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Mar 2026
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Home/Insights/Retailers/browning.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.3M
Revenue
Mar 26
485.8K
Sessions
Mar 26
0.0-0.5%
Conv. rate
Mar 26
$500-600
AOV
Mar 26
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Browning.com is a website that offers a wide range of products for outdoor enthusiasts and firearms enthusiasts. The website sells firearms, ammunition, hunting gear, clothing, and accessories. It also provides valuable information and resources related to firearms, hunting, and outdoor activities for customers to explore and benefit from.

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browning.com Annual Revenue and Growth

browning.com's annual sales on its online store amounted to $18.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$18.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
browning.com revenue by year

browning.com's monthly revenueOVER TIME
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Over the past three months, browning.com revenue has experienced growth of 1.2%, compared to the preceding three months.

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browning.com revenue growth for last six months
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OVERVIEW
In March 2026, browning.com generated $1,309,226 in online sales, significantly surpassing the median revenue of $109,018 in the SPORTS industry, yet lagging behind the leader, gunbroker.com, at $344,171,183. The site's conversion rate ranged from 0.00-0.50%, well below the high of 2.74% and just above the low of 0.53%. browning.com's average order value (AOV) was $525-550, slightly lower than the industry high of $588, with sessions totaling 485,766, far less than gunbroker.com’s 14,795,148 and above the median of 40,251 in the category.
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browning.com competitors

In March 2026, browning.com reported a revenue of $1,309,226 with 2,412 transactions and 485,766 sessions, resulting in an average order value (AOV) range of $525-550 and a conversion rate of 0.00-0.50%. Compared to its competitors, browning.com falls behind in terms of revenue and transactions. For instance, gunbroker.com leads the pack with a staggering revenue of $344,171,183 from 1,204,390 transactions and 14,795,148 sessions, boasting an AOV of $275-300 and a conversion rate of 8.00-8.50%. While browning.com is competitive in terms of AOV and conversion rate, it may need to focus on increasing transactions and sessions to catch up to the leading players in the firearms industry such as gunsinternational.com and gunbroker.com.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
midwestgunworks.com screenshot
#2 midwestgunworks.com
2.8M
Revenue
872.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
iammo.com screenshot
#3 iammo.com
17.4K
Revenue
10.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mackspw.com screenshot
#4 mackspw.com
1.8M
Revenue
185K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
gunbroker.com screenshot
#5 gunbroker.com
344.2M
Revenue
14.8M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
browning.com vs top market performers
browning.com
top retailers
conversion rate vs average order value for browning.com and its competitors
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Revenue share by device at browning.com

In March large majority of sales on browning.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on browning.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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browning.com channels

Identify top traffic channels that drive growth for browning.comand discover how performance of traffic channels has changed over time.

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browning.com Google Ads spend

Evaluate browning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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browning.com devices

Review browning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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browning.com top markets

Explore browning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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browning.com country & global rank

Assess the ranking of browning.com among other retailers within its primary country and worldwide.

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