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Apr 2026
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Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for directcolors.comdirectcolors.com

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467.5K
Revenue
Apr 26
39.4K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$325-350
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

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directcolors.com Annual Revenue and Growth

directcolors.com's annual sales on its online store amounted to $5.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
directcolors.com revenue by year

directcolors.com's monthly revenueOVER TIME
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Over the past three months, directcolors.com revenue has experienced growth of 44%, compared to the preceding three months.

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directcolors.com revenue growth for last six months
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OVERVIEW
In April 2026, directcolors.com achieved impressive performance metrics in the heavy industry and engineering sector, generating online sales of $467,512, significantly surpassing the median of $134,312. The site enjoyed a robust conversion rate of 3.50-4.00%, well above the industry average of 2.73%. With an average order value (AOV) between $325-350, directcolors.com remains competitive, though below the high AOV benchmark of $927. The website attracted 39,368 sessions, notably higher than the industry median of 21,640, yet far from the leader grainger.com, which dominated with 10,858,185 sessions, highlighting directcolors.com's strong market presence.
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directcolors.com competitors

In April 2026, directcolors.com outperformed its competitors significantly, generating $467,512 in revenue from 1,385 transactions across 39,368 sessions. With an average order value (AOV) of $325-350 and a conversion rate of 3.50-4.00%, it established a robust presence in the market. In comparison, concretedecorstore.com generated $103,492 with 198 transactions, boasting the highest AOV of $500-525 but a lower conversion rate of 1.50-2.00%. ghostshield.com earned $161,650 from 289 transactions and had an AOV of $550-575, yet its conversion rate fell short at 0.50-1.00%. vseal.com lagged considerably with only $25,160 in revenue from 107 transactions, an AOV of $225-250, and a conversion rate of 1.50-2.00%. Overall, directcolors.com demonstrated superior efficiency and market traction compared to its rivals.

vseal.com screenshot
#1 vseal.com
25.2K
Revenue
5.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
103.5K
Revenue
11.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ghostshield.com screenshot
#3 ghostshield.com
161.6K
Revenue
34.5K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
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Revenue share by device at directcolors.com

In April large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

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directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

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