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Home/Insights/Retailers/directwatertanks.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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153.6K
Revenue
Jun 26
29.9K
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$600-700
AOV
Jun 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Direct Water Tanks is a UK-based ecommerce website specializing in the sale of a wide range of water storage tanks. Their product offerings encompass diverse container types, including bunded tanks, underground tanks, rainwater harvesting systems, and various accessories. They cater to both domestic and commercial customers, providing efficient water storage solutions.

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directwatertanks.co.uk Annual Revenue and Growth

directwatertanks.co.uk's annual sales on its online store amounted to $2.2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
directwatertanks.co.uk revenue by year

directwatertanks.co.uk's monthly revenueOVER TIME
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Over the past three months, directwatertanks.co.uk revenue has experienced decline of 29%, compared to the preceding three months.

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directwatertanks.co.uk revenue decline for last six months
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OVERVIEW
In June 2026, directwatertanks.co.uk reported online sales revenue of $153,594, surpassing the heavy industry median of $148,216, while achieving a conversion rate between 0.50-1.00%, notably lower than the sector's high of 3.09%. The average order value (AOV) ranged from $675-700, also below the industry's high of $761. With 29,894 sessions, the site exceeded the median of 23,998 but lagged significantly behind the leading competitor, vortexoptics.com, which attracted 737,958 sessions, indicating room for improvement in both traffic and conversion efficiency in the heavy industry landscape.
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directwatertanks.co.uk competitors

In June 2026, directwatertanks.co.uk generated $153,594 in revenue with 222 transactions from 29,894 sessions, yielding an average order value (AOV) between $675-700 and a conversion rate of 0.50-1.00%. In comparison, kingfisherdirect.co.uk outperformed it significantly with $235,080 in revenue, 727 transactions, and a conversion rate of 1.50-2.00%, despite having a lower AOV of $300-325. freeflush.co.uk also exceeded directwatertanks.co.uk, achieving $226,552 in revenue and 1,041 transactions, bolstered by a higher conversion rate of 3.00-3.50%. trafalgarcleaningequipment.co.uk lagged behind, generating $70,844 with only 168 transactions and a conversion rate of 1.50-2.00%. While directwatertanks.co.uk maintains a competitive AOV, its lower revenue and conversion rates highlight the challenges it faces against its more successful competitors.

kingfisherdirect.co.uk screenshot
#1 kingfisherdirect.co.uk
235.1K
Revenue
36.7K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
freeflush.co.uk screenshot
#2 freeflush.co.uk
226.6K
Revenue
30.9K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
trafalgarcleaningequipment.co.uk screenshot
#3 trafalgarcleaningequipment.co.uk
70.8K
Revenue
9.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
directwatertanks.co.uk vs top market performers
directwatertanks.co.uk
top retailers
conversion rate vs average order value for directwatertanks.co.uk and its competitors
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Revenue share by device at directwatertanks.co.uk

In June large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In June large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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directwatertanks.co.uk channels

Identify top traffic channels that drive growth for directwatertanks.co.ukand discover how performance of traffic channels has changed over time.

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directwatertanks.co.uk Google Ads spend

Evaluate directwatertanks.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directwatertanks.co.uk devices

Review directwatertanks.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directwatertanks.co.uk top markets

Explore directwatertanks.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directwatertanks.co.uk country & global rank

Assess the ranking of directwatertanks.co.uk among other retailers within its primary country and worldwide.

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