GRIPS CUSTOMERS & RESEARCH PARTNERS
edna.de Annual Revenue and Growth
edna.de's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
edna.de's monthly revenueOVER TIME
Over the past three months, edna.de revenue has experienced growth of 18%, compared to the preceding three months.
edna.de competitors
In January 2026, edna.de outperformed its competitors in terms of revenue with $308,360. Its closest competitor, hobbybaecker.de, generated $107,131, while sweets-online.com earned $123,756, and eismann.de recorded $1,125,117 in revenue. edna.de also had a higher number of transactions with 1,597, compared to hobbybaecker.de (1,226), sweets-online.com (1,313), and eismann.de (12,930). The website had 59,451 sessions, falling slightly behind eismann.de's 293,384 sessions. However, edna.de had a better Average Order Value (AOV) range of $175-200 compared to hobbybaecker.de and sweets-online.com at $75-100. In terms of conversion rate, edna.de's range of 2.50-3.00% was higher than hobbybaecker.de and sweets-online.com at 2.00-2.50% but lower than eismann.de's impressive 4.00-4.50%. Overall, edna.de showed strong performance compared to its competitors in January 2026.
Revenue share by device at edna.de
In January large majority of sales on edna.de, 91% was finalized on desktop devices, with 9.3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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edna.de channels
Identify top traffic channels that drive growth for edna.deand discover how performance of traffic channels has changed over time.
edna.de Google Ads spend
Evaluate edna.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
edna.de devices
Review edna.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
