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Jul 2025
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Home/Insights/Retailers/deanguitars.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.2M
Revenue
94.9K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
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Deanguitars.com is an online platform that provides information about Dean guitars and accessories. They offer a diverse range of electric, acoustic, and bass guitars designed for all skill levels. Customers can explore product specifications, learn about featured artists, and access resources such as video tutorials and FAQs.

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deanguitars.com's revenueOVER TIME
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Over the past three months, deanguitars.com revenue has experienced decline of 19%, compared to the preceding three months.

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deanguitars.com revenue decline for last six months
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OVERVIEW
In July 2025, deanguitars.com, an online store in the MUSIC industry, generated $1,156,165 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $950-975. The site had 94,925 sessions, significantly lower than the highest performer, reverb.com, with 15,735,439 sessions. The industry median revenue was $50,773, while the median AOV was $653. The highest conversion rate in the industry was 3.54%, and the lowest was 0.69%. This data indicates deanguitars.com is performing well in terms of revenue and AOV, but has room for improvement in increasing conversion rates and sessions.
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deanguitars.com competitors

In July 2025, deanguitars.com outperformed its competitors in various metrics. Compared to Butler Music, deanguitars.com had significantly higher revenue at $1,156,165, with 1,209 transactions and 94,925 sessions. Butler Music, on the other hand, only generated $46,219 in revenue from 225 transactions and 23,544 sessions. Additionally, deanguitars.com had a higher average order value (AOV) range of $950-975 compared to Butler Music's $200-225. In terms of conversion rates, deanguitars.com also excelled with a rate of 1.00-1.50%, while Butler Music lagged behind at 0.50-1.00%. Similarly, when compared to Capitol Guitars, deanguitars.com still demonstrated superior performance in revenue, transactions, sessions, AOV, and conversion rate. Overall, deanguitars.com emerged as a strong competitor in the guitar retail industry in July 2025.

butlermusic.com screenshot
#1 butlermusic.com
46.2K
Revenue
23.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
capitolguitars.com screenshot
#2 capitolguitars.com
548.3K
Revenue
39.4K
Sessions
0.5-1.0%
Conv. rate
$1800-1900
AOV
deanguitars.com vs top market performers
deanguitars.com
top retailers
conversion rate vs average order value for deanguitars.com and its competitors
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Revenue share by device at deanguitars.com

In July large majority of sales on deanguitars.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on deanguitars.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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deanguitars.com channels

Identify top traffic channels that drive growth for deanguitars.comand discover how performance of traffic channels has changed over time.

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deanguitars.com Google Ads spend

Evaluate deanguitars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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deanguitars.com devices

Review deanguitars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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deanguitars.com top markets

Explore deanguitars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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deanguitars.com country & global rank

Assess the ranking of deanguitars.com among other retailers within its primary country and worldwide.

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