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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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7.8M
Revenue
May 26
1.6M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$400-500
AOV
May 26
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Bulova.com is a website that offers a diverse range of watches for men and women. It provides customers with high-quality timepieces, including elegant, precision-crafted analog watches, chronographs, and minimalist designs. The site features various collections suited to different lifestyles and occasions, ensuring a suitable choice for every watch enthusiast.

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bulova.com Annual Revenue and Growth

bulova.com's annual sales on its online store amounted to $73.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$73.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
bulova.com revenue by year

bulova.com's monthly revenueOVER TIME
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Over the past three months, bulova.com revenue has experienced decline of 19%, compared to the preceding three months.

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bulova.com revenue decline for last six months
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OVERVIEW
In May 2026, bulova.com, operating in the LUXURY sector, generated $7,793,526 in online sales, significantly surpassing the median of $94,611, yet lagging behind swatch.com's $112,960,060. With a conversion rate of 1.00-1.50%, bulova's performance is below the industry's high of 2.79% but above its low of 0.37%. The Average Order Value (AOV) ranged from $425-450, again trailing behind the sector's high of $994. bulova.com attracted 1,583,373 sessions, considerably less than swatch.com's leading 23,070,457 sessions, while the median for the industry stands at 27,072 sessions.
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bulova.com competitors

In May 2026, bulova.com significantly outperformed its competitors, achieving a revenue of $7,793,526 with 17,415 transactions from 1,583,373 sessions, yielding an average order value (AOV) of $425-450 and a conversion rate of 1.00-1.50%. In contrast, watchmaxx.com reported $2,834,630 in revenue with a much lower transaction count of 1,853, despite having a higher AOV of $1,525-1,550 and a conversion rate of 0.00-0.50%. watchshop.com generated $606,052 with 1,885 transactions and an AOV of $300-325, maintaining a similar conversion rate of 1.00-1.50%. rogersandhollands.com earned $947,492 with 2,161 transactions and a comparable AOV of $425-450. Meanwhile, timeaftertimewatches.com and accutronwatch.com lagged with revenues of $22,831 and $309,053, respectively, highlighting bulova.com’s dominance in both revenue and overall market performance.

watchmaxx.com screenshot
#1 watchmaxx.com
2.8M
Revenue
404.5K
Sessions
0.0-0.5%
Conv. rate
$1500-1600
AOV
watchshop.com screenshot
#2 watchshop.com
606.1K
Revenue
141.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
rogersandhollands.com screenshot
#3 rogersandhollands.com
947.5K
Revenue
176K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
timeaftertimewatches.com screenshot
#4 timeaftertimewatches.com
22.8K
Revenue
12.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
accutronwatch.com screenshot
#5 accutronwatch.com
309.1K
Revenue
41.4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
bulova.com vs top market performers
bulova.com
top retailers
conversion rate vs average order value for bulova.com and its competitors
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Revenue share by device at bulova.com

In May large majority of sales on bulova.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on bulova.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bulova.com operates in

bulova.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bulova.com channels

Identify top traffic channels that drive growth for bulova.comand discover how performance of traffic channels has changed over time.

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bulova.com Google Ads spend

Evaluate bulova.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bulova.com devices

Review bulova.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bulova.com top markets

Explore bulova.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bulova.com country & global rank

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