Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for blankets.comblankets.com

Start benchmarking for free
Sign in with GoogleSign up with Google
7.7K
Revenue
Jan 26
4.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

blankets.com Annual Revenue and Growth

blankets.com's annual sales on its online store amounted to $62.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$62.6K
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
blankets.com revenue by year

blankets.com's monthly revenueOVER TIME
View real-time data

Over the past three months, blankets.com revenue has experienced growth of 8.7%, compared to the preceding three months.

View real-time data
blankets.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, blankets.com generated $7,704 in online sales, significantly below the home_and_garden median of $122,772, with a conversion rate of 1.50-2.00%, compared to a high of 3.41% in the industry. The average order value (AOV) ranged between $100-125, while the industry high reached $677. The website recorded 4,137 sessions, far fewer than the median of 34,453, highlighting its challenges in competitiveness against larger players like homedepot.com, which led the category with $1,456,474,205 in revenue and 138,848,672 sessions.
Read more

blankets.com competitors

In January 2026, blankets.com generated $7,704 in revenue from 72 transactions and 4,137 sessions, with an average order value (AOV) ranging between $100-$125 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, bigblanket.com stands out with a revenue of $638,655 from 3,829 transactions and 385,758 sessions, boasting a higher AOV of $150-$175 but a lower conversion rate of 0.50-1.00%. redlandcotton.com also shows strong performance with $599,586 in revenue from 3,048 transactions and 101,259 sessions, offering a higher AOV of $175-$200 and a superior conversion rate of 3.00-3.50%. While blankets.com competes closely with commondeer.com, which had revenue of $4,777 from 117 transactions and 9,098 sessions, erwinmueller.com stands out as the top performer with $5,230,368 in revenue from 43,725 transactions and 1,153,029 sessions, showcasing a similar AOV to blankets.com but a higher conversion rate of 3.50-4.00%.

bigblanket.com screenshot
#1 bigblanket.com
638.7K
Revenue
385.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
599.6K
Revenue
101.3K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
commondeer.com screenshot
#3 commondeer.com
4.8K
Revenue
9.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
5.2M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard