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Aug 2026
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Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for blankets.comblankets.com

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6.6K
Revenue
Aug 26
2.7K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$175-200
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

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blankets.com Annual Revenue and Growth

blankets.com's annual sales on its online store amounted to $62.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$62.6K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
blankets.com revenue by year

blankets.com's monthly revenueOVER TIME
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Over the past three months, blankets.com revenue has experienced growth of 24%, compared to the preceding three months.

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blankets.com revenue growth for last six months
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OVERVIEW
In August 2026, blankets.com, a home and garden category site, generated $6,573 in online sales, significantly lower than the $130,000 of an average home and garden store. Its conversion rate of 1.00-1.50% falls within the typical range of 0.64% to 3.35%. The average order value (AOV) of $175-200 is also within the typical range of $98 to $688. With 2,720 sessions, blankets.com is notably below the average of 36,700 sessions seen by an average home and garden store.
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blankets.com competitors

The competitive set includes blankets.com, bigblanket.com, redlandcotton.com, commondeer.com, and erwinmueller.com. In August 2026, blankets.com generated revenue of $6,573 from 36 transactions across 2,720 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. In contrast, erwinmueller.com leads in revenue at $3.9 million, with 33,000 transactions and 922,000 sessions. Both bigblanket.com and redlandcotton.com also significantly outperform blankets.com, with revenues of $291,000 and $560,000, respectively. commondeer.com trails slightly behind blankets.com in revenue at $6,210, but exceeds it in conversion rate with 1.50-2.00%. Overall, blankets.com ranks fourth in revenue, transactions, and sessions among its competitors.

bigblanket.com screenshot
#1 bigblanket.com
290.9K
Revenue
238K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
560.1K
Revenue
138K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
commondeer.com screenshot
#3 commondeer.com
6.2K
Revenue
7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
3.9M
Revenue
921.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
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blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

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blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

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