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May 2026
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Home/Insights/Retailers/browning.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.2M
Revenue
May 26
482.9K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$700-800
AOV
May 26
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Browning.com is a website that offers a wide range of products for outdoor enthusiasts and firearms enthusiasts. The website sells firearms, ammunition, hunting gear, clothing, and accessories. It also provides valuable information and resources related to firearms, hunting, and outdoor activities for customers to explore and benefit from.

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browning.com Annual Revenue and Growth

browning.com's annual sales on its online store amounted to $18.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$18.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
browning.com revenue by year

browning.com's monthly revenueOVER TIME
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Over the past three months, browning.com revenue has experienced decline of 24%, compared to the preceding three months.

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browning.com revenue decline for last six months
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OVERVIEW
In May 2026, browning.com generated $2,208,775 in online sales, significantly surpassing the SPORTS median of $105,886, though far behind market leader gunbroker.com’s $328,707,341. With a conversion rate of 0.50-1.00%, browning.com falls within the low end of the industry range, while its average order value (AOV) of $775-800 exceeds the high industry AOV of $630. The site attracted 482,866 sessions, well above the median of 40,086 but dwarfed by gunbroker.com's 13,226,206 sessions, indicating a strong market presence despite competitive challenges.
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browning.com competitors

In May 2026, browning.com reported revenue of $2,208,775 from 2,797 transactions across 482,866 sessions, yielding an average order value (AOV) of $775-800 and a conversion rate of 0.50-1.00%. In comparison, gunsinternational.com generated significantly higher revenue at $5,481,241 with 8,895 transactions and an AOV of $600-625, maintaining a similar conversion rate of 0.50-1.00%. midwestgunworks.com, despite a lower AOV of $225-250, achieved higher transaction volumes (15,105) and revenue of $3,679,061, with an impressive conversion rate of 2.00-2.50%. Meanwhile, gunbroker.com dwarfed all competitors with an astounding $328,707,341 in revenue from 1,136,380 transactions, and a conversion rate of 8.50-9.00%. Lastly, gunsamerica.com reported $1,292,959 in revenue from 4,044 transactions, showing a conversion rate of 1.00-1.50%. Overall, browning.com remains competitive but trails significantly behind leading competitors.

gunsinternational.com screenshot
#1 gunsinternational.com
5.5M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
midwestgunworks.com screenshot
#2 midwestgunworks.com
3.7M
Revenue
664K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
iammo.com screenshot
#3 iammo.com
21.9K
Revenue
13.2K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
mackspw.com screenshot
#4 mackspw.com
1.3M
Revenue
158.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gunbroker.com screenshot
#5 gunbroker.com
328.7M
Revenue
13.2M
Sessions
8.5-9.0%
Conv. rate
$275-300
AOV
browning.com vs top market performers
browning.com
top retailers
conversion rate vs average order value for browning.com and its competitors
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Revenue share by device at browning.com

In May large majority of sales on browning.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on browning.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries browning.com operates in

browning.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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browning.com channels

Identify top traffic channels that drive growth for browning.comand discover how performance of traffic channels has changed over time.

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browning.com Google Ads spend

Evaluate browning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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browning.com devices

Review browning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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browning.com top markets

Explore browning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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browning.com country & global rank

Assess the ranking of browning.com among other retailers within its primary country and worldwide.

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