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May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for defeet.comdefeet.com

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160.3K
Revenue
May 26
26.4K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$150-175
AOV
May 26
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Defeet.com is a website that sells a range of performance-oriented socks and accessories. They offer a comprehensive selection of biking, running, and outdoor activity socks, along with various apparel and gear for enthusiasts. The site aims to provide high-quality products designed to enhance athletic performance and comfort.

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defeet.com Annual Revenue and Growth

defeet.com's annual sales on its online store amounted to $2.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
defeet.com revenue by year

defeet.com's monthly revenueOVER TIME
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Over the past three months, defeet.com revenue has experienced decline of 60%, compared to the preceding three months.

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defeet.com revenue decline for last six months
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OVERVIEW
In May 2026, defeet.com, operating in the sports industry, achieved online sales revenue of $160,298, significantly surpassing the median of $78,603, and maintained a conversion rate between 3.50-4.00%, well above the industry low of 0.66% and close to the high of 3.11%. The site's average order value (AOV) ranged from $150-175, notably lower than the industry high of $567. With 26,352 sessions, defeet.com was slightly below the median of 29,369 sessions in the sports sector, while the largest competitor, rei.com, led with an overwhelming 54,842,465 sessions and a revenue of $178,835,132.
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defeet.com competitors

In May 2026, defeet.com reported a revenue of $160,298 with a conversion rate of 3.50-4.00% from 26,352 sessions. In comparison, swiftwick.com slightly outperformed in revenue at $165,042, though its conversion rate fell between 3.00-3.50%. sockclub.com generated $156,208 with a notably high average order value (AOV) of $200-225, but its conversion rate was significantly lower at 1.50-2.00%. cafeducycliste.com led in revenue at $228,322, yet its conversion rate was the lowest among competitors at 0.50-1.00%. sockprints.com and capocycling.com struggled, with revenues of only $12,569 and $4,838, respectively. capocycling.com had an impressive AOV of $250-275 but an abysmal conversion rate. Overall, defeet.com remains competitive, especially considering its higher conversion rate relative to some rivals despite a modest revenue.

swiftwick.com screenshot
#1 swiftwick.com
165K
Revenue
49K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sockclub.com screenshot
#2 sockclub.com
156.2K
Revenue
43.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sockprints.com screenshot
#3 sockprints.com
12.6K
Revenue
7.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cafeducycliste.com screenshot
#4 cafeducycliste.com
228.3K
Revenue
190.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
capocycling.com screenshot
#5 capocycling.com
4.8K
Revenue
4K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
defeet.com vs top market performers
defeet.com
top retailers
conversion rate vs average order value for defeet.com and its competitors
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Revenue share by device at defeet.com

In May large majority of sales on defeet.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In May large majority of sales on defeet.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

Industries defeet.com operates in

defeet.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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defeet.com channels

Identify top traffic channels that drive growth for defeet.comand discover how performance of traffic channels has changed over time.

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defeet.com Google Ads spend

Evaluate defeet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defeet.com devices

Review defeet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defeet.com top markets

Explore defeet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defeet.com country & global rank

Assess the ranking of defeet.com among other retailers within its primary country and worldwide.

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