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May 2025
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Home/Insights/Retailers/bluevanilla.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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140.7K
Revenue
208.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Bluevanilla.com is an online retail platform that offers a wide selection of clothing and accessories. They sell an assortment of trendy and fashionable items for women, including dresses, tops, bottoms, outerwear, shoes, and handbags. The website provides a convenient and seamless shopping experience for customers looking for stylish outfits.

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bluevanilla.com's revenueOVER TIME
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Over the past three months, bluevanilla.com revenue has experienced growth of 19%, compared to the preceding three months.

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bluevanilla.com revenue growth for last six months
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OVERVIEW
In May 2025, bluevanilla.com, in the FASHION AND APPAREL industry, recorded $140,732 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $50-75. The site attracted 208,284 sessions, while the top performer, shein.com, boasted $731,622,726 in revenue and 224,142,058 sessions. The median revenue for the industry was $81,783, the highest conversion rate was 3.09%, and the highest AOV was $415, while the lowest conversion rate was 0.67% and the lowest AOV was $82.
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bluevanilla.com competitors

In May 2025, bluevanilla.com, with a revenue of $140,732 from 2,572 transactions and 208,284 sessions, boasts an average order value (AOV) ranging from $50 to $75 and a conversion rate between 1.00% to 1.50%. In comparison, its competitor hellomolly.com stands out with a significantly higher revenue of $24,710,417 generated from 123,019 transactions and 2,297,344 sessions. hellomolly.com also commands a much higher AOV range of $200 to $225, indicating larger purchases, and an impressive conversion rate of 5.00% to 5.50%. While bluevanilla.com may have a lower overall revenue and traffic volume, it caters to a different market segment with lower-priced items, resulting in a different AOV and conversion rate compared to hellomolly.com.

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#1 hellomolly.com
24.7M
Revenue
2.3M
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
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bluevanilla.com vs top market performers
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conversion rate vs average order value for bluevanilla.com and its competitors
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Revenue share by device at bluevanilla.com

In May large majority of sales on bluevanilla.com, 82% was finalized on mobile devices, with 18% of sales coming from desktop devices.

In May large majority of sales on bluevanilla.com, 82% was finalized on mobile devices, with 18% of sales coming from desktop devices.
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bluevanilla.com channels

Identify top traffic channels that drive growth for bluevanilla.comand discover how performance of traffic channels has changed over time.

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bluevanilla.com Google Ads spend

Evaluate bluevanilla.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluevanilla.com devices

Review bluevanilla.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluevanilla.com top markets

Explore bluevanilla.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluevanilla.com country & global rank

Assess the ranking of bluevanilla.com among other retailers within its primary country and worldwide.

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