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Sep 2025
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Home/Insights/Retailers/directwatertanks.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for directwatertanks.co.ukdirectwatertanks.co.uk

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218.6K
Revenue
Sep 25
46.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Direct Water Tanks is a UK-based ecommerce website specializing in the sale of a wide range of water storage tanks. Their product offerings encompass diverse container types, including bunded tanks, underground tanks, rainwater harvesting systems, and various accessories. They cater to both domestic and commercial customers, providing efficient water storage solutions.

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directwatertanks.co.uk Annual Revenue and Growth

directwatertanks.co.uk's annual sales on its online store amounted to $2.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
directwatertanks.co.uk revenue by year

directwatertanks.co.uk's monthly revenueOVER TIME
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Over the past three months, directwatertanks.co.uk revenue has experienced growth of 27%, compared to the preceding three months.

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directwatertanks.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, directwatertanks.co.uk generated $218,575 in online sales, outperforming the heavy industry median of $167,066, but falling short of the category leader, surplex.com, at $7,562,756. Its conversion rate ranged from 0.50% to 1.00%, lower than the high benchmark of 3.22% and above the low of 0.81%. The average order value (AOV) was $700-725, slightly below the high of $744 and above the low of $159. With 46,449 sessions, the site significantly surpassed the industry median of 24,010 but was still far from vortexoptics.com's impressive 785,912 sessions.
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directwatertanks.co.uk competitors

In September 2025, directwatertanks.co.uk outperformed its competitors in terms of revenue, with a total of £218,575. The website also had a higher number of transactions at 306 and sessions at 46,449. While directwatertanks.co.uk had a lower conversion rate range of 0.50-1.00%, its average order value (AOV) was between £700-£725. In comparison, Kingfisher Direct had a revenue of £134,262 with 411 transactions and 20,218 sessions, boasting a higher conversion rate of 2.00-2.50% but a lower AOV of £325-£350. freeflush.co.uk generated £142,697 in revenue from 555 transactions and 15,719 sessions, with the highest conversion rate of 3.50-4.00% and an AOV of £250-£275. Trafalgar Cleaning Equipment trailed behind with £59,628 in revenue, 132 transactions, and 7,163 sessions, a conversion rate of 1.50-2.00%, and an AOV of £450-£475.

kingfisherdirect.co.uk screenshot
#1 kingfisherdirect.co.uk
134.3K
Revenue
20.2K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
freeflush.co.uk screenshot
#2 freeflush.co.uk
142.7K
Revenue
15.7K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
trafalgarcleaningequipment.co.uk screenshot
#3 trafalgarcleaningequipment.co.uk
59.6K
Revenue
7.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
directwatertanks.co.uk vs top market performers
directwatertanks.co.uk
top retailers
conversion rate vs average order value for directwatertanks.co.uk and its competitors
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Revenue share by device at directwatertanks.co.uk

In September large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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directwatertanks.co.uk channels

Identify top traffic channels that drive growth for directwatertanks.co.ukand discover how performance of traffic channels has changed over time.

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directwatertanks.co.uk Google Ads spend

Evaluate directwatertanks.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directwatertanks.co.uk devices

Review directwatertanks.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directwatertanks.co.uk top markets

Explore directwatertanks.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directwatertanks.co.uk country & global rank

Assess the ranking of directwatertanks.co.uk among other retailers within its primary country and worldwide.

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