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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.9M
Revenue
Nov 25
1.3M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Bulova.com is a website that offers a diverse range of watches for men and women. It provides customers with high-quality timepieces, including elegant, precision-crafted analog watches, chronographs, and minimalist designs. The site features various collections suited to different lifestyles and occasions, ensuring a suitable choice for every watch enthusiast.

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bulova.com Annual Revenue and Growth

bulova.com's annual sales on its online store amounted to $74.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$74.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bulova.com revenue by year

bulova.com's monthly revenueOVER TIME
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Over the past three months, bulova.com revenue has experienced growth of 34%, compared to the preceding three months.

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bulova.com revenue growth for last six months
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OVERVIEW
In November 2025, bulova.com generated $8,917,615 in online sales, significantly surpassing the LUXURY median of $89,238, yet trailing behind the industry leader, brilliantearth.com at $98,845,396. The site recorded a conversion rate of 1.00-1.50%, below the high of 2.95% for the sector, while its average order value (AOV) ranged from $425-450, well below the $975 peak. With 1,346,494 sessions, bulova.com also lagged behind the highest traffic competitor, pandora.net, which boasted 26,095,375 sessions, reflecting a broader challenge in audience engagement compared to the industry median of 27,171 sessions.
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bulova.com competitors

In November 2025, bulova.com outperformed its competitors in terms of revenue, with a total of $8,917,615 compared to watchmaxx.com at $1,845,165, watchshop.com at $1,182,872, rogersandhollands.com at $426,255, timeaftertimewatches.com at $10,313, and accutronwatch.com at $201,255. bulova.com also had the highest number of transactions at 19,993, followed by watchshop.com at 3,589. Additionally, bulova.com had the highest number of sessions with 1,346,494, surpassing its competitors significantly. When it comes to Average Order Value (AOV), bulova.com fell in the mid-range at $425-450, while watchmaxx.com had the highest AOV at $1375-1400. In terms of conversion rate, bulova.com was on par with rogersandhollands.com at 1.00-1.50%, while watchshop.com had the highest conversion rate at 2.00-2.50%. Overall, bulova.com emerged as a strong competitor in the online watch retail market.

watchmaxx.com screenshot
#1 watchmaxx.com
1.8M
Revenue
321.2K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
watchshop.com screenshot
#2 watchshop.com
1.2M
Revenue
164.5K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
rogersandhollands.com screenshot
#3 rogersandhollands.com
426.3K
Revenue
93.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
timeaftertimewatches.com screenshot
#4 timeaftertimewatches.com
10.3K
Revenue
3.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
accutronwatch.com screenshot
#5 accutronwatch.com
201.3K
Revenue
29.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
bulova.com vs top market performers
bulova.com
top retailers
conversion rate vs average order value for bulova.com and its competitors
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Revenue share by device at bulova.com

In November large majority of sales on bulova.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bulova.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bulova.com channels

Identify top traffic channels that drive growth for bulova.comand discover how performance of traffic channels has changed over time.

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bulova.com Google Ads spend

Evaluate bulova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulova.com devices

Review bulova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulova.com top markets

Explore bulova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulova.com country & global rank

Assess the ranking of bulova.com among other retailers within its primary country and worldwide.

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