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Aug 2026
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Home/Insights/Retailers/bluevanilla.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for bluevanilla.combluevanilla.com

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137.1K
Revenue
Aug 26
151.4K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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Bluevanilla.com is an online retail platform that offers a wide selection of clothing and accessories. They sell an assortment of trendy and fashionable items for women, including dresses, tops, bottoms, outerwear, shoes, and handbags. The website provides a convenient and seamless shopping experience for customers looking for stylish outfits.

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bluevanilla.com Annual Revenue and Growth

bluevanilla.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bluevanilla.com revenue by year

bluevanilla.com's monthly revenueOVER TIME
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Over the past three months, bluevanilla.com revenue has experienced growth of 46%, compared to the preceding three months.

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bluevanilla.com revenue growth for last six months
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OVERVIEW
bluevanilla.com achieved a conversion rate of 1.50-2.00% and an average order value (AOV) of $50-75, both of which fall within the category's typical ranges. In August 2026, the site generated $137,000 in revenue from online sales, significantly higher than an average fashion and apparel store's $87,900. With 151,000 sessions during the month, bluevanilla.com outperformed the typical traffic of around 37,200 sessions seen in an average fashion and apparel store, though it remains far below the traffic of leading stores like shein.com, which attracts 279.5 million sessions.
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bluevanilla.com competitors

In August 2026, bluevanilla.com trails its competitor hellomolly.com significantly in key metrics. With revenue of $137,000 from 2,613 transactions and 151,000 sessions, bluevanilla.com falls behind hellomolly.com, which boasts a revenue of $7.8 million, 38,000 transactions, and 1.6 million sessions. The average order value for bluevanilla.com ranges from $50 to $75, while hellomolly.com achieves a considerably higher AOV of $200 to $225. In terms of conversion rates, bluevanilla.com records between 1.50% and 2.00%, whereas hellomolly.com leads with a conversion rate of 2.00% to 2.50%. Overall, bluevanilla.com lags in revenue, transactions, and sessions compared to hellomolly.com, highlighting a distinct gap in performance between the two platforms.

hellomolly.com screenshot
#1 hellomolly.com
7.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
bluevanilla.com vs top market performers
bluevanilla.com
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conversion rate vs average order value for bluevanilla.com and its competitors
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Industries bluevanilla.com operates in

bluevanilla.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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bluevanilla.com channels

Identify top traffic channels that drive growth for bluevanilla.comand discover how performance of traffic channels has changed over time.

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bluevanilla.com Google Ads spend

Evaluate bluevanilla.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluevanilla.com devices

Review bluevanilla.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluevanilla.com top markets

Explore bluevanilla.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluevanilla.com country & global rank

Assess the ranking of bluevanilla.com among other retailers within its primary country and worldwide.

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