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Sep 2025
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Home/Insights/Retailers/blankets.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for blankets.comblankets.com

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6.5K
Revenue
Sep 25
3.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Blankets.com is an online platform that offers a wide range of cozy products, mainly specializing in blankets. Customers can explore various types, sizes, colors, and materials to suit their preferences. In addition, the website provides buyers with an effortless shopping experience by showcasing a diverse selection of quality blankets for all purposes.

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blankets.com Annual Revenue and Growth

blankets.com's annual sales on its online store amounted to $84.2K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$84.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
blankets.com revenue by year

blankets.com's monthly revenueOVER TIME
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Over the past three months, blankets.com revenue has experienced growth of 7.5%, compared to the preceding three months.

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blankets.com revenue growth for last six months
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OVERVIEW
In September 2025, blankets.com reported online sales revenue of $6,514, significantly below the home and garden industry median of $113,901, with its conversion rate ranging between 1.50-2.00%, lower than the high benchmark of 3.36%. The average order value (AOV) fell between $100-125, below the high of $677. With 3,830 sessions, blankets.com starkly contrasts the median of 32,433 sessions in the home and garden sector and is dwarfed by the leading competitor, homedepot.com, which amassed $1,279,366,314 in revenue and 148,597,767 sessions, highlighting a need for improved performance metrics.
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blankets.com competitors

In September 2025, blankets.com generated a revenue of $6,514 from 58 transactions and 3,830 sessions with an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, bigblanket.com outperformed blankets.com significantly with a revenue of $389,913 from 2,391 transactions and 289,078 sessions. redlandcotton.com also showed strong performance with a revenue of $411,778 from 2,129 transactions and 87,318 sessions, boasting a higher AOV of $175-200. commondeer.com lagged behind with a revenue of $4,062 from 93 transactions and 5,395 sessions, featuring a lower AOV of $25-50. erwinmueller.com stood out with a staggering revenue of $3,470,421 from 27,807 transactions and 722,847 sessions, sharing a similar AOV of $100-125 but with a higher conversion rate of 3.50-4.00%. Overall, blankets.com may need to focus on increasing transactions and sessions to remain competitive in the market.

bigblanket.com screenshot
#1 bigblanket.com
389.9K
Revenue
289.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
redlandcotton.com screenshot
#2 redlandcotton.com
411.8K
Revenue
87.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
commondeer.com screenshot
#3 commondeer.com
4.1K
Revenue
5.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
erwinmueller.com screenshot
#4 erwinmueller.com
3.5M
Revenue
722.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
blankets.com vs top market performers
blankets.com
top retailers
conversion rate vs average order value for blankets.com and its competitors
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blankets.com channels

Identify top traffic channels that drive growth for blankets.comand discover how performance of traffic channels has changed over time.

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blankets.com Google Ads spend

Evaluate blankets.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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blankets.com devices

Review blankets.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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blankets.com top markets

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blankets.com country & global rank

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