dia.com
Dia.com is an online platform for clothing shopping that offers a wide range of fashion options for curvy women. The site sells a variety of trendy clothing items, including dresses, tops, bottoms, activewear, and accessories, catering specifically to women who wear sizes 14 and up.
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dia.com Annual Revenue and Growth
dia.com's annual sales on its online store amounted to $11.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
dia.com's monthly revenueOVER TIME
Over the past three months, dia.com revenue has experienced decline of 15%, compared to the preceding three months.
dia.com competitors
In September 2025, when comparing dia.com to its competitors, it is evident that dia.com falls within the mid-range in terms of revenue, with $580,158. While dia.com has 2,353 transactions and 169,296 sessions, its average order value (AOV) falls between $225-250 with a conversion rate of 1.00-1.50%. In comparison, legendarywhitetails.com outperforms dia.com in revenue with $593,912, but has a lower AOV of $100-125. avenue.com leads the pack with $8,065,315 in revenue, but with a significantly higher AOV of $575-600. Despite not having the highest revenue, dia.com's AOV and conversion rate fall within competitive ranges, putting it on par with its peers in the online retail space in September 2025.
Revenue share by device at dia.com
In September large majority of sales on dia.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dia.com channels
Identify top traffic channels that drive growth for dia.comand discover how performance of traffic channels has changed over time.
dia.com Google Ads spend
Evaluate dia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dia.com devices
Review dia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
