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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.8M
Revenue
Oct 25
1.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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Bulova.com is a website that offers a diverse range of watches for men and women. It provides customers with high-quality timepieces, including elegant, precision-crafted analog watches, chronographs, and minimalist designs. The site features various collections suited to different lifestyles and occasions, ensuring a suitable choice for every watch enthusiast.

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bulova.com Annual Revenue and Growth

bulova.com's annual sales on its online store amounted to $74.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$74.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulova.com revenue by year

bulova.com's monthly revenueOVER TIME
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Over the past three months, bulova.com revenue has experienced growth of 22%, compared to the preceding three months.

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bulova.com revenue growth for last six months
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OVERVIEW
In October 2025, bulova.com generated online sales of $6,807,766, significantly surpassing the median of $87,805 in the LUXURY industry, but well below the leading competitor, brilliantearth.com, at $77,587,430. With a conversion rate between 1.00-1.50%, bulova.com remains below the industry high of 2.82%. The average order value (AOV) ranges from $450-475, lower than the peak AOV of $984. The website attracted 1,075,373 sessions, markedly higher than the industry median of 26,996, yet dwarfed by pandora.net’s 13,541,880 sessions, indicating significant potential for growth and customer engagement.
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bulova.com competitors

In October 2025, bulova.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. bulova.com generated $6,807,766 in revenue from 14,956 transactions and 1,075,373 sessions, with an AOV ranging from $450 to $475 and a conversion rate between 1.00% to 1.50%. In comparison, the closest competitor watchmaxx.com had $1,704,586 in revenue from 1,200 transactions and 321,185 sessions, with a significantly higher AOV of $1400 to $1425 but a lower conversion rate of 0.00% to 0.50%. watchshop.com, rogersandhollands.com, timeaftertimewatches.com, and accutronwatch.com also fell behind bulova.com in terms of revenue, transactions, sessions, AOV, and/or conversion rate, showcasing bulova.com's dominance in the online watch market.

watchmaxx.com screenshot
#1 watchmaxx.com
1.7M
Revenue
321.2K
Sessions
0.0-0.5%
Conv. rate
$1400-1500
AOV
watchshop.com screenshot
#2 watchshop.com
866K
Revenue
137K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
rogersandhollands.com screenshot
#3 rogersandhollands.com
438.9K
Revenue
93.5K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
timeaftertimewatches.com screenshot
#4 timeaftertimewatches.com
14K
Revenue
5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
accutronwatch.com screenshot
#5 accutronwatch.com
399.2K
Revenue
61.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
bulova.com vs top market performers
bulova.com
top retailers
conversion rate vs average order value for bulova.com and its competitors
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Revenue share by device at bulova.com

In October large majority of sales on bulova.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bulova.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulova.com channels

Identify top traffic channels that drive growth for bulova.comand discover how performance of traffic channels has changed over time.

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bulova.com Google Ads spend

Evaluate bulova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulova.com devices

Review bulova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulova.com top markets

Explore bulova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulova.com country & global rank

Assess the ranking of bulova.com among other retailers within its primary country and worldwide.

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