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Jul 2026
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Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for directcolors.comdirectcolors.com

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296.1K
Revenue
Jul 26
35.2K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

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directcolors.com Annual Revenue and Growth

directcolors.com's annual sales on its online store amounted to $5.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
directcolors.com revenue by year

directcolors.com's monthly revenueOVER TIME
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Over the past three months, directcolors.com revenue has experienced decline of 0.58%, compared to the preceding three months.

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directcolors.com revenue decline for last six months
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OVERVIEW
directcolors.com is positioned in the construction and maintenance category, achieving significant performance metrics for the month of July 2026. The site generated $296,000 in online sales, well above the $144,000 typical for a store in the construction and maintenance category. Its conversion rate ranged from 2.00-2.50%, which is within the typical range of 0.64% to 2.82%. Additionally, the average order value (AOV) was $325-350, comfortably within the category's typical range of $277 to $937. With 35,200 sessions, directcolors.com also outperformed the typical store in the construction and maintenance category, which sees around 22,900 sessions monthly.
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directcolors.com competitors

In July 2026, directcolors.com notably trails its competitors in average order value (AOV), with a range of $325-350, compared to the higher AOVs of both concretedecorstore.com and ghostshield.com, which are $500-525. However, directcolors.com excels overall, leading in revenue at $296,000, significantly outperforming ghostshield.com by $86,000. It also tops the transaction metrics with 872 transactions, far exceeding ghostshield.com by 466 transactions. In terms of site engagement, directcolors.com again takes the lead with 35,200 sessions, which is 3,400 more than ghostshield.com. In comparison, competitively, vseal.com records a revenue of $27,700, 80 transactions, and 4,200 sessions, showcasing its overall lower performance. Meanwhile, concretedecorstore.com, while trailing in revenue and transactions compared to directcolors.com, still manages to maintain a competitive conversion rate of 2.00-2.50%, equal to that of directcolors.com.

vseal.com screenshot
#1 vseal.com
27.7K
Revenue
4.2K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
190.8K
Revenue
15.9K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
ghostshield.com screenshot
#3 ghostshield.com
209.8K
Revenue
31.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
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Revenue share by device at directcolors.com

In July large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries directcolors.com operates in

directcolors.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

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directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

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