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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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321.7K
Revenue
May 26
40.9K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$175-200
AOV
May 26
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edna.de Annual Revenue and Growth

edna.de's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
edna.de revenue by year

edna.de's monthly revenueOVER TIME
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Over the past three months, edna.de revenue has experienced decline of 2%, compared to the preceding three months.

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edna.de revenue decline for last six months
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OVERVIEW
In May 2026, edna.de, a player in the FOOD AND DRINK sector, achieved $321,671 in online sales, significantly exceeding the median of $39,829, though still trailing the leading kroger.com at $401,561,521. The site's conversion rate ranged from 3.50% to 4.00%, notably above the low of 1.58% and below the high of 5.98% in the industry. With an average order value (AOV) of $175-$200, edna.de's AOV surpassed the low benchmark of $50 but was slightly below the high of $186. The store recorded 40,893 sessions, well above the median of 13,181 yet close to kroger.com's staggering 41,139,307 sessions.
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edna.de competitors

In May 2026, edna.de generated $321,671 in revenue with 1,630 transactions and a conversion rate of 3.50-4.00%. In contrast, hobbybaecker.de earned $125,187 from 1,179 transactions, reflecting a lower conversion rate of 2.00-2.50%. Similarly, sweets-online.com reported $103,287 in revenue with 1,128 transactions and a conversion rate matching hobbybaecker.de's performance. Leading the pack, eismann.de achieved an impressive $540,725 in revenue, supported by 6,271 transactions but with a conversion rate of 2.50-3.00%. While edna.de boasts the highest average order value (AOV) at $175-200, its competitors struggle with lower AOVs, ranging from $75-125. Overall, edna.de demonstrates robust performance, especially in conversion efficiency and AOV, distinguishing itself in a competitive landscape.

hobbybaecker.de screenshot
#1 hobbybaecker.de
125.2K
Revenue
50.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sweets-online.com screenshot
#2 sweets-online.com
103.3K
Revenue
46.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
eismann.de screenshot
#3 eismann.de
540.7K
Revenue
234.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
edna.de vs top market performers
edna.de
top retailers
conversion rate vs average order value for edna.de and its competitors
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Revenue share by device at edna.de

In May large majority of sales on edna.de, 91% was finalized on desktop devices, with 9.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on edna.de, 91% was finalized on desktop devices, with 9.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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edna.de channels

Identify top traffic channels that drive growth for edna.deand discover how performance of traffic channels has changed over time.

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edna.de Google Ads spend

Evaluate edna.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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edna.de devices

Review edna.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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edna.de top markets

Explore edna.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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edna.de country & global rank

Assess the ranking of edna.de among other retailers within its primary country and worldwide.

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