Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for blankets.comblankets.com

Start benchmarking for free
Sign in with GoogleSign up with Google
8.5K
Revenue
Jul 26
3.2K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

blankets.com Annual Revenue and Growth

blankets.com's annual sales on its online store amounted to $62.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$62.6K
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
blankets.com revenue by year

blankets.com's monthly revenueOVER TIME
View real-time data

Over the past three months, blankets.com revenue has experienced growth of 54%, compared to the preceding three months.

View real-time data
blankets.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, blankets.com, a home and garden category site, generated $8,546 in revenue from online sales, significantly lower than the $118,000 average for an average home and garden store. Its conversion rate ranged between 1.00-1.50%, which is within the typical range of 0.64% to 3.35% for an average home and garden store. With an average order value (AOV) of $175-200, blankets.com sits within the typical AOV range of $99 to $687. The site recorded 3,238 sessions, compared to an average of around 33,500 for an average home and garden store.
Read more

blankets.com competitors

The competitive set includes blankets.com, bigblanket.com, redlandcotton.com, commondeer.com, and erwinmueller.com. In July 2026, blankets.com generated $8,546 from 43 transactions across 3,238 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, erwinmueller.com dominated the market with $4.6 million in revenue, 39,100 transactions, and 1,000,000 sessions, trailing blankets.com significantly in conversion rate at 3.50-4.00%. Meanwhile, redlandcotton.com also outperformed blankets.com with $864,000 in revenue and 4,821 transactions. Although commondeer.com had a comparable conversion rate of 1.00-1.50%, its overall performance was much lower, with only $3,482 in revenue from 72 transactions. Overall, blankets.com ranks fourth in revenue, transactions, and sessions among its competitors, trailing erwinmueller.com by 4.6 million in revenue, 39,100 in transactions, and 997,000 in sessions.

bigblanket.com screenshot
#1 bigblanket.com
298.3K
Revenue
231.5K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
863.9K
Revenue
208.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
commondeer.com screenshot
#3 commondeer.com
3.5K
Revenue
4.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
4.6M
Revenue
999.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard