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Sep 2025
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Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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351.7K
Revenue
Sep 25
54.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

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directcolors.com's monthly revenueOVER TIME
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Over the past three months, directcolors.com revenue has experienced decline of 38%, compared to the preceding three months.

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directcolors.com revenue decline for last six months
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OVERVIEW
In September 2025, directcolors.com achieved online sales revenue of $351,742, significantly exceeding the industry median of $133,083, while its conversion rate of 2.00-2.50% remains competitive against the high benchmark of 2.86%. The average order value (AOV) ranged from $300 to $325, aligning closely with the industry's lower end. directcolors.com garnered 54,203 sessions, far below the industry leader grainger.com, which received over 10 million sessions. Overall, directcolors.com demonstrates strong performance in revenue and conversion but faces challenges in session volume and AOV compared to top competitors.
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directcolors.com competitors

When comparing directcolors.com to its competitors in September 2025, it is clear that directcolors.com outperforms in terms of revenue with $351,742 compared to vseal.com's $20,958, concretedecorstore.com's $69,522, and ghostshield.com's $187,499. In terms of transactions, directcolors.com also leads with 1,108 transactions compared to vseal.com's 79, concretedecorstore.com's 140, and ghostshield.com's 360. However, directcolors.com has a slightly lower conversion rate range of 2.00-2.50% compared to ghostshield.com's 1.50-2.00% and concretedecorstore.com's 1.50-2.00%. Overall, directcolors.com stands out with a strong performance in revenue and transactions, showcasing its success in the market against its competitors.

vseal.com screenshot
#1 vseal.com
21K
Revenue
3.7K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
69.5K
Revenue
8.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
ghostshield.com screenshot
#3 ghostshield.com
187.5K
Revenue
23.6K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
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Revenue share by device at directcolors.com

In September large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

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directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

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