dia.com
Dia.com is an online platform for clothing shopping that offers a wide range of fashion options for curvy women. The site sells a variety of trendy clothing items, including dresses, tops, bottoms, activewear, and accessories, catering specifically to women who wear sizes 14 and up.
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dia.com Annual Revenue and Growth
dia.com's annual sales on its online store amounted to $8.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
dia.com's monthly revenueOVER TIME
Over the past three months, dia.com revenue has experienced decline of 7.7%, compared to the preceding three months.
dia.com competitors
When comparing dia.com to its competitors in the fashion industry as of January 2026, we can see that dia.com falls in the middle in terms of revenue. dia.com generated $509,525 with 2,855 transactions and 251,379 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. In contrast, legendarywhitetails.com leads in revenue with $1,281,684, while avenue.com has the highest revenue at $7,894,904. avenue.com also has the highest AOV at $575-600, but a lower conversion rate at 1.00-1.50%. Meanwhile, ashleystewart.com has the highest number of transactions at 38,152, followed by avenue.com with 13,403. citychiconline.com has a higher conversion rate than dia.com at 1.50-2.00%, but lower revenue at $747,864. Overall, dia.com competes effectively in the market with a balanced performance across revenue, transactions, AOV, and conversion rate.
Revenue share by device at dia.com
In January large majority of sales on dia.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dia.com channels
Identify top traffic channels that drive growth for dia.comand discover how performance of traffic channels has changed over time.
dia.com Google Ads spend
Evaluate dia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dia.com devices
Review dia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
