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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

edna.de

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486K

Revenue

Jul 26

50.4K

Sessions

Jul 26

4.0-4.5%

Conv. rate

Jul 26

$225-250

AOV

Jul 26

Main country of store: GERMANY
Website category: FOOD AND DRINK

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edna.de Annual Revenue and Growth

edna.de's annual sales on its online store amounted to $4.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$4.1M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

edna.de's monthly revenueOVER TIME
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Over the past three months, edna.de revenue has experienced growth of 60%, compared to the preceding three months.

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edna.de revenue growth for last six months

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OVERVIEW

edna.de outperforms a typical store in the groceries category across several metrics. For July 2026, edna.de's revenue for online sales reached $486,000, significantly higher than the approximately $35,900 typical for its category. Its conversion rate stands at 4.00-4.50%, well within the typical range of 1.36% to 5.3%. Additionally, the average order value (AOV) of $225-250 also surpasses the typical range of $51 to $186. Finally, edna.de recorded 50,400 sessions, far exceeding the typical store's 13,000 monthly sessions.

edna.de competitors

In July 2026, eismann.de generated $457,000 in revenue from 4,670 transactions across 180,000 sessions, leading in transaction volume but trailing edna.de by $29,000 in revenue. edna.de achieved $486,000 in revenue with 2,141 transactions and 50,400 sessions, ranking 2nd in transactions but outperforming eismann.de in revenue. hobbybaecker.de and sweets-online.com lag significantly, with revenues of $74,400 and $97,500, respectively. Both competitors had lower transaction volumes and conversion rates, with hobbybaecker.de at 2.00-2.50% and sweets-online.com also at 2.00-2.50%. edna.de's average order value (AOV) ranges from $225-250, indicating a premium offering compared to its competitors, who range from $75-125.

#1 hobbybaecker.de

74.4K

Revenue

31K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 sweets-online.com

97.5K

Revenue

54.1K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 eismann.de

456.7K

Revenue

180.1K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

edna.de vs top market performers

edna.de

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edna.de channels

Identify top traffic channels that drive growth for edna.deand discover how performance of traffic channels has changed over time.

edna.de Google Ads spend

Evaluate edna.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

edna.de devices

Review edna.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

edna.de top markets

Explore edna.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.