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Oct 2025
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Home/Insights/Retailers/divainparfums.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.2K
Revenue
Oct 25
2.1K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Divainparfums.de is an online retailer offering a selection of perfumes. Their range includes various popular, luxury, and designer fragrances for both men and women. The website allows customers to browse and purchase a diverse collection of perfumes from different brands, delivering them conveniently to their doorstep.

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divainparfums.de Annual Revenue and Growth

divainparfums.de's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
divainparfums.de revenue by year

divainparfums.de's monthly revenueOVER TIME
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Over the past three months, divainparfums.de revenue has experienced decline of 70%, compared to the preceding three months.

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divainparfums.de revenue decline for last six months
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OVERVIEW
In October 2025, divainparfums.de generated $5,186 in online sales, significantly below the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 3.00-3.50%, which is competitive yet short of the high benchmark of 4.65%. The average order value (AOV) ranged from $75 to $100, also below the category's high of $202, while sessions totaled 2,130, starkly contrasted by the median of 18,156 in the industry, indicating room for improvement in traffic and revenue generation compared to major players like themancompany.com and sephora.com.
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divainparfums.de competitors

In October 2025, divainparfums.de lagged behind its competitors in terms of revenue, transactions, and sessions. While divainparfums.de generated a revenue of 5,186 euros from 66 transactions and 2,130 sessions, larise.com led the pack with 111,239 euros in revenue from 2,294 transactions and 44,247 sessions. parfumproben-online.de also outperformed divainparfums.de with 71,806 euros in revenue from 1,267 transactions and 63,283 sessions. In terms of Average Order Value (AOV), divainparfums.de's range of 75-100 euros was on par with rockabilly-rules.com but lower than topvintage.de's AOV range of 150-175 euros. However, divainparfums.de had a higher conversion rate of 3.00-3.50% compared to topvintage.de, which had a conversion rate of 1.00-1.50%. Despite these disparities, divainparfums.de has potential for growth and improvement in the competitive market.

larise.com screenshot
#1 larise.com
111.2K
Revenue
44.2K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
parfumproben-online.de screenshot
#2 parfumproben-online.de
71.8K
Revenue
63.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
topvintage.de screenshot
#3 topvintage.de
213.7K
Revenue
134K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
rockabilly-rules.com screenshot
#4 rockabilly-rules.com
1.8K
Revenue
516.2
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
divainparfums.de vs top market performers
divainparfums.de
top retailers
conversion rate vs average order value for divainparfums.de and its competitors
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Revenue share by device at divainparfums.de

In October large majority of sales on divainparfums.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on divainparfums.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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divainparfums.de channels

Identify top traffic channels that drive growth for divainparfums.deand discover how performance of traffic channels has changed over time.

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divainparfums.de Google Ads spend

Evaluate divainparfums.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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divainparfums.de devices

Review divainparfums.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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divainparfums.de top markets

Explore divainparfums.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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divainparfums.de country & global rank

Assess the ranking of divainparfums.de among other retailers within its primary country and worldwide.

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