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Oct 2025
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Home/Insights/Retailers/carltonmusic.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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50.4K
Revenue
Oct 25
5.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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Carltonmusic.com is a website that offers a wide range of musical instruments and equipment. They sell guitars, keyboards, drums, DJ gear, recording equipment, and pro audio systems. The site provides customers with options to purchase high-quality musical products for various musical needs.

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carltonmusic.com Annual Revenue and Growth

carltonmusic.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
carltonmusic.com revenue by year

carltonmusic.com's monthly revenueOVER TIME
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Over the past three months, carltonmusic.com revenue has experienced decline of 4.7%, compared to the preceding three months.

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carltonmusic.com revenue decline for last six months
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OVERVIEW
In October 2025, carltonmusic.com generated $50,412 in online sales, exceeding the MUSIC median of $47,440, with a conversion rate of 1.00-1.50%, below the industry's high of 3.57%. Its average order value (AOV) ranged from $825-850, significantly surpassing the $676 benchmark, while the site recorded 5,753 sessions, markedly lower than the median of 14,367 sessions in the category, contrasting sharply with reverb.com, the largest player, which achieved $129,956,698 in sales and 15,687,987 sessions.
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carltonmusic.com competitors

In October 2025, carltonmusic.com generated a revenue of $50,412 from 60 transactions with 5,753 sessions. The average order value (AOV) was between $825-850, and the conversion rate ranged from 1.00-1.50%. Comparing these metrics to its competitors, kincaidsmusic.com had a higher revenue of $79,835 from 239 transactions and 8,338 sessions, with an AOV of $325-350 and a conversion rate of 2.50-3.00%. larkguitars.com also outperformed carltonmusic.com with $61,505 in revenue from 82 transactions and 6,794 sessions, an AOV of $750-775, and the same conversion rate range. creationmusiccompany.com showed the highest performance among the competitors, with a revenue of $137,333 from 396 transactions and 10,214 sessions, an AOV of $325-350, and a conversion rate of 3.50-4.00%.

kincaidsmusic.com screenshot
#1 kincaidsmusic.com
79.8K
Revenue
8.3K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
larkguitars.com screenshot
#2 larkguitars.com
61.5K
Revenue
6.8K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
creationmusiccompany.com screenshot
#3 creationmusiccompany.com
137.3K
Revenue
10.2K
Sessions
3.5-4.0%
Conv. rate
$325-350
AOV
carltonmusic.com vs top market performers
carltonmusic.com
top retailers
conversion rate vs average order value for carltonmusic.com and its competitors
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Revenue share by device at carltonmusic.com

In October large majority of sales on carltonmusic.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In October large majority of sales on carltonmusic.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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carltonmusic.com channels

Identify top traffic channels that drive growth for carltonmusic.comand discover how performance of traffic channels has changed over time.

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carltonmusic.com Google Ads spend

Evaluate carltonmusic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carltonmusic.com devices

Review carltonmusic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carltonmusic.com top markets

Explore carltonmusic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carltonmusic.com country & global rank

Assess the ranking of carltonmusic.com among other retailers within its primary country and worldwide.

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