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May 2025
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Home/Insights/Retailers/browning.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
371.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
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Browning.com is a website that offers a wide range of products for outdoor enthusiasts and firearms enthusiasts. The website sells firearms, ammunition, hunting gear, clothing, and accessories. It also provides valuable information and resources related to firearms, hunting, and outdoor activities for customers to explore and benefit from.

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browning.com's revenueOVER TIME
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Over the past three months, browning.com revenue has experienced decline of 14%, compared to the preceding three months.

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browning.com revenue decline for last six months
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OVERVIEW
browning.com's performance metrics for May 2025 include $1,148,847 in revenue for online sales, a conversion rate of 0.00-0.50%, an average order value (AOV) of $850-875, and 371,761 sessions. The SPORTS industry has a median revenue of $99,988, a high conversion rate of 2.49%, a low conversion rate of 0.5%, a high AOV of $658, a low AOV of $114, and a median sessions of 38,858. The top store in this category is gunbroker.com with $308,086,874 in revenue and 13,843,748 sessions.
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browning.com competitors

In May 2025, browning.com reported a revenue of $1,148,847 with 1,334 transactions and 371,761 sessions. The average order value (AOV) ranged between $850-875, and the conversion rate was between 0.00-0.50%. Compared to its competitors, browning.com falls behind in terms of revenue when compared to gunbroker.com, which reported a revenue of $308,086,874 with 1,095,323 transactions and 13,843,748 sessions. However, browning.com outperformed iammo.com in terms of revenue, transactions, and sessions. In terms of average order value, browning.com falls within the mid-range compared to its competitors, with gunsinternational.com having the highest AOV at $575-600. Overall, browning.com maintains a competitive position within the market based on its performance metrics when compared to its competitors in the firearms industry.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
midwestgunworks.com screenshot
#2 midwestgunworks.com
4.7M
Revenue
845.9K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
iammo.com screenshot
#3 iammo.com
17.3K
Revenue
12.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mackspw.com screenshot
#4 mackspw.com
508.5K
Revenue
50.6K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
gunbroker.com screenshot
#5 gunbroker.com
308.1M
Revenue
13.8M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
browning.com vs top market performers
browning.com
top retailers
conversion rate vs average order value for browning.com and its competitors
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Revenue share by device at browning.com

In May large majority of sales on browning.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on browning.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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browning.com channels

Identify top traffic channels that drive growth for browning.comand discover how performance of traffic channels has changed over time.

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browning.com Google Ads spend

Evaluate browning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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browning.com devices

Review browning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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browning.com top markets

Explore browning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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browning.com country & global rank

Assess the ranking of browning.com among other retailers within its primary country and worldwide.

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