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Jan 2026
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Home/Insights/Retailers/bluevanilla.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for bluevanilla.combluevanilla.com

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94.3K
Revenue
Jan 26
168.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Bluevanilla.com is an online retail platform that offers a wide selection of clothing and accessories. They sell an assortment of trendy and fashionable items for women, including dresses, tops, bottoms, outerwear, shoes, and handbags. The website provides a convenient and seamless shopping experience for customers looking for stylish outfits.

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bluevanilla.com Annual Revenue and Growth

bluevanilla.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bluevanilla.com revenue by year

bluevanilla.com's monthly revenueOVER TIME
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Over the past three months, bluevanilla.com revenue has experienced decline of 12%, compared to the preceding three months.

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bluevanilla.com revenue decline for last six months
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OVERVIEW
In January 2026, bluevanilla.com, operating in the FASHION AND APPAREL sector, generated online sales of $94,255, slightly above the median of $91,806, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.1%. The site's average order value (AOV) ranged from $25 to $50, significantly lower than the sector's high of $390. bluevanilla.com recorded 168,367 sessions, surpassing the median of 38,909, yet still far behind industry leader shein.com, which achieved 279,580,739 sessions and $809,875,018 in revenue.
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bluevanilla.com competitors

In January 2026, bluevanilla.com generated $94,255 in revenue from 2,021 transactions and 168,367 sessions with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 1.00% to 1.50%. In comparison, hellomolly.com, one of its competitors, earned a significantly higher revenue of $7,663,059 from 40,708 transactions and 1,942,920 sessions. hellomolly.com also boasted a higher AOV of $175 to $200 and a conversion rate of 2.00% to 2.50%. While bluevanilla.com may have a lower revenue, transaction volume, and sessions compared to hellomolly.com, it still remains competitive with its own strengths in the market.

hellomolly.com screenshot
#1 hellomolly.com
7.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
bluevanilla.com vs top market performers
bluevanilla.com
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conversion rate vs average order value for bluevanilla.com and its competitors
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Revenue share by device at bluevanilla.com

In January large majority of sales on bluevanilla.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In January large majority of sales on bluevanilla.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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bluevanilla.com channels

Identify top traffic channels that drive growth for bluevanilla.comand discover how performance of traffic channels has changed over time.

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bluevanilla.com Google Ads spend

Evaluate bluevanilla.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluevanilla.com devices

Review bluevanilla.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluevanilla.com top markets

Explore bluevanilla.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluevanilla.com country & global rank

Assess the ranking of bluevanilla.com among other retailers within its primary country and worldwide.

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