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Dec 2025
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Home/Insights/Retailers/connectingthreads.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.2M
Revenue
Dec 25
262.7K
Sessions
Dec 25
5.5-6.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ConnectingThreads.com is an online marketplace selling sewing and quilting supplies, alongside fabrics in diverse prints and patterns. This website provides a user-friendly platform for customers to browse and purchase a range of affordable, high-quality quilting and sewing essentials, such as thread, notions, books, and kits to support various crafting needs.

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connectingthreads.com Annual Revenue and Growth

connectingthreads.com's annual sales on its online store amounted to $23.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$23.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
connectingthreads.com revenue by year

connectingthreads.com's monthly revenueOVER TIME
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Over the past three months, connectingthreads.com revenue has experienced growth of 38%, compared to the preceding three months.

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connectingthreads.com revenue growth for last six months
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OVERVIEW
In December 2025, connectingthreads.com achieved impressive performance metrics in the e-commerce and shopping sector, generating online sales revenue of $2,200,066, significantly exceeding the median of $110,409; with a strong conversion rate of 5.50-6.00%, well above the industry average of 3.94%, and an average order value (AOV) between $125-150, though lower than the high of $338; the site also recorded 262,745 sessions, markedly higher than the median of 47,805, reflecting robust engagement compared to the industry's largest competitor, qvc.com, with $151,023,785 in revenue.
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connectingthreads.com competitors

In December 2025, connectingthreads.com reported a revenue of $2,200,066 with 15,752 transactions and 262,745 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 5.50-6.00%. Comparing this to its competitors, fatquartershop.com leads the pack with a revenue of $9,359,385, 38,696 transactions, and 1,082,233 sessions, with an AOV of $225-250 and a conversion rate of 3.50-4.00%. missouriquiltco.com follows with $3,338,003 in revenue, 78,045 transactions, and 1,530,163 sessions, but a lower AOV of $25-50 and a similar conversion rate to Connecting Threads. shabbyfabrics.com and suzyquilts.com both have lower revenues, transactions, and sessions compared to Connecting Threads, indicating that Connecting Threads is competitive within the market but has room for growth to match the leading competitors in the industry.

fatquartershop.com screenshot
#1 fatquartershop.com
9.4M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
missouriquiltco.com screenshot
#2 missouriquiltco.com
3.3M
Revenue
1.5M
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
shabbyfabrics.com screenshot
#3 shabbyfabrics.com
2.3M
Revenue
625.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
quiltingbookspatternsandnotions.com screenshot
#4 quiltingbookspatternsandnotions.com
74.5K
Revenue
51.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
suzyquilts.com screenshot
#5 suzyquilts.com
159.4K
Revenue
229.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
connectingthreads.com vs top market performers
connectingthreads.com
top retailers
conversion rate vs average order value for connectingthreads.com and its competitors
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Revenue share by device at connectingthreads.com

In December large majority of sales on connectingthreads.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on connectingthreads.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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connectingthreads.com channels

Identify top traffic channels that drive growth for connectingthreads.comand discover how performance of traffic channels has changed over time.

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connectingthreads.com Google Ads spend

Evaluate connectingthreads.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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connectingthreads.com devices

Review connectingthreads.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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connectingthreads.com top markets

Explore connectingthreads.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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connectingthreads.com country & global rank

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