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Nov 2025
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Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for blankets.comblankets.com

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4K
Revenue
Nov 25
2.2K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

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blankets.com Annual Revenue and Growth

blankets.com's annual sales on its online store amounted to $84.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$84.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
blankets.com revenue by year

blankets.com's monthly revenueOVER TIME
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Over the past three months, blankets.com revenue has experienced decline of 4.1%, compared to the preceding three months.

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blankets.com revenue decline for last six months
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OVERVIEW
In November 2025, blankets.com generated $3,988 in online sales, significantly below the home and garden median of $122,040, with a conversion rate of 1.50-2.00%, lower than the industry high of 3.53%. The average order value (AOV) ranged from $100-125, near the low end compared to a high of $672 in the sector. With only 2,191 sessions, blankets.com struggled to compete against industry leader homedepot.com, which recorded 171,906,089 sessions, and highlights a challenging market position amidst much larger competitors.
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blankets.com competitors

In November 2025, blankets.com reported a revenue of $3,988 from 34 transactions and 2,191 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, we see that bigblanket.com leads the pack with a revenue of $898,436 from 5,334 transactions and 640,719 sessions, boasting an AOV of $150-175 but a lower conversion rate of 0.50-1.00%. redlandcotton.com follows closely behind with $891,931 in revenue from 4,404 transactions and 142,337 sessions, featuring the highest AOV of $200-225 and a conversion rate of 3.00-3.50%. On the lower end, commondeer.com generated $7,310 in revenue from 139 transactions and 8,061 sessions, with an AOV of $50-75 and a conversion rate of 1.50-2.00%. erwinmueller.com stands out with a significant revenue of $4,396,924 from 37,230 transactions and 997,232 sessions, matching blankets.com's AOV range of $100-125 but surpassing with a conversion rate of 3.50-4.00%.

bigblanket.com screenshot
#1 bigblanket.com
898.4K
Revenue
640.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
891.9K
Revenue
142.3K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
commondeer.com screenshot
#3 commondeer.com
7.3K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
4.4M
Revenue
997.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
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blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

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blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

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