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Apr 2026
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Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for blankets.comblankets.com

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5.4K
Revenue
Apr 26
2.6K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

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blankets.com Annual Revenue and Growth

blankets.com's annual sales on its online store amounted to $62.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$62.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
blankets.com revenue by year

blankets.com's monthly revenueOVER TIME
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Over the past three months, blankets.com revenue has experienced decline of 38%, compared to the preceding three months.

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blankets.com revenue decline for last six months
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OVERVIEW
In April 2026, blankets.com generated $5,424 in online sales with a conversion rate of 1.00-1.50%, significantly below the home_and_garden industry median of $116,511 and high conversion rate of 3.31%. The average order value (AOV) ranged from $150 to $175, contrasting with the industry's high of $676 and low of $91. The site recorded 2,553 sessions, far fewer than the median of 34,309 and the top competitor homedepot.com, which had 184,735,892 sessions. Overall, blankets.com shows potential for growth in a highly competitive market.
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blankets.com competitors

In April 2026, blankets.com generated $5,424 in revenue from 34 transactions across 2,553 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, bigblanket.com significantly outperformed with $356,733 in revenue and 2,063 transactions from 209,570 sessions, reflecting a conversion rate of 0.50-1.00%. redlandcotton.com also exceeded blankets.com, achieving $171,488 in revenue and 1,290 transactions, maintaining a conversion rate of 1.00-1.50%. commondeer.com, while closer to blankets.com, managed $6,072 in revenue and 113 transactions, yet it attracted 8,184 sessions with the same conversion rate. Notably, erwinmueller.com dominated the market with an impressive $2,261,851 in revenue, fueled by 15,965 transactions across 492,267 sessions and a conversion rate of 3.00-3.50%. Overall, blankets.com lags behind its competitors in revenue and transactions, while achieving a comparable conversion rate.

bigblanket.com screenshot
#1 bigblanket.com
356.7K
Revenue
209.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
171.5K
Revenue
104.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
commondeer.com screenshot
#3 commondeer.com
6.1K
Revenue
8.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
2.3M
Revenue
492.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
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blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

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blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

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