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Jan 2026
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Home/Insights/Retailers/diadora.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for diadora.comdiadora.com

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597K
Revenue
Jan 26
424.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: ITALY
  • Website category: SPORTS

Diadora.com is an online platform that offers a wide variety of products for sports enthusiasts and athletes. Their inventory includes athletic footwear, apparel, and accessories. The website provides an accessible platform for customers to browse and purchase sports-related items at their convenience.

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diadora.com Annual Revenue and Growth

diadora.com's annual sales on its online store amounted to $6.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
diadora.com revenue by year

diadora.com's monthly revenueOVER TIME
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Over the past three months, diadora.com revenue has experienced decline of 11%, compared to the preceding three months.

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diadora.com revenue decline for last six months
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OVERVIEW
In January 2026, diadora.com generated $597,006 in online sales, significantly exceeding the sports industry median of $84,141, though far behind leader garmin.com at $201,780,487; its conversion rate ranged from 0.50-1.00%, below the industry's high of 3.0%, while the average order value (AOV) of $125-150 is well under the $556 peak; with 424,863 sessions, diadora.com outperformed the median of 31,579 but remained a fraction of the 40,123,045 sessions recorded by dickssportinggoods.com, highlighting both growth potential and areas for improvement in a competitive market.
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diadora.com competitors

In January 2026, diadora.com reported a revenue of $597,006 with 4,070 transactions and 424,863 sessions, boasting an average order value (AOV) range of $125-$150 and a conversion rate of 0.50-1.00%. In comparison, lotto.it had a revenue of $72,342 from 687 transactions and 106,564 sessions, with an AOV range of $100-$125 and a similar conversion rate. On the other hand, aw-lab.com outperformed both diadora.com and lotto.it with a revenue of $905,191 from 10,619 transactions and 833,448 sessions. Despite having a lower AOV range of $75-$100, aw-lab.com achieved a higher conversion rate of 1.00-1.50%. Overall, diadora.com falls between lotto.it and aw-lab.com in terms of revenue, transactions, sessions, AOV, and conversion rate in the competitive landscape of online athletic apparel retailers in January 2026.

lotto.it screenshot
#1 lotto.it
72.3K
Revenue
106.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
aw-lab.com screenshot
#2 aw-lab.com
905.2K
Revenue
833.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
diadora.com vs top market performers
diadora.com
top retailers
conversion rate vs average order value for diadora.com and its competitors
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Revenue share by device at diadora.com

In January large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on diadora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diadora.com channels

Identify top traffic channels that drive growth for diadora.comand discover how performance of traffic channels has changed over time.

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diadora.com Google Ads spend

Evaluate diadora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diadora.com devices

Review diadora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diadora.com top markets

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diadora.com country & global rank

Assess the ranking of diadora.com among other retailers within its primary country and worldwide.

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