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Nov 2025
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Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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293.7K
Revenue
Nov 25
27.5K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

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directcolors.com's monthly revenueOVER TIME
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Over the past three months, directcolors.com revenue has experienced decline of 32%, compared to the preceding three months.

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directcolors.com revenue decline for last six months
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OVERVIEW
In November 2025, directcolors.com generated $293,738 in online sales, significantly outperforming the industry median of $126,511 in the heavy industry and engineering sector, while achieving a conversion rate of 3.00-3.50%, slightly above the high benchmark of 3.12%. With an average order value (AOV) of $300-325, it remains competitive, though lower than the high AOV of $892 in its category. The site recorded 27,474 sessions, surpassing the industry median of 19,138, yet far behind Grainger's impressive 8,253,682 sessions, highlighting directcolors.com's strong but room-for-growth performance in the e-commerce landscape.
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directcolors.com competitors

In November 2025, directcolors.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. directcolors.com generated $293,738 in revenue from 907 transactions and 27,474 sessions, with an AOV ranging between $300-$325 and a conversion rate of 3.00-3.50%. In comparison, vseal.com had $32,244 in revenue from 118 transactions and 5,167 sessions, with an AOV of $250-$275 and a conversion rate of 2.00-2.50%. concretedecorstore.com achieved $49,171 in revenue from 99 transactions and 5,553 sessions, with an AOV of $475-$500 and a conversion rate of 1.50-2.00%. ghostshield.com recorded $154,210 in revenue from 272 transactions and 20,682 sessions, with an AOV of $550-$575 and a conversion rate of 1.00-1.50%. Overall, directcolors.com demonstrated superior performance across all key metrics when compared to its competitors.

vseal.com screenshot
#1 vseal.com
32.2K
Revenue
5.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
49.2K
Revenue
5.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
ghostshield.com screenshot
#3 ghostshield.com
154.2K
Revenue
20.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
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Revenue share by device at directcolors.com

In November large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

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directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

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