Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for directcolors.comdirectcolors.com

Start benchmarking for free
Sign in with GoogleSign up with Google
308.2K
Revenue
Dec 25
36.1K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

directcolors.com's monthly revenueOVER TIME
View real-time data

Over the past three months, directcolors.com revenue has experienced decline of 24%, compared to the preceding three months.

View real-time data
directcolors.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, directcolors.com generated $308,178 in online sales, significantly outperforming the industry median of $125,738, yet trailing behind the market leader, grainger.com, at $69,700,893. With a conversion rate between 2.50-3.00%, it sits well above the low benchmark of 0.61% and just below the high of 2.75%. The average order value (AOV) ranged from $300-325, relatively close to the lower industry AOV of $278 but far from the high of $916. directcolors.com attracted 36,075 sessions, exceeding the industry median of 19,179 but dwarfed by grainger.com's 7,868,057 sessions.
Read more

directcolors.com competitors

In December 2025, directcolors.com outperformed its competitors in terms of revenue, with $308,178 compared to vseal.com's $40,030, concretedecorstore.com's $69,233, and ghostshield.com's $36,465. directcolors.com also had the highest number of transactions at 954, followed by concretedecorstore.com with 132, vseal.com with 152, and ghostshield.com with 73. In terms of sessions, directcolors.com had the highest at 36,075, while ghostshield.com had the lowest at 8,663. directcolors.com had a competitive average order value (AOV) range of $300-$325, with concretedecorstore.com leading at $500-$525. However, directcolors.com had the best conversion rate range of 2.50%-3.00%, outperforming vseal.com, concretedecorstore.com, and ghostshield.com.

vseal.com screenshot
#1 vseal.com
40K
Revenue
7.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
69.2K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ghostshield.com screenshot
#3 ghostshield.com
36.5K
Revenue
8.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at directcolors.com

In December large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on directcolors.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard