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Dec 2025
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Home/Insights/Retailers/browning.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.1M
Revenue
Dec 25
509.3K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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Browning.com is a website that offers a wide range of products for outdoor enthusiasts and firearms enthusiasts. The website sells firearms, ammunition, hunting gear, clothing, and accessories. It also provides valuable information and resources related to firearms, hunting, and outdoor activities for customers to explore and benefit from.

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browning.com Annual Revenue and Growth

browning.com's annual sales on its online store amounted to $18.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$18.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
browning.com revenue by year

browning.com's monthly revenueOVER TIME
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Over the past three months, browning.com revenue has experienced growth of 34%, compared to the preceding three months.

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browning.com revenue growth for last six months
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OVERVIEW
In December 2025, browning.com, a key player in the SPORTS industry, achieved impressive online sales revenue of $2,050,698, significantly surpassing the median of $110,843, though still far behind the market leader, gunbroker.com, at $333,534,269. The site's conversion rate ranged from 0.50-1.00%, compared to the industry high of 2.62%, with sessions reaching 509,349, well above the median of 41,382. Additionally, browning.com reported an average order value (AOV) of $725-750, which exceeds the SPORTS average of $632, illustrating strong performance metrics overall despite market competition.
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browning.com competitors

In December 2025, browning.com reported a revenue of $2,050,698 with 2,739 transactions and 509,349 sessions, resulting in an average order value (AOV) of $725-750 and a conversion rate of 0.50-1.00%. In comparison, its competitors displayed varying performance metrics. gunsinternational.com generated a revenue of $4,432,639 with 7,560 transactions and 1,545,151 sessions, boasting a lower AOV of $575-600 and a conversion rate of 0.00-0.50%. midwestgunworks.com had a revenue of $4,235,653, 17,622 transactions, and 861,076 sessions, with a lower AOV of $225-250 but a higher conversion rate of 2.00-2.50%. Despite its revenue of $333,534,269, gunbroker.com had a significantly higher conversion rate of 7.50-8.00%, while iammo.com and gunsamerica.com showcased different performance metrics within the firearms industry.

gunsinternational.com screenshot
#1 gunsinternational.com
4.4M
Revenue
1.5M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
midwestgunworks.com screenshot
#2 midwestgunworks.com
4.2M
Revenue
861.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
iammo.com screenshot
#3 iammo.com
18.8K
Revenue
13.3K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mackspw.com screenshot
#4 mackspw.com
1.8M
Revenue
185K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
gunbroker.com screenshot
#5 gunbroker.com
333.5M
Revenue
14.9M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
browning.com vs top market performers
browning.com
top retailers
conversion rate vs average order value for browning.com and its competitors
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Revenue share by device at browning.com

In December large majority of sales on browning.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on browning.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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browning.com channels

Identify top traffic channels that drive growth for browning.comand discover how performance of traffic channels has changed over time.

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browning.com Google Ads spend

Evaluate browning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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browning.com devices

Review browning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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browning.com top markets

Explore browning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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browning.com country & global rank

Assess the ranking of browning.com among other retailers within its primary country and worldwide.

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