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Jul 2025
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Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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5.6K
Revenue
2.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

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blankets.com's revenueOVER TIME
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Over the past three months, blankets.com revenue has experienced growth of 15%, compared to the preceding three months.

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blankets.com revenue growth for last six months
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OVERVIEW
In July 2025, blankets.com, a HOME AND GARDEN industry site, reported online sales revenue of $5,577, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $125-150. The site had 2,835 sessions, while the top store in the category, homedepot.com, had 175,364,207 sessions. The median revenue for the industry was $124,626, with the highest AOV at $673 and the lowest at $93. Notably, a very high conversion rate in the category was 3.28%, and a very low was 0.62%, indicating blankets.com's performance relative to industry peers.
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blankets.com competitors

In July 2025, blankets.com reported a revenue of $5,577 with 42 transactions and 2,835 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 1.00% and 1.50%. Comparing blankets.com to its competitors, bigblanket.com stood out with a revenue of $507,203 from 3,133 transactions and 450,956 sessions. Their AOV was higher, ranging from $150 to $175, but their conversion rate was slightly lower at 0.50% to 1.00%. redlandcotton.com also surpassed blankets.com with a revenue of $569,630 from 3,039 transactions and 131,448 sessions, boasting an AOV of $175 to $200 and a higher conversion rate of 2.00% to 2.50%. Despite being in a similar niche, blankets.com could focus on increasing its AOV and conversion rate to compete more effectively with these top performers.

bigblanket.com screenshot
#1 bigblanket.com
507.2K
Revenue
451K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
569.6K
Revenue
131.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
commondeer.com screenshot
#3 commondeer.com
4.8K
Revenue
6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
3.4M
Revenue
755.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
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Revenue share by device at blankets.com

In July large majority of sales on blankets.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on blankets.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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brands overtime comparison

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blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

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blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

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