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Oct 2025
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Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for blankets.comblankets.com

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4.8K
Revenue
Oct 25
2.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

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blankets.com Annual Revenue and Growth

blankets.com's annual sales on its online store amounted to $84.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$84.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
blankets.com revenue by year

blankets.com's monthly revenueOVER TIME
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Over the past three months, blankets.com revenue has experienced growth of 1.2%, compared to the preceding three months.

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blankets.com revenue growth for last six months
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OVERVIEW
In October 2025, blankets.com generated $4,779 in online sales, significantly below the home_and_garden median of $117,921, with sessions totaling 2,691 compared to the median of 30,856. The conversion rate ranged between 1.50-2.00%, underperforming against the category's high of 3.47% and above a low of 0.7%. Its average order value (AOV) stood between $100-125, lower than the category's high of $676 but above the low of $94, reflecting challenges in capturing market share compared to the industry leader, homedepot.com, which amassed an astounding $1,418,970,899 in revenue.
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blankets.com competitors

In October 2025, blankets.com reported a revenue of $4,779 with 42 transactions and 2,691 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, blankets.com falls short in revenue and transactions but excels in conversion rate. bigblanket.com leads the pack with a revenue of $402,116 from 2,411 transactions and 308,270 sessions, with an AOV of $150-175 and a conversion rate of 0.50-1.00%. redlandcotton.com follows closely behind with a revenue of $640,200, 3,358 transactions, and 100,205 sessions, showing an AOV of $175-200 and a conversion rate of 3.00-3.50%. While blankets.com may not top the revenue charts, its focus on high conversion rates sets it apart from its competitors in the blanket industry.

bigblanket.com screenshot
#1 bigblanket.com
402.1K
Revenue
308.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
640.2K
Revenue
100.2K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
commondeer.com screenshot
#3 commondeer.com
9.7K
Revenue
8.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
4.1M
Revenue
864.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
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blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

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blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blankets.com top markets

Explore blankets.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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blankets.com country & global rank

Assess the ranking of blankets.com among other retailers within its primary country and worldwide.

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