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Jul 2025
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Home/Insights/Retailers/browning.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.5M
Revenue
379.8K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
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Browning.com is a website that offers a wide range of products for outdoor enthusiasts and firearms enthusiasts. The website sells firearms, ammunition, hunting gear, clothing, and accessories. It also provides valuable information and resources related to firearms, hunting, and outdoor activities for customers to explore and benefit from.

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browning.com's revenueOVER TIME
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Over the past three months, browning.com revenue has experienced decline of 13%, compared to the preceding three months.

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browning.com revenue decline for last six months
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OVERVIEW
In July 2025, browning.com in the SPORTS industry had a revenue of $1,456,238, a conversion rate of 0.00-0.50%, and an average order value (AOV) of $775-800. The website had 379,771 sessions, which was significantly lower than the industry's highest of 12,741,838 by gunbroker.com. Despite its revenue being higher than the median of $101,851, browning.com's conversion rate and AOV were lower than the industry's very high benchmarks of 2.42% and $642 respectively.
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browning.com competitors

In July 2025, browning.com lagged behind its competitors in terms of revenue and transactions. browning.com generated $1,456,238 in revenue from 1,854 transactions, with a total of 379,771 sessions. The average order value (AOV) ranged between $775-800, and the conversion rate was between 0.00-0.50%. In comparison, gunbroker.com stood out with a revenue of $277,013,395 from 990,535 transactions and 12,741,838 sessions. Their AOV was $275-300, and they had a high conversion rate of 7.50-8.00%. midwestgunworks.com also outperformed browning.com with $3,939,764 in revenue from 16,320 transactions and 770,526 sessions, featuring an AOV of $225-250 and a conversion rate of 2.00-2.50%. Overall, browning.com struggled to compete with its rivals in terms of revenue and transactions, but had a slightly higher AOV compared to some competitors.

gunsinternational.com screenshot
#1 gunsinternational.com
3.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
midwestgunworks.com screenshot
#2 midwestgunworks.com
3.9M
Revenue
770.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
iammo.com screenshot
#3 iammo.com
17.4K
Revenue
13.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mackspw.com screenshot
#4 mackspw.com
842.4K
Revenue
91.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
gunbroker.com screenshot
#5 gunbroker.com
277M
Revenue
12.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
browning.com vs top market performers
browning.com
top retailers
conversion rate vs average order value for browning.com and its competitors
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Revenue share by device at browning.com

In July large majority of sales on browning.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on browning.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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browning.com channels

Identify top traffic channels that drive growth for browning.comand discover how performance of traffic channels has changed over time.

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browning.com Google Ads spend

Evaluate browning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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browning.com devices

Review browning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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browning.com top markets

Explore browning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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browning.com country & global rank

Assess the ranking of browning.com among other retailers within its primary country and worldwide.

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