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Apr 2026
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Home/Insights/Retailers/diadora.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for diadora.comdiadora.com

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594.3K
Revenue
Apr 26
478.4K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: ITALY
  • Website category: SPORTS

Diadora.com is an online platform that offers a wide variety of products for sports enthusiasts and athletes. Their inventory includes athletic footwear, apparel, and accessories. The website provides an accessible platform for customers to browse and purchase sports-related items at their convenience.

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diadora.com Annual Revenue and Growth

diadora.com's annual sales on its online store amounted to $6.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
diadora.com revenue by year

diadora.com's monthly revenueOVER TIME
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Over the past three months, diadora.com revenue has experienced growth of 17%, compared to the preceding three months.

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diadora.com revenue growth for last six months
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OVERVIEW
In April 2026, diadora.com generated online sales revenue of $594,290, significantly outperforming the sports industry median of $80,719, yet far behind the leading garmin.com with $129,791,853. The site's conversion rate ranged from 0.50-1.00%, trailing the high of 2.97% and exceeding the low of 0.6% in the sector. Diadora's average order value (AOV) was between $150-175, well below the industry's high of $542 and above the low of $81. The website attracted 478,373 sessions, markedly higher than the median of 33,547, but minuscule compared to dickssportinggoods.com's impressive 47,861,942 sessions.
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diadora.com competitors

In April 2026, diadora.com reported impressive revenue of $594,290 from 3,834 transactions over 478,373 sessions, yielding an average order value (AOV) between $150 and $175, with a conversion rate ranging from 0.50% to 1.00%. In comparison, competitor lotto.it generated $78,695 from 787 transactions and 131,758 sessions, maintaining an AOV of $100 to $125 and a similar conversion rate of 0.50% to 1.00%. Another competitor, aw-lab.com, reported revenue of $556,702 with a higher volume of 6,339 transactions across 563,339 sessions, featuring a lower AOV of $75 to $100 and a better conversion rate between 1.00% and 1.50%. Overall, diadora.com outperformed lotto.it significantly in revenue and AOV while competing closely with aw-lab.com in terms of revenue but offering a higher AOV, highlighting its strong market positioning.

lotto.it screenshot
#1 lotto.it
78.7K
Revenue
131.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
aw-lab.com screenshot
#2 aw-lab.com
556.7K
Revenue
563.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
diadora.com vs top market performers
diadora.com
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conversion rate vs average order value for diadora.com and its competitors
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Revenue share by device at diadora.com

In April large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diadora.com channels

Identify top traffic channels that drive growth for diadora.comand discover how performance of traffic channels has changed over time.

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diadora.com Google Ads spend

Evaluate diadora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diadora.com devices

Review diadora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diadora.com top markets

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diadora.com country & global rank

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