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Oct 2025
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Home/Insights/Retailers/betterequipped.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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60.1K
Revenue
Oct 25
8.5K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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BetterEquipped.co.uk is an online platform offering a diverse range of high-quality scientific tools, equipment, and resources. Their product catalogue includes laboratory supplies, furniture, microscopes, glassware, chemicals, anatomical models, educational aids, and more. This website assists scientific organizations, schools, and individuals in procuring essential resources to enhance scientific research and education.

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betterequipped.co.uk Annual Revenue and Growth

betterequipped.co.uk's annual sales on its online store amounted to $945.8K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$945.8K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
betterequipped.co.uk revenue by year

betterequipped.co.uk's monthly revenueOVER TIME
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Over the past three months, betterequipped.co.uk revenue has experienced decline of 14%, compared to the preceding three months.

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betterequipped.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, betterequipped.co.uk, operating in the science and education/chemistry sector, generated $60,101 in online sales, slightly below the industry median of $61,962. The site's conversion rate ranged from 3.00% to 3.50%, under the high benchmark of 4.11%, with an average order value (AOV) between $200 and $225, falling short of the high AOV of $890. With 8,465 sessions, betterequipped.co.uk exceeded the median of 5,123 but significantly lagged behind the top performer, perkinelmer.com, which had 224,686 sessions, illustrating room for improvement in visibility and conversion efficiency.
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betterequipped.co.uk competitors

In October 2025, betterequipped.co.uk reported a revenue of £60,101 with 282 transactions and 8,465 sessions, boasting an average order value (AOV) of £200-225 and a conversion rate of 3.00-3.50%. Compared to its competitors, betterequipped.co.uk falls behind in revenue when looking at ypo.co.uk which generated £718,635 with 3,311 transactions and 77,134 sessions, along with a higher conversion rate of 4.00-4.50%. However, betterequipped.co.uk outperforms kitronik.co.uk in terms of revenue, but lags behind in transactions and sessions. labproinc.com stands out with the highest revenue of £807,446, a lower number of transactions, but a significantly higher AOV of £475-500. Overall, while betterequipped.co.uk may not lead in all metrics, it maintains competitive figures within its industry.

ypo.co.uk screenshot
#1 ypo.co.uk
718.6K
Revenue
77.1K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
kitronik.co.uk screenshot
#2 kitronik.co.uk
534.4K
Revenue
81.7K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
labproinc.com screenshot
#3 labproinc.com
807.4K
Revenue
72.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
betterequipped.co.uk vs top market performers
betterequipped.co.uk
top retailers
conversion rate vs average order value for betterequipped.co.uk and its competitors
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Revenue share by device at betterequipped.co.uk

In October large majority of sales on betterequipped.co.uk, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on betterequipped.co.uk, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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betterequipped.co.uk channels

Identify top traffic channels that drive growth for betterequipped.co.ukand discover how performance of traffic channels has changed over time.

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betterequipped.co.uk Google Ads spend

Evaluate betterequipped.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betterequipped.co.uk devices

Review betterequipped.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betterequipped.co.uk top markets

Explore betterequipped.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betterequipped.co.uk country & global rank

Assess the ranking of betterequipped.co.uk among other retailers within its primary country and worldwide.

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