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Oct 2025
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Home/Insights/Retailers/directwatertanks.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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162.2K
Revenue
Oct 25
36.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$700-800
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Direct Water Tanks is a UK-based ecommerce website specializing in the sale of a wide range of water storage tanks. Their product offerings encompass diverse container types, including bunded tanks, underground tanks, rainwater harvesting systems, and various accessories. They cater to both domestic and commercial customers, providing efficient water storage solutions.

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directwatertanks.co.uk Annual Revenue and Growth

directwatertanks.co.uk's annual sales on its online store amounted to $2.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
directwatertanks.co.uk revenue by year

directwatertanks.co.uk's monthly revenueOVER TIME
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Over the past three months, directwatertanks.co.uk revenue has experienced growth of 7.4%, compared to the preceding three months.

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directwatertanks.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, directwatertanks.co.uk generated $162,210 in online sales, matching the median revenue for the heavy industry sector, while its conversion rate ranged between 0.50-1.00%, below the high benchmark of 3.23%. With an average order value (AOV) of $775-800, it exceeded the low AOV of $156 but fell short of the high benchmark of $757. The site recorded 36,407 sessions, significantly higher than the median of 21,093 in its industry, yet still dwarfed by vortexoptics.com's impressive 878,424 sessions, indicating strong traffic but room for growth in sales conversion.
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directwatertanks.co.uk competitors

In October 2025, directwatertanks.co.uk reported a revenue of £162,210 with 208 transactions and 36,407 sessions, resulting in an average order value (AOV) of £775-800 and a conversion rate of 0.50-1.00%. In comparison, Kingfisher Direct had a higher revenue of £193,213 with 604 transactions and 27,129 sessions, boasting an AOV of £300-325 and a conversion rate of 2.00-2.50%. freeflush.co.uk outperformed both with a revenue of £222,026, 867 transactions, 19,791 sessions, an AOV of £250-275, and a conversion rate of 4.00-4.50%. Trafalgar Cleaning Equipment fell behind with a revenue of £68,312, 159 transactions, 9,625 sessions, an AOV of £425-450, and a conversion rate of 1.50-2.00%. Overall, while directwatertanks.co.uk had solid metrics, its competitors surpassed it in terms of revenue, transactions, sessions, AOV, and conversion rate in October 2025.

kingfisherdirect.co.uk screenshot
#1 kingfisherdirect.co.uk
193.2K
Revenue
27.1K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
freeflush.co.uk screenshot
#2 freeflush.co.uk
222K
Revenue
19.8K
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
trafalgarcleaningequipment.co.uk screenshot
#3 trafalgarcleaningequipment.co.uk
68.3K
Revenue
9.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
directwatertanks.co.uk vs top market performers
directwatertanks.co.uk
top retailers
conversion rate vs average order value for directwatertanks.co.uk and its competitors
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Revenue share by device at directwatertanks.co.uk

In October large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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directwatertanks.co.uk channels

Identify top traffic channels that drive growth for directwatertanks.co.ukand discover how performance of traffic channels has changed over time.

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directwatertanks.co.uk Google Ads spend

Evaluate directwatertanks.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directwatertanks.co.uk devices

Review directwatertanks.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directwatertanks.co.uk top markets

Explore directwatertanks.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directwatertanks.co.uk country & global rank

Assess the ranking of directwatertanks.co.uk among other retailers within its primary country and worldwide.

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