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Oct 2025
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Home/Insights/Retailers/browning.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.6M
Revenue
Oct 25
500.7K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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Browning.com is a website that offers a wide range of products for outdoor enthusiasts and firearms enthusiasts. The website sells firearms, ammunition, hunting gear, clothing, and accessories. It also provides valuable information and resources related to firearms, hunting, and outdoor activities for customers to explore and benefit from.

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browning.com Annual Revenue and Growth

browning.com's annual sales on its online store amounted to $18.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$18.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
browning.com revenue by year

browning.com's monthly revenueOVER TIME
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Over the past three months, browning.com revenue has experienced growth of 3.3%, compared to the preceding three months.

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browning.com revenue growth for last six months
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OVERVIEW
In October 2025, browning.com generated $1,577,626 in online sales, significantly surpassing the SPORTS median of $103,393, though it still lagged behind gunbroker.com's $307,190,709. The site's conversion rate ranged from 0.00-0.50%, underperforming compared to the high of 2.58% and the low of 0.5% within the industry. browning.com achieved an average order value (AOV) between $825-850, exceeding the high AOV benchmark of $652, while attracting 500,675 sessions, a considerable number relative to the industry median of 38,088 but far less than gunbroker.com's 13,734,560 sessions.
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browning.com competitors

When comparing browning.com to its competitors in the firearms industry as of October 2025, it is evident that browning.com falls behind in terms of revenue, transactions, sessions, and average order value (AOV). While browning.com generated $1,577,626 in revenue from 1,886 transactions and 500,675 sessions with an AOV ranging from $825-850 and a conversion rate of 0.00-0.50, competitors like gunbroker.com outperformed with a staggering revenue of $307,190,709 from 1,078,533 transactions and 13,734,560 sessions, boasting an AOV of $275-300 and a conversion rate of 7.50-8.00. Similarly, gunsinternational.com, midwestgunworks.com, iammo.com, and gunsamerica.com all showcased higher revenue, transactions, and sessions compared to browning.com. These metrics suggest that browning.com may need to reevaluate its strategies to keep up with the competition in the firearms market.

gunsinternational.com screenshot
#1 gunsinternational.com
4.1M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
midwestgunworks.com screenshot
#2 midwestgunworks.com
3.8M
Revenue
762.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
iammo.com screenshot
#3 iammo.com
9.6K
Revenue
6.3K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mackspw.com screenshot
#4 mackspw.com
1.1M
Revenue
123K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
gunbroker.com screenshot
#5 gunbroker.com
307.2M
Revenue
13.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
browning.com vs top market performers
browning.com
top retailers
conversion rate vs average order value for browning.com and its competitors
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Revenue share by device at browning.com

In October large majority of sales on browning.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on browning.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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browning.com channels

Identify top traffic channels that drive growth for browning.comand discover how performance of traffic channels has changed over time.

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browning.com Google Ads spend

Evaluate browning.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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browning.com devices

Review browning.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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browning.com top markets

Explore browning.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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browning.com country & global rank

Assess the ranking of browning.com among other retailers within its primary country and worldwide.

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