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Jul 2025
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Home/Insights/Retailers/directcolors.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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463.4K
Revenue
61.9K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Your premiere source for Decorative Concrete color products, supplies, photos, design ideas, and a whole lot more ★ Free Project Consultation ★

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directcolors.com's revenueOVER TIME
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Over the past three months, directcolors.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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directcolors.com revenue decline for last six months
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OVERVIEW
directcolors.com, a heavy industry and engineering/construction and maintenance website, generated $463,411 in online sales in July 2025 with a conversion rate of 2.00-2.50% and an average order value of $300-325. Despite having a lower revenue compared to the top performer hdsupplysolutions.com ($19,759,566), directcolors.com showed a strong performance. With 61,922 sessions, directcolors.com surpassed the median sessions in the industry (23,133) but was far from the highest performer (2,848,634 sessions from obsbygg.no). The site's performance metrics indicate a steady growth potential and efficiency in converting sessions into sales.
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directcolors.com competitors

In July 2025, directcolors.com outperformed its competitors in terms of revenue, with $463,411 compared to vseal.com at $17,087, concretedecorstore.com at $104,633, and ghostshield.com at $198,432. directcolors.com also had the highest number of transactions with 1,533, followed by ghostshield.com with 359, concretedecorstore.com with 213, and vseal.com with 68. In sessions, directcolors.com had 61,922, which was significantly higher than vseal.com with 3,424, concretedecorstore.com with 9,080, and ghostshield.com with 28,121. The average order value (AOV) for directcolors.com ranged from $300-$325, falling within the range of its competitors. However, directcolors.com had a slightly higher conversion rate of 2.00-2.50% compared to ghostshield.com and concretedecorstore.com, but similar to concretedecorstore.com.

vseal.com screenshot
#1 vseal.com
17.1K
Revenue
3.4K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
concretedecorstore.com screenshot
#2 concretedecorstore.com
104.6K
Revenue
9.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
ghostshield.com screenshot
#3 ghostshield.com
198.4K
Revenue
28.1K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
directcolors.com vs top market performers
directcolors.com
top retailers
conversion rate vs average order value for directcolors.com and its competitors
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Revenue share by device at directcolors.com

In July large majority of sales on directcolors.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on directcolors.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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directcolors.com channels

Identify top traffic channels that drive growth for directcolors.comand discover how performance of traffic channels has changed over time.

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directcolors.com Google Ads spend

Evaluate directcolors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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directcolors.com devices

Review directcolors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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directcolors.com top markets

Explore directcolors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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directcolors.com country & global rank

Assess the ranking of directcolors.com among other retailers within its primary country and worldwide.

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