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Home/Insights/Retailers/directwatertanks.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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156.7K
Revenue
Nov 25
33.1K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Direct Water Tanks is a UK-based ecommerce website specializing in the sale of a wide range of water storage tanks. Their product offerings encompass diverse container types, including bunded tanks, underground tanks, rainwater harvesting systems, and various accessories. They cater to both domestic and commercial customers, providing efficient water storage solutions.

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directwatertanks.co.uk Annual Revenue and Growth

directwatertanks.co.uk's annual sales on its online store amounted to $2.3M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
directwatertanks.co.uk revenue by year

directwatertanks.co.uk's monthly revenueOVER TIME
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Over the past three months, directwatertanks.co.uk revenue has experienced decline of 12%, compared to the preceding three months.

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directwatertanks.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, directwatertanks.co.uk generated $156,744 in online sales, slightly surpassing the heavy industry median of $155,915. With a conversion rate of 0.50-1.00%, it remains below the high industry benchmark of 3.28% and above the low of 0.83%. The average order value (AOV) ranges from $775 to $800, notably higher than the low end of $154, while its sessions reached 33,113, exceeding the median of 19,166 but falling short of the industry leader, vortexoptics.com, which garnered 965,216 sessions, indicating a competitive yet growth-oriented market position.
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directwatertanks.co.uk competitors

In November 2025, directwatertanks.co.uk had a revenue of $156,744 with 201 transactions and 33,113 sessions, boasting an average order value (AOV) between $775-800 and a conversion rate of 0.50-1.00. In comparison, kingfisherdirect.co.uk had a higher revenue of $314,648 with 751 transactions and 31,824 sessions, showcasing a lower AOV of $400-425 but a higher conversion rate of 2.00-2.50. On the other hand, freeflush.co.uk had a revenue of $151,633 with 541 transactions and 14,977 sessions, a lower AOV of $275-300, but a significantly higher conversion rate of 3.50-4.00. Lastly, trafalgarcleaningequipment.co.uk had a revenue of $71,952 with 174 transactions and 10,768 sessions, similar AOV to kingfisherdirect.co.uk, and a conversion rate of 1.50-2.00. Overall, directwatertanks.co.uk falls within the competitive range but could potentially improve its conversion rate to match its competitors.

kingfisherdirect.co.uk screenshot
#1 kingfisherdirect.co.uk
314.6K
Revenue
31.8K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
freeflush.co.uk screenshot
#2 freeflush.co.uk
151.6K
Revenue
15K
Sessions
3.5-4.0%
Conv. rate
$275-300
AOV
trafalgarcleaningequipment.co.uk screenshot
#3 trafalgarcleaningequipment.co.uk
72K
Revenue
10.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
directwatertanks.co.uk vs top market performers
directwatertanks.co.uk
top retailers
conversion rate vs average order value for directwatertanks.co.uk and its competitors
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Revenue share by device at directwatertanks.co.uk

In November large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on directwatertanks.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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directwatertanks.co.uk channels

Identify top traffic channels that drive growth for directwatertanks.co.ukand discover how performance of traffic channels has changed over time.

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directwatertanks.co.uk Google Ads spend

Evaluate directwatertanks.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directwatertanks.co.uk devices

Review directwatertanks.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directwatertanks.co.uk top markets

Explore directwatertanks.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directwatertanks.co.uk country & global rank

Assess the ranking of directwatertanks.co.uk among other retailers within its primary country and worldwide.

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