dia.com
Dia.com is an online platform for clothing shopping that offers a wide range of fashion options for curvy women. The site sells a variety of trendy clothing items, including dresses, tops, bottoms, activewear, and accessories, catering specifically to women who wear sizes 14 and up.
GRIPS CUSTOMERS & RESEARCH PARTNERS
dia.com Annual Revenue and Growth
dia.com's annual sales on its online store amounted to $11.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
dia.com's monthly revenueOVER TIME
Over the past three months, dia.com revenue has experienced growth of 7.6%, compared to the preceding three months.
dia.com competitors
In December 2025, dia.com generated a revenue of $524,149 from 2,331 transactions and 208,302 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 1.00-1.50%. When compared to its competitors, dia.com falls behind in terms of revenue when compared to avenue.com which generated $8,324,119, legendarywhitetails.com with $3,006,213, and ashleystewart.com with $6,161,788. However, dia.com outperforms kiyonna.com and citychiconline.com in terms of revenue. dia.com's conversion rate is in line with citychiconline.com, but lower than legendarywhitetails.com. dia.com's AOV falls within the range of kiyonna.com, citychiconline.com, and legendarywhitetails.com, but is lower than avenue.com. Despite these differences, dia.com is still able to hold its own among its competitors in the online retail space.
Revenue share by device at dia.com
In December large majority of sales on dia.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
dia.com channels
Identify top traffic channels that drive growth for dia.comand discover how performance of traffic channels has changed over time.
dia.com Google Ads spend
Evaluate dia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dia.com devices
Review dia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
