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May 2025
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Home/Insights/Retailers/bluelene.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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36.9K
Revenue
12K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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bluelene is the first commercially available skin cream with methylene blue for anti-aging. scientifically proven to increase skin hydration, expand skin thickness, and improve overall skin texture. shop now!

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bluelene.com's revenueOVER TIME
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Over the past three months, bluelene.com revenue has experienced growth of 66%, compared to the preceding three months.

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bluelene.com revenue growth for last six months
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OVERVIEW
bluelene.com's May 2025 performance metrics in the lifestyle/beauty_and_cosmetics industry: online sales revenue of $36,940 (median: $46,882, largest: ulta.com $96,002,620), conversion rate 3.00-3.50% (high: 4.51%, low: 1.17%), AOV $75-100 (high: $213, low: $53), sessions 11,994 (highest: sephora.com 38,510,361, median: 19,997).
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bluelene.com competitors

In May 2025, bluelene.com outperformed its competitor berlinskin.com in terms of revenue, with bluelene.com generating $36,940 compared to berlinskin.com's $10,143. bluelene.com also had a higher number of transactions at 401, as opposed to berlinskin.com's 76 transactions. However, when looking at the average order value (AOV), berlinskin.com had a higher range at $125-$150, while bluelene.com had an AOV of $75-$100. In terms of sessions, bluelene.com had a significantly higher number at 11,994 compared to berlinskin.com's 1,515. The conversion rate for bluelene.com was in the range of 3.00-3.50%, while berlinskin.com had a higher conversion rate of 5.00-5.50%. Overall, bluelene.com showed strong performance in revenue and sessions but could work on improving their AOV and conversion rate to compete more effectively with berlinskin.com.

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#1 berlinskin.com
10.1K
Revenue
1.5K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
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bluelene.com vs top market performers
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conversion rate vs average order value for bluelene.com and its competitors
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Revenue share by device at bluelene.com

In May large majority of sales on bluelene.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on bluelene.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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bluelene.com channels

Identify top traffic channels that drive growth for bluelene.comand discover how performance of traffic channels has changed over time.

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bluelene.com Google Ads spend

Evaluate bluelene.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluelene.com devices

Review bluelene.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluelene.com top markets

Explore bluelene.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluelene.com country & global rank

Assess the ranking of bluelene.com among other retailers within its primary country and worldwide.

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