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Jul 2025
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Home/Insights/Retailers/bluevanilla.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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164.7K
Revenue
168.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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Bluevanilla.com is an online retail platform that offers a wide selection of clothing and accessories. They sell an assortment of trendy and fashionable items for women, including dresses, tops, bottoms, outerwear, shoes, and handbags. The website provides a convenient and seamless shopping experience for customers looking for stylish outfits.

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bluevanilla.com's revenueOVER TIME
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Over the past three months, bluevanilla.com revenue has experienced growth of 40%, compared to the preceding three months.

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bluevanilla.com revenue growth for last six months
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OVERVIEW
In July 2025, bluevanilla.com, a FASHION AND APPAREL website, generated $164,699 in revenue with a conversion rate of 1.50-2.00% and an average order value of $50-75. It had 168,708 sessions, falling below the industry median of 36,317. In comparison, shein.com leads the industry with $817,680,251 in revenue and 294,721,604 sessions. Despite the average performance metrics, bluevanilla.com remains competitive in the FASHION AND APPAREL sector, positioning itself among other key players in the market.
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bluevanilla.com competitors

In July 2025, bluevanilla.com, with a revenue of $164,699 and 2,912 transactions from 168,708 sessions, had an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, its competitor hellomolly.com generated a significantly higher revenue of $6,689,603 from 38,371 transactions and 1,665,856 sessions. hellomolly.com boasted a higher AOV of $150-175 and a slightly better conversion rate of 2.00-2.50%. While bluevanilla.com had a respectable performance, hellomolly.com outperformed it in terms of revenue, number of transactions, and average order value. However, bluevanilla.com had a comparable conversion rate, indicating a strong potential for growth and improvement in the future.

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#1 hellomolly.com
6.7M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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TOP MARKET PERFORMERSby revenue
bluevanilla.com vs top market performers
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conversion rate vs average order value for bluevanilla.com and its competitors
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Revenue share by device at bluevanilla.com

In July large majority of sales on bluevanilla.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In July large majority of sales on bluevanilla.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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bluevanilla.com channels

Identify top traffic channels that drive growth for bluevanilla.comand discover how performance of traffic channels has changed over time.

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bluevanilla.com Google Ads spend

Evaluate bluevanilla.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluevanilla.com devices

Review bluevanilla.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluevanilla.com top markets

Explore bluevanilla.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluevanilla.com country & global rank

Assess the ranking of bluevanilla.com among other retailers within its primary country and worldwide.

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