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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for defeet.comdefeet.com

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135.4K
Revenue
Jul 26
24.3K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Defeet.com is a website that sells a range of performance-oriented socks and accessories. They offer a comprehensive selection of biking, running, and outdoor activity socks, along with various apparel and gear for enthusiasts. The site aims to provide high-quality products designed to enhance athletic performance and comfort.

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defeet.com Annual Revenue and Growth

defeet.com's annual sales on its online store amounted to $2.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
defeet.com revenue by year

defeet.com's monthly revenueOVER TIME
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Over the past three months, defeet.com revenue has experienced decline of 42%, compared to the preceding three months.

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defeet.com revenue decline for last six months
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OVERVIEW
In July 2026, defeet.com recorded 24,300 sessions, slightly below the typical sports retailer's 28,500 sessions. The site's revenue for online sales reached $135,000, well above the typical sports retailer’s $77,200. With a conversion rate of 3.50-4.00%, defeet.com is performing within the typical sports retailer range of 0.64% to 3.02%. Additionally, its average order value (AOV) of $150-175 aligns well with the typical sports retailer's AOV range of $82 to $571, showcasing solid performance in a competitive category. Overall, defeet.com demonstrates promising metrics in the sports category.
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defeet.com competitors

The most significant gap between defeet.com and its competitors lies in revenue, with defeet.com trailing cafeducycliste.com by $72,000 as of July 2026. While defeet.com generates $135,000 from 898 transactions across 24,300 sessions, it ranks 4th in revenue among competitors. In contrast, swiftwick.com leads with $143,000 from 1,342 transactions, achieving a higher conversion rate of 3.00-3.50% compared to defeet.com’s 3.50-4.00%. Additionally, defeet.com falls short in session numbers, with a deficit of 142,000 sessions when compared to cafeducycliste.com. Interestingly, both defeet.com and sockclub.com share a similar AOV of $150-175, but sockclub.com's conversion rate is notably lower at 1.50-2.00%. Overall, while defeet.com performs well in AOV and conversion rates, it struggles against competitors in overall revenue and traffic.

swiftwick.com screenshot
#1 swiftwick.com
143.1K
Revenue
44.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sockclub.com screenshot
#2 sockclub.com
143.3K
Revenue
43.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sockprints.com screenshot
#3 sockprints.com
7.7K
Revenue
3.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
cafeducycliste.com screenshot
#4 cafeducycliste.com
207.2K
Revenue
166.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
capocycling.com screenshot
#5 capocycling.com
3.6K
Revenue
4.3K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
defeet.com vs top market performers
defeet.com
top retailers
conversion rate vs average order value for defeet.com and its competitors
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Industries defeet.com operates in

defeet.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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defeet.com channels

Identify top traffic channels that drive growth for defeet.comand discover how performance of traffic channels has changed over time.

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defeet.com Google Ads spend

Evaluate defeet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defeet.com devices

Review defeet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defeet.com top markets

Explore defeet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defeet.com country & global rank

Assess the ranking of defeet.com among other retailers within its primary country and worldwide.

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