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Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for defeet.comdefeet.com

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153.1K
Revenue
33.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
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Defeet.com is a website that sells a range of performance-oriented socks and accessories. They offer a comprehensive selection of biking, running, and outdoor activity socks, along with various apparel and gear for enthusiasts. The site aims to provide high-quality products designed to enhance athletic performance and comfort.

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defeet.com's revenueOVER TIME
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Over the past three months, defeet.com revenue has experienced growth of 13%, compared to the preceding three months.

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defeet.com revenue growth for last six months
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OVERVIEW
In July 2025, defeet.com, an online SPORTS store, generated $153,068 in revenue, with a conversion rate of 2.50-3.00% and an AOV of $150-175. The highest AOV in the industry was $547, while the lowest was $79. With 33,602 sessions, defeet.com fell just below the industry median of 31,360, but well short of the leading store, garmin.com, which recorded 47,307,199 sessions and revenue of $184,671,976. Despite not ranking at the top in all metrics, defeet.com remains a solid performer within the SPORTS category.
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defeet.com competitors

In July 2025, defeet.com generated a revenue of $153,068 from 952 transactions and 33,602 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 2.50% to 3.00%. In comparison, swiftwick.com had a revenue of $106,761 from 1,217 transactions and 38,862 sessions, with an AOV of $75 to $100 and a conversion rate of 3.00% to 3.50%. sockclub.com outperformed both with a revenue of $434,517 from 2,298 transactions and 123,247 sessions, boasting an AOV of $175 to $200 and a conversion rate of 1.50% to 2.00%. defeet.com falls in the middle in terms of revenue and transactions among its competitors, with room for improvement in its conversion rate and AOV compared to top performers like sockclub.com and swiftwick.com.

swiftwick.com screenshot
#1 swiftwick.com
106.8K
Revenue
38.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sockclub.com screenshot
#2 sockclub.com
434.5K
Revenue
123.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sockprints.com screenshot
#3 sockprints.com
6.3K
Revenue
2.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cafeducycliste.com screenshot
#4 cafeducycliste.com
169.6K
Revenue
136K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
capocycling.com screenshot
#5 capocycling.com
5.7K
Revenue
6.7K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
defeet.com vs top market performers
defeet.com
top retailers
conversion rate vs average order value for defeet.com and its competitors
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Revenue share by device at defeet.com

In July large majority of sales on defeet.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on defeet.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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defeet.com channels

Identify top traffic channels that drive growth for defeet.comand discover how performance of traffic channels has changed over time.

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defeet.com Google Ads spend

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defeet.com devices

Review defeet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defeet.com top markets

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defeet.com country & global rank

Assess the ranking of defeet.com among other retailers within its primary country and worldwide.

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