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Sep 2026
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Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for directcolors.comdirectcolors.com

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253.5K
Revenue
Sep 26
35.2K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$350-375
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

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directcolors.com Annual Revenue and Growth

directcolors.com's annual sales on its online store amounted to $5.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
directcolors.com revenue by year

directcolors.com's monthly revenueOVER TIME
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Over the past three months, directcolors.com revenue has experienced decline of 37%, compared to the preceding three months.

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directcolors.com revenue decline for last six months
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OVERVIEW
directcolors.com operates in the construction and maintenance category, positioning itself notably within this space. In September 2026, the site generated $253,000 in online sales, significantly above the $128,000 typical for a store in the construction and maintenance category. The conversion rate stood at 2.00-2.50%, which is within the category's typical range of 0.64% to 2.78%. With an average order value (AOV) of $350-375, directcolors.com is also within the typical range of $279 to $925. Additionally, the site recorded 35,200 sessions, well above the typical store in the construction and maintenance category, which sees around 19,900 sessions monthly.
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directcolors.com competitors

directcolors.com trails its competitors most significantly in average order value (AOV), which ranges from $350-$375. In September 2026, directcolors.com stands out as the leader in revenue, generating $253,000 from 720 transactions across 35,200 sessions. In comparison, vseal.com generates $90,000 with 339 transactions from 15,800 sessions and an AOV between $250-$275. concretedecorstore.com follows closely with revenue of $86,100, 174 transactions, and 10,400 sessions, boasting a higher AOV of $475-$500. ghostshield.com achieves $134,000 in revenue from 258 transactions and 16,900 sessions, with an AOV of $500-$525. Despite trailing in AOV, directcolors.com significantly outperforms its competitors in overall revenue and transactions, leading the market in every category measured.

vseal.com screenshot
#1 vseal.com
90K
Revenue
15.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
86.1K
Revenue
10.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
ghostshield.com screenshot
#3 ghostshield.com
134.5K
Revenue
16.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
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Revenue share by device at directcolors.com

In September large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries directcolors.com operates in

directcolors.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

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directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

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