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Nov 2025
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Home/Insights/Retailers/eileenfisher.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.7M
Revenue
Nov 25
923.2K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Eileenfisher.com is a website that sells clothing and accessories for women. Their products range from comfortable and stylish dresses, pants, and tops to shoes, scarves, and jewelry. The site also offers information about the brand, its mission, and sustainability efforts, allowing customers to make informed purchases.

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eileenfisher.com Annual Revenue and Growth

eileenfisher.com's annual sales on its online store amounted to $75.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$75.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
eileenfisher.com revenue by year

eileenfisher.com's monthly revenueOVER TIME
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Over the past three months, eileenfisher.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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eileenfisher.com revenue decline for last six months
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OVERVIEW
In November 2025, eileenfisher.com achieved $5,692,493 in online sales, significantly exceeding the e-commerce industry median of $101,517, though still behind the largest competitor, qvc.com, at $175,248,381. The website's conversion rate ranged between 2.00-2.50%, below the high of 4.05%, while its average order value (AOV) was $275-300, also shy of the industry high of $337. With 923,229 sessions, eileenfisher.com outperformed the median of 41,915 sessions but lagged far behind boots.com's impressive 43,745,699 sessions, illustrating its strong presence in the competitive e-commerce landscape.
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eileenfisher.com competitors

In November 2025, Eileen Fisher's website, eileenfisher.com, had a revenue of $5,692,493 from 20,663 transactions and 923,229 sessions, with an average order value (AOV) of $275-300 and a conversion rate of 2.00-2.50%. In comparison, Garnet Hill had higher revenue of $13,398,581 but slightly lower conversion rates of 1.50-2.00%, while Dressbarn had much lower revenue of $68,210 with a wide range of AOV of $100-125 and low conversion rates of 0.00-0.50%. Rawganique had lower revenue of $232,749 but a similar conversion rate to Eileen Fisher at 2.00-2.50%. Coyuchi had revenue of $3,142,059 with a higher AOV of $350-375 and a conversion rate of 2.50-3.00%. Frank and Eileen had revenue of $818,217 with a similar AOV to Eileen Fisher at $325-350 but lower conversion rates of 0.50-1.00%. Overall, Eileen Fisher's website performs competitively with its industry counterparts in terms of revenue, transactions, sessions, and conversion rates.

garnethill.com screenshot
#1 garnethill.com
13.4M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
dressbarn.com screenshot
#2 dressbarn.com
68.2K
Revenue
116.4K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
rawganique.com screenshot
#3 rawganique.com
232.7K
Revenue
94.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
coyuchi.com screenshot
#4 coyuchi.com
3.1M
Revenue
343.7K
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
frankandeileen.com screenshot
#5 frankandeileen.com
818.2K
Revenue
322.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
eileenfisher.com vs top market performers
eileenfisher.com
top retailers
conversion rate vs average order value for eileenfisher.com and its competitors
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Revenue share by device at eileenfisher.com

In November large majority of sales on eileenfisher.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on eileenfisher.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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eileenfisher.com channels

Identify top traffic channels that drive growth for eileenfisher.comand discover how performance of traffic channels has changed over time.

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eileenfisher.com Google Ads spend

Evaluate eileenfisher.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eileenfisher.com devices

Review eileenfisher.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eileenfisher.com top markets

Explore eileenfisher.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eileenfisher.com country & global rank

Assess the ranking of eileenfisher.com among other retailers within its primary country and worldwide.

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