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Dec 2025
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Home/Insights/Retailers/directwatertanks.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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188.3K
Revenue
Dec 25
38.5K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Direct Water Tanks is a UK-based ecommerce website specializing in the sale of a wide range of water storage tanks. Their product offerings encompass diverse container types, including bunded tanks, underground tanks, rainwater harvesting systems, and various accessories. They cater to both domestic and commercial customers, providing efficient water storage solutions.

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directwatertanks.co.uk Annual Revenue and Growth

directwatertanks.co.uk's annual sales on its online store amounted to $2.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
directwatertanks.co.uk revenue by year

directwatertanks.co.uk's monthly revenueOVER TIME
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Over the past three months, directwatertanks.co.uk revenue has experienced decline of 22%, compared to the preceding three months.

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directwatertanks.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, directwatertanks.co.uk generated $188,348 in online sales, outperforming the heavy industry median of $156,295, with a conversion rate of 0.50-1.00%, which is below the high of 3.26% in the sector; the average order value (AOV) ranged from $775-800, exceeding the median of $739, and the site attracted 38,457 sessions, surpassing the median of 22,371 but falling significantly short of the leader's 894,902 sessions.
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directwatertanks.co.uk competitors

In December 2025, directwatertanks.co.uk generated a revenue of $188,348 with 243 transactions and 38,457 sessions, resulting in an Average Order Value (AOV) ranging from $775 to $800 and a conversion rate between 0.50% and 1.00%. In comparison, Kingfisher Direct (kingfisherdirect.co.uk) outperformed directwatertanks.co.uk with a revenue of $278,054, 928 transactions, and 46,333 sessions. Their AOV was between $275 and $300, and their conversion rate ranged from 1.50% to 2.00%. Freeflush (freeflush.co.uk) also had higher revenue of $196,516 with 827 transactions and 21,335 sessions. Their AOV was $225-$250, and their conversion rate was between 3.50% and 4.00%. Trafalgar Cleaning Equipment (trafalgarcleaningequipment.co.uk) had lower revenue at $53,041 with 123 transactions and 11,376 sessions. Their AOV was $425-$450, and their conversion rate ranged from 1.00% to 1.50%.

kingfisherdirect.co.uk screenshot
#1 kingfisherdirect.co.uk
278.1K
Revenue
46.3K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
freeflush.co.uk screenshot
#2 freeflush.co.uk
196.5K
Revenue
21.3K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
trafalgarcleaningequipment.co.uk screenshot
#3 trafalgarcleaningequipment.co.uk
53K
Revenue
11.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
directwatertanks.co.uk vs top market performers
directwatertanks.co.uk
top retailers
conversion rate vs average order value for directwatertanks.co.uk and its competitors
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Revenue share by device at directwatertanks.co.uk

In December large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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directwatertanks.co.uk channels

Identify top traffic channels that drive growth for directwatertanks.co.ukand discover how performance of traffic channels has changed over time.

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directwatertanks.co.uk Google Ads spend

Evaluate directwatertanks.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directwatertanks.co.uk devices

Review directwatertanks.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directwatertanks.co.uk top markets

Explore directwatertanks.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directwatertanks.co.uk country & global rank

Assess the ranking of directwatertanks.co.uk among other retailers within its primary country and worldwide.

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