dia.com
Dia.com is an online platform for clothing shopping that offers a wide range of fashion options for curvy women. The site sells a variety of trendy clothing items, including dresses, tops, bottoms, activewear, and accessories, catering specifically to women who wear sizes 14 and up.
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dia.com Annual Revenue and Growth
dia.com's annual sales on its online store amounted to $11.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
dia.com's monthly revenueOVER TIME
Over the past three months, dia.com revenue has experienced growth of 6.2%, compared to the preceding three months.
dia.com competitors
When comparing dia.com to its competitors in November 2025, we can see that dia.com has a revenue of $717,792 with 3,008 transactions and 234,992 sessions. Their average order value (AOV) falls between $225-250 with a conversion rate of 1.00-1.50. In contrast, legendarywhitetails.com leads in revenue with $2,379,842 and the highest number of transactions at 21,904, with 785,002 sessions. However, their AOV is lower at $100-125 but with a higher conversion rate of 2.50-3.00. avenue.com stands out with the highest revenue at $8,648,693 and an impressive AOV of $525-550, although their number of transactions is lower at 16,158. citychiconline.com and ashleystewart.com fall within the same revenue range as dia.com but have higher conversion rates. Overall, dia.com holds its own among competitors in terms of revenue and conversion rate, while offering a competitive AOV.
Revenue share by device at dia.com
In November large majority of sales on dia.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dia.com channels
Identify top traffic channels that drive growth for dia.comand discover how performance of traffic channels has changed over time.
dia.com Google Ads spend
Evaluate dia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dia.com devices
Review dia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
