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Jan 2026
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Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for directcolors.comdirectcolors.com

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305K
Revenue
Jan 26
44.1K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$300-325
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

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directcolors.com Annual Revenue and Growth

directcolors.com's annual sales on its online store amounted to $5.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
directcolors.com revenue by year

directcolors.com's monthly revenueOVER TIME
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Over the past three months, directcolors.com revenue has experienced decline of 12%, compared to the preceding three months.

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directcolors.com revenue decline for last six months
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OVERVIEW
In January 2026, directcolors.com, operating in the heavy industry and engineering sector, achieved $305,040 in online sales, significantly surpassing the median revenue of $149,832. With a conversion rate between 2.00-2.50%, it remains competitive, though slightly below the industry high of 2.93%. The average order value (AOV) ranged from $300 to $325, which is competitive against the high of $917 in the industry. directcolors.com recorded 44,123 sessions, outperforming the median of 21,609, yet far from the leading competitor, grainger.com, which boasts an impressive 10,946,884 sessions.
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directcolors.com competitors

In January 2026, directcolors.com outperformed its competitors in terms of revenue, with a total of $305,040. Its closest competitor in revenue was vseal.com with $45,435. directcolors.com also had the highest number of transactions at 961, compared to vseal.com with 126 transactions. In terms of sessions, directcolors.com had 44,123 sessions, while ghostshield.com had the highest number of sessions at 17,445. The Average Order Value (AOV) for directcolors.com ranged from $300 to $325, which was lower compared to concretedecorstore.com with an AOV of $500 to $525. However, directcolors.com had a competitive conversion rate of 2.00-2.50%, similar to vseal.com, while ghostshield.com had the lowest conversion rate at 0.50-1.00%. Overall, directcolors.com demonstrated strong performance across key metrics in January 2026 compared to its competitors in the industry.

vseal.com screenshot
#1 vseal.com
45.4K
Revenue
5.8K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
70.6K
Revenue
7.7K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ghostshield.com screenshot
#3 ghostshield.com
94.4K
Revenue
17.4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
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Revenue share by device at directcolors.com

In January large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

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directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

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