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May 2026
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Home/Insights/Retailers/directwatertanks.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for directwatertanks.co.ukdirectwatertanks.co.uk

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184.8K
Revenue
May 26
36.5K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$700-800
AOV
May 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Direct Water Tanks is a UK-based ecommerce website specializing in the sale of a wide range of water storage tanks. Their product offerings encompass diverse container types, including bunded tanks, underground tanks, rainwater harvesting systems, and various accessories. They cater to both domestic and commercial customers, providing efficient water storage solutions.

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directwatertanks.co.uk Annual Revenue and Growth

directwatertanks.co.uk's annual sales on its online store amounted to $2.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
directwatertanks.co.uk revenue by year

directwatertanks.co.uk's monthly revenueOVER TIME
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Over the past three months, directwatertanks.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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directwatertanks.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, directwatertanks.co.uk achieved an online sales revenue of $184,827, surpassing the industry median of $159,395, with a conversion rate ranging from 0.50-1.00%, below the high benchmark of 2.91%. Their average order value (AOV) was $700-725, slightly under the high AOV of $780 in the heavy industry sector. The site recorded 36,494 sessions, significantly higher than the median of 21,028, though far behind the leading site, vortexoptics.com, which had 848,324 sessions, highlighting opportunities for growth in traffic and conversion effectiveness within the competitive landscape.
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directwatertanks.co.uk competitors

In May 2026, directwatertanks.co.uk generated a revenue of $184,827 from 260 transactions across 36,494 sessions, with an average order value (AOV) between $700-725 and a conversion rate of 0.50-1.00%. In comparison, kingfisherdirect.co.uk led with $226,882 in revenue, achieving 702 transactions at a lower AOV of $300-325 but a better conversion rate of 1.50-2.00%. freeflush.co.uk outperformed all competitors, earning $229,427 from 1,056 transactions, with an AOV of $200-225 and a high conversion rate of 3.00-3.50%. trafalgarcleaningequipment.co.uk had the lowest performance, generating $78,228 with 188 transactions, a higher AOV of $400-425, and a similar conversion rate of 1.50-2.00%. Overall, while directwatertanks.co.uk has a higher AOV, it lags behind competitors in both revenue and conversion rates.

kingfisherdirect.co.uk screenshot
#1 kingfisherdirect.co.uk
226.9K
Revenue
35.9K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
freeflush.co.uk screenshot
#2 freeflush.co.uk
229.4K
Revenue
30.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
trafalgarcleaningequipment.co.uk screenshot
#3 trafalgarcleaningequipment.co.uk
78.2K
Revenue
10.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
directwatertanks.co.uk vs top market performers
directwatertanks.co.uk
top retailers
conversion rate vs average order value for directwatertanks.co.uk and its competitors
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Revenue share by device at directwatertanks.co.uk

In May large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In May large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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directwatertanks.co.uk channels

Identify top traffic channels that drive growth for directwatertanks.co.ukand discover how performance of traffic channels has changed over time.

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directwatertanks.co.uk Google Ads spend

Evaluate directwatertanks.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directwatertanks.co.uk devices

Review directwatertanks.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directwatertanks.co.uk top markets

Explore directwatertanks.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directwatertanks.co.uk country & global rank

Assess the ranking of directwatertanks.co.uk among other retailers within its primary country and worldwide.

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