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Oct 2025
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Home/Insights/Retailers/diadora.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for diadora.comdiadora.com

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523.4K
Revenue
Oct 25
449.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: ITALY
  • Website category: SPORTS

Diadora.com is an online platform that offers a wide variety of products for sports enthusiasts and athletes. Their inventory includes athletic footwear, apparel, and accessories. The website provides an accessible platform for customers to browse and purchase sports-related items at their convenience.

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diadora.com Annual Revenue and Growth

diadora.com's annual sales on its online store amounted to $7.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diadora.com revenue by year

diadora.com's monthly revenueOVER TIME
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Over the past three months, diadora.com revenue has experienced growth of 0.45%, compared to the preceding three months.

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diadora.com revenue growth for last six months
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OVERVIEW
In October 2025, diadora.com generated $523,420 in online sales, significantly surpassing the sports industry median of $84,340, while its conversion rate ranged from 0.50% to 1.00%, lower than the industry high of 3.14%. The average order value (AOV) stood between $125 and $150, compared to a high of $550 in the sector. With 449,905 sessions, diadora.com performed well against the median of 29,455, yet lagged behind the leading store, dickssportinggoods.com, which boasted 38,669,098 sessions. Overall, diadora.com showed solid revenue but needs to improve conversion rates and AOV to compete more effectively.
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diadora.com competitors

In October 2025, diadora.com generated a revenue of $523,420 from 4,084 transactions and 449,905 sessions, with an average order value (AOV) ranging between $125-150 and a conversion rate of 0.50-1.00%. In comparison, lotto.it, a competitor, had a revenue of $65,763 from 669 transactions and 104,443 sessions, with an AOV of $75-100 and a similar conversion rate as Diadora. On the other hand, aw-lab.com, another competitor, outperformed both Diadora and lotto.it with a revenue of $616,654 from 7,359 transactions and 558,514 sessions. Although aw-lab.com had a similar AOV to lotto.it, their conversion rate ranged from 1.00-1.50%, higher than both Diadora and lotto.it. Overall, diadora.com's performance falls between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

lotto.it screenshot
#1 lotto.it
65.8K
Revenue
104.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
aw-lab.com screenshot
#2 aw-lab.com
616.7K
Revenue
558.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
diadora.com vs top market performers
diadora.com
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conversion rate vs average order value for diadora.com and its competitors
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Revenue share by device at diadora.com

In October large majority of sales on diadora.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on diadora.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diadora.com channels

Identify top traffic channels that drive growth for diadora.comand discover how performance of traffic channels has changed over time.

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diadora.com Google Ads spend

Evaluate diadora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diadora.com devices

Review diadora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diadora.com top markets

Explore diadora.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diadora.com country & global rank

Assess the ranking of diadora.com among other retailers within its primary country and worldwide.

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