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Nov 2025
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Home/Insights/Retailers/emma-matratze.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.9M
Revenue
Nov 25
1.6M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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This website, emma-matratze.de, offers a wide variety of mattresses for online purchase. With a focus on promoting quality sleep, they provide an extensive range of mattress types and sizes to choose from. The website ensures a convenient and accessible shopping experience, catering to individuals seeking a comfortable sleep solution.

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emma-matratze.de Annual Revenue and Growth

emma-matratze.de's annual sales on its online store amounted to $50.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$50.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
emma-matratze.de revenue by year

emma-matratze.de's monthly revenueOVER TIME
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Over the past three months, emma-matratze.de revenue has experienced growth of 53%, compared to the preceding three months.

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emma-matratze.de revenue growth for last six months
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OVERVIEW
In November 2025, emma-matratze.de generated $5,909,399 in online sales, significantly exceeding the FURNITURE median of $161,311, yet still trailing behind industry leader ikea.com's $813,186,649. With a conversion rate between 0.50-1.00%, it falls short of the high benchmark of 2.15%, while its average order value (AOV) ranged from $425-450, well below the top AOV of $1,216. The site attracted 1,585,425 sessions, dwarfed by ikea.com’s 239,654,083, but surpassing the median of 35,904 sessions in its category, reflecting strong interest in its offerings within the competitive furniture market.
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emma-matratze.de competitors

In November 2025, emma-matratze.de outperformed its competitors in terms of revenue, with a total of 5,909,399 compared to swisssense.de (610,162), ravensberger-matratzen.de (302,937), boxspring-welt.de (111,592), jona-sleep.com (57,600), and betten.de (1,617,022). The number of transactions on emma-matratze.de (13,566) was also significantly higher than most competitors, except for betten.de with 1,506 transactions. In terms of sessions, emma-matratze.de had the highest with 1,585,425, followed by swisssense.de (182,980) and betten.de (254,628). The average order value (AOV) for emma-matratze.de fell within the range of 425-450, which was lower compared to swisssense.de (850-875), boxspring-welt.de (1025-1050), and betten.de (1050-1075). However, emma-matratze.de had a competitive conversion rate of 0.50-1.00, similar to betten.de, while ravensberger-matratzen.de and jona-sleep.com had higher conversion rates of 1.00-1.50.

swisssense.de screenshot
#1 swisssense.de
610.2K
Revenue
183K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
ravensberger-matratzen.de screenshot
#2 ravensberger-matratzen.de
302.9K
Revenue
67.9K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
111.6K
Revenue
35.6K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
jona-sleep.com screenshot
#4 jona-sleep.com
57.6K
Revenue
16.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
betten.de screenshot
#5 betten.de
1.6M
Revenue
254.6K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
emma-matratze.de vs top market performers
emma-matratze.de
top retailers
conversion rate vs average order value for emma-matratze.de and its competitors
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Revenue share by device at emma-matratze.de

In November large majority of sales on emma-matratze.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on emma-matratze.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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emma-matratze.de channels

Identify top traffic channels that drive growth for emma-matratze.deand discover how performance of traffic channels has changed over time.

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emma-matratze.de Google Ads spend

Evaluate emma-matratze.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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emma-matratze.de devices

Review emma-matratze.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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emma-matratze.de top markets

Explore emma-matratze.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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emma-matratze.de country & global rank

Assess the ranking of emma-matratze.de among other retailers within its primary country and worldwide.

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