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Dec 2025
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Home/Insights/Retailers/diadora.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for diadora.comdiadora.com

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478.5K
Revenue
Dec 25
385.5K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: ITALY
  • Website category: SPORTS

Diadora.com is an online platform that offers a wide variety of products for sports enthusiasts and athletes. Their inventory includes athletic footwear, apparel, and accessories. The website provides an accessible platform for customers to browse and purchase sports-related items at their convenience.

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diadora.com Annual Revenue and Growth

diadora.com's annual sales on its online store amounted to $7.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$7.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diadora.com revenue by year

diadora.com's monthly revenueOVER TIME
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Over the past three months, diadora.com revenue has experienced decline of 20%, compared to the preceding three months.

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diadora.com revenue decline for last six months
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OVERVIEW
In December 2025, diadora.com achieved online sales revenue of $478,506, significantly surpassing the sports industry median of $90,105, though far behind the top competitor, garmin.com at $197,575,281; the site maintained a conversion rate of 0.50-1.00%, below the industry high of 3.13% but above the low of 0.69%, with an average order value (AOV) ranging from $125-150, compared to the high of $535 and low of $72 in the sector, while attracting 385,478 sessions, exceeding the median of 34,350 but a fraction of dickssportinggoods.com’s impressive 64,737,034 sessions.
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diadora.com competitors

In December 2025, diadora.com outperformed its competitors in terms of revenue, with $478,506 compared to lotto.it's $72,411 and aw-lab.com's $696,008. diadora.com also had a higher number of transactions at 3,726, surpassing lotto.it's 760 and aw-lab.com's 8,269. However, diadora.com fell slightly behind in sessions with 385,478, while aw-lab.com had 654,636. The Average Order Value (AOV) for diadora.com ranged from $125-150, similar to lotto.it's $75-100 and aw-lab.com's $75-100. In terms of conversion rates, diadora.com was on par with its competitors at 0.50-1.00%, while aw-lab.com had a higher conversion rate of 1.00-1.50%. Overall, diadora.com performed well in revenue and transactions, but lagged slightly behind in sessions compared to aw-lab.com.

lotto.it screenshot
#1 lotto.it
72.4K
Revenue
115.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
aw-lab.com screenshot
#2 aw-lab.com
696K
Revenue
654.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
diadora.com vs top market performers
diadora.com
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conversion rate vs average order value for diadora.com and its competitors
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Revenue share by device at diadora.com

In December large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diadora.com channels

Identify top traffic channels that drive growth for diadora.comand discover how performance of traffic channels has changed over time.

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diadora.com Google Ads spend

Evaluate diadora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diadora.com devices

Review diadora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diadora.com top markets

Explore diadora.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diadora.com country & global rank

Assess the ranking of diadora.com among other retailers within its primary country and worldwide.

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