma-matratze.de, offers a wide variety of mattresses for online purchase. With a focus on promoting quality sleep, they provide an extensive range of mattress types and sizes to choose from. The website ensures a convenient and accessible shopping experience, catering to individuals seeking a comfortable sleep solution.

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emma-matratze.de Annual Revenue and Growth

emma-matratze.de's annual sales on its online store amounted to $50.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$50.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emma-matratze.de revenue by year

emma-matratze.de's monthly revenueOVER TIME
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Over the past three months, emma-matratze.de revenue has experienced growth of 22%, compared to the preceding three months.

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emma-matratze.de revenue growth for last six months
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OVERVIEW
In October 2025, emma-matratze.de generated $3,794,155 in online sales, significantly exceeding the home and garden industry median of $150,687, while the largest competitor, ikea.com, achieved $725,591,313. The site maintained a conversion rate between 0.50-1.00%, slightly below the industry high of 2.13%, and reported an average order value (AOV) between $425-450, notably lower than the top AOV of $1,221. With 1,014,737 sessions, emma-matratze.de far outperformed the median of 35,438 sessions in the sector, highlighting its strong presence in the competitive furniture market.
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emma-matratze.de competitors

When comparing emma-matratze.de to its competitors in October 2025, we see that Emma Matratze outperforms most of them in terms of revenue and transactions. With a revenue of 3,794,155 and 8,565 transactions, Emma Matratze surpasses swisssense.de, ravensberger-matratzen.de, boxspring-welt.de, and jona-sleep.com. However, Emma Matratze falls behind betten.de in revenue, as betten.de has a revenue of 1,373,185. In terms of sessions, Emma Matratze also leads with 1,014,737 sessions. The Average Order Value (AOV) of Emma Matratze ranges between 425-450, which is competitive with most of its competitors. When it comes to conversion rate, Emma Matratze sits in the middle of the pack with a rate of 0.50-1.00. Overall, Emma Matratze stands out as a strong performer in the mattress industry based on these metrics.

swisssense.de screenshot
#1 swisssense.de
552.1K
Revenue
165K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
ravensberger-matratzen.de screenshot
#2 ravensberger-matratzen.de
338.5K
Revenue
67.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
126.2K
Revenue
37.6K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
jona-sleep.com screenshot
#4 jona-sleep.com
42.2K
Revenue
11.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
betten.de screenshot
#5 betten.de
1.4M
Revenue
222.2K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
emma-matratze.de vs top market performers
emma-matratze.de
top retailers
conversion rate vs average order value for emma-matratze.de and its competitors
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Revenue share by device at emma-matratze.de

In October large majority of sales on emma-matratze.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on emma-matratze.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emma-matratze.de channels

Identify top traffic channels that drive growth for emma-matratze.deand discover how performance of traffic channels has changed over time.

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emma-matratze.de Google Ads spend

Evaluate emma-matratze.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emma-matratze.de devices

Review emma-matratze.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emma-matratze.de top markets

Explore emma-matratze.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emma-matratze.de country & global rank

Assess the ranking of emma-matratze.de among other retailers within its primary country and worldwide.

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