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Oct 2025
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Home/Insights/Retailers/bluelene.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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28.1K
Revenue
Oct 25
9.2K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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bluelene is the first commercially available skin cream with methylene blue for anti-aging. scientifically proven to increase skin hydration, expand skin thickness, and improve overall skin texture. shop now!

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bluelene.com Annual Revenue and Growth

bluelene.com's annual sales on its online store amounted to $168.1K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$168.1K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
bluelene.com revenue by year

bluelene.com's monthly revenueOVER TIME
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Over the past three months, bluelene.com revenue has experienced decline of 41%, compared to the preceding three months.

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bluelene.com revenue decline for last six months
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OVERVIEW
In October 2025, bluelene.com, operating in the lifestyle/beauty_and_cosmetics sector, generated $28,073 in online sales, below the industry median of $41,294, with a conversion rate of 3.50-4.00%, slightly below the high benchmark of 4.65%. The average order value (AOV) ranged between $75-100, far from the sector's high of $202, while the website attracted 9,228 sessions, significantly less than the median of 18,156 in its category, highlighting opportunities for growth compared to market leaders like themancompany.com and sephora.com, which dominate both sales and traffic.
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bluelene.com competitors

In October 2025, bluelene.com outperformed its competitor berlinskin.com in terms of revenue, with bluelene.com generating $28,073 compared to berlinskin.com's $16,246. bluelene.com also had a higher number of transactions at 330, whereas berlinskin.com only had 128 transactions. However, berlinskin.com had a higher average order value (AOV) range of $125-$150, while bluelene.com's AOV range was $75-$100. In terms of sessions, bluelene.com had a significantly higher number at 9,228 compared to berlinskin.com's 2,606. Despite these differences, berlinskin.com had a slightly higher conversion rate range of 4.50-5.00, while bluelene.com had a conversion rate range of 3.50-4.00. Overall, bluelene.com had a stronger performance in terms of revenue and transactions, while berlinskin.com had a higher AOV and conversion rate.

berlinskin.com screenshot
#1 berlinskin.com
16.2K
Revenue
2.6K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
bluelene.com vs top market performers
bluelene.com
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conversion rate vs average order value for bluelene.com and its competitors
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Revenue share by device at bluelene.com

In October large majority of sales on bluelene.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bluelene.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluelene.com channels

Identify top traffic channels that drive growth for bluelene.comand discover how performance of traffic channels has changed over time.

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bluelene.com Google Ads spend

Evaluate bluelene.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluelene.com devices

Review bluelene.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluelene.com top markets

Explore bluelene.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluelene.com country & global rank

Assess the ranking of bluelene.com among other retailers within its primary country and worldwide.

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