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May 2025
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Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.9K
Revenue
2.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

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blankets.com's revenueOVER TIME
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Over the past three months, blankets.com revenue has experienced decline of 27%, compared to the preceding three months.

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blankets.com revenue decline for last six months
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OVERVIEW
In May 2025, blankets.com in the HOME AND GARDEN industry generated $4,913 in online sales with a conversion rate of 1.50-2.00% and an AOV of $125-150 from 2,369 sessions. The median revenue in the category is $131,378, with the highest coming from homedepot.com at $1,523,750,068. The highest conversion rate is 3.35% and AOV is $677, while the lowest are 0.68% and $94, respectively. The top sessions in the category is 181,263,132 from homedepot.com, with a median of 36,055.
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blankets.com competitors

In May 2025, blankets.com reported a revenue of $4,913 with 36 transactions and 2,369 sessions, boasting an Average Order Value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, blankets.com falls behind in revenue and transactions. commondeer.com generated $5,403 in revenue from 100 transactions and 5,802 sessions, with a lower AOV of $50-75 but a similar conversion rate. bigblanket.com outperformed all with a significant revenue of $561,452 from 3,544 transactions and 460,248 sessions, showcasing a higher AOV of $150-175 but a lower conversion rate. erwinmueller.com excelled with a massive revenue of $3,270,830, 25,501 transactions, and 685,575 sessions, along with a higher AOV of $125-150 and a superior conversion rate. redlandcotton.com also surpassed blankets.com with a revenue of $413,191, 2,195 transactions, 123,279 sessions, a higher AOV of $175-200, and a comparable conversion rate.

bigblanket.com screenshot
#1 bigblanket.com
561.5K
Revenue
460.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
413.2K
Revenue
123.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
commondeer.com screenshot
#3 commondeer.com
5.4K
Revenue
5.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
3.3M
Revenue
685.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
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Revenue share by device at blankets.com

In May large majority of sales on blankets.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on blankets.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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brands overtime comparison

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blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

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blankets.com Google Ads spend

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blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

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