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Jan 2026
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Home/Insights/Retailers/directwatertanks.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for directwatertanks.co.ukdirectwatertanks.co.uk

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235.5K
Revenue
Jan 26
45.6K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$800-900
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Direct Water Tanks is a UK-based ecommerce website specializing in the sale of a wide range of water storage tanks. Their product offerings encompass diverse container types, including bunded tanks, underground tanks, rainwater harvesting systems, and various accessories. They cater to both domestic and commercial customers, providing efficient water storage solutions.

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directwatertanks.co.uk Annual Revenue and Growth

directwatertanks.co.uk's annual sales on its online store amounted to $2.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
directwatertanks.co.uk revenue by year

directwatertanks.co.uk's monthly revenueOVER TIME
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Over the past three months, directwatertanks.co.uk revenue has experienced decline of 3%, compared to the preceding three months.

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directwatertanks.co.uk revenue decline for last six months
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OVERVIEW
In January 2026, directwatertanks.co.uk achieved $235,474 in online sales, significantly outperforming the heavy industry median of $117,847, though far behind surplex.com’s $7,530,119. The site’s conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.23% and above the low of 0.75%. With an average order value (AOV) between $850-875, it exceeded the industry low of $164 and was also higher than the median AOV of $765. The site recorded 45,603 sessions, well above the median of 21,595, but substantially lower than vortexoptics.com’s impressive 1,017,667 sessions.
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directwatertanks.co.uk competitors

In January 2026, directwatertanks.co.uk reported a revenue of $235,474 with 272 transactions and 45,603 sessions, resulting in an average order value (AOV) range of $850-$875 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, kingfisherdirect.co.uk leads in revenue with $340,210, 1,012 transactions, and 53,364 sessions, with an AOV of $325-$350 and a conversion rate of 1.50-2.00%. On the other hand, freeflush.co.uk generated $173,649 in revenue from 709 transactions and 17,904 sessions, with an AOV of $225-$250 and a high conversion rate of 3.50-4.00%. trafalgarcleaningequipment.co.uk lagged behind with $45,726 in revenue, 105 transactions, and 10,249 sessions, an AOV of $425-$450, and a conversion rate of 1.00-1.50%. Overall, directwatertanks.co.uk falls in the middle in terms of revenue, transactions, sessions, AOV, and conversion rate among its competitors.

kingfisherdirect.co.uk screenshot
#1 kingfisherdirect.co.uk
340.2K
Revenue
53.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
freeflush.co.uk screenshot
#2 freeflush.co.uk
173.6K
Revenue
17.9K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
trafalgarcleaningequipment.co.uk screenshot
#3 trafalgarcleaningequipment.co.uk
45.7K
Revenue
10.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
directwatertanks.co.uk vs top market performers
directwatertanks.co.uk
top retailers
conversion rate vs average order value for directwatertanks.co.uk and its competitors
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Revenue share by device at directwatertanks.co.uk

In January large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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directwatertanks.co.uk channels

Identify top traffic channels that drive growth for directwatertanks.co.ukand discover how performance of traffic channels has changed over time.

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directwatertanks.co.uk Google Ads spend

Evaluate directwatertanks.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directwatertanks.co.uk devices

Review directwatertanks.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directwatertanks.co.uk top markets

Explore directwatertanks.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directwatertanks.co.uk country & global rank

Assess the ranking of directwatertanks.co.uk among other retailers within its primary country and worldwide.

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