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May 2026
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Home/Insights/Retailers/diadora.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for diadora.comdiadora.com

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763K
Revenue
May 26
587.9K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$125-150
AOV
May 26
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  • Main country of store: ITALY
  • Website category: SPORTS

Diadora.com is an online platform that offers a wide variety of products for sports enthusiasts and athletes. Their inventory includes athletic footwear, apparel, and accessories. The website provides an accessible platform for customers to browse and purchase sports-related items at their convenience.

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diadora.com Annual Revenue and Growth

diadora.com's annual sales on its online store amounted to $6.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
diadora.com revenue by year

diadora.com's monthly revenueOVER TIME
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Over the past three months, diadora.com revenue has experienced growth of 31%, compared to the preceding three months.

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diadora.com revenue growth for last six months
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OVERVIEW
In May 2026, diadora.com generated $762,988 in online sales, significantly outperforming the sports industry median of $78,603, although still far behind market leader rei.com at $178,835,132. The site's conversion rate ranged from 0.50% to 1.00%, below the industry high of 3.11%, while its average order value (AOV) fell between $125 and $150, also lower than the industry high of $567. With 587,909 sessions, diadora.com surpassed the median of 29,369, yet lagged considerably behind rei.com's 54,842,465 sessions, highlighting areas for potential growth in user engagement and conversion efficiency.
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diadora.com competitors

In May 2026, diadora.com outperformed its competitors significantly. With a revenue of $762,988 and 5,426 transactions, diadora.com had an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. In comparison, aw-lab.com generated $580,261 in revenue with 6,693 transactions, but its AOV was lower at $75-100, showcasing a stronger conversion rate of 1.00-1.50%. Meanwhile, lotto.it lagged with a revenue of $79,819 and 778 transactions, an AOV of $100-125, and a similar conversion rate to diadora.com at 0.50-1.00%. While diadora.com had the highest revenue and AOV among the three, aw-lab.com led in transactions and conversion rate, highlighting a varied competitive landscape in the athletic wear sector.

lotto.it screenshot
#1 lotto.it
79.8K
Revenue
131.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
aw-lab.com screenshot
#2 aw-lab.com
580.3K
Revenue
570.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
diadora.com vs top market performers
diadora.com
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conversion rate vs average order value for diadora.com and its competitors
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Revenue share by device at diadora.com

In May large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries diadora.com operates in

diadora.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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diadora.com channels

Identify top traffic channels that drive growth for diadora.comand discover how performance of traffic channels has changed over time.

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diadora.com Google Ads spend

Evaluate diadora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diadora.com devices

Review diadora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diadora.com top markets

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diadora.com country & global rank

Assess the ranking of diadora.com among other retailers within its primary country and worldwide.

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