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Nov 2025
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Home/Insights/Retailers/betterequipped.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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55.8K
Revenue
Nov 25
7.8K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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BetterEquipped.co.uk is an online platform offering a diverse range of high-quality scientific tools, equipment, and resources. Their product catalogue includes laboratory supplies, furniture, microscopes, glassware, chemicals, anatomical models, educational aids, and more. This website assists scientific organizations, schools, and individuals in procuring essential resources to enhance scientific research and education.

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betterequipped.co.uk Annual Revenue and Growth

betterequipped.co.uk's annual sales on its online store amounted to $945.8K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$945.8K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
betterequipped.co.uk revenue by year

betterequipped.co.uk's monthly revenueOVER TIME
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Over the past three months, betterequipped.co.uk revenue has experienced decline of 17%, compared to the preceding three months.

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betterequipped.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, betterequipped.co.uk, operating in the science and education/chemistry sector, generated $55,825 in online sales, surpassing the median revenue of $42,270. Its conversion rate ranged from 3.50-4.00%, approaching the high benchmark of 4.15%, while the average order value (AOV) was $200-225, slightly below the high AOV of $821 in the industry. The site recorded 7,758 sessions, significantly exceeding the median of 4,689, though still far behind pasternack.com's leading sessions of 150,794, illustrating betterequipped.co.uk's competitive positioning within the market.
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betterequipped.co.uk competitors

In November 2025, betterequipped.co.uk generated a revenue of $55,825 from 279 transactions and 7,758 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 3.50-4.00%. In comparison, ypo.co.uk outperformed Better Equipped with a revenue of $823,426 from 3,458 transactions and 78,832 sessions, with an AOV of $225-250 and a conversion rate of 4.00-4.50%. kitronik.co.uk also surpassed Better Equipped, with a revenue of $591,235 from 2,494 transactions and 94,400 sessions, despite having a lower conversion rate of 2.50-3.00%. On the other hand, labproinc.com had a higher AOV of $375-400, but a lower revenue of $436,511 from 1,138 transactions and 50,668 sessions, with a conversion rate of 2.00-2.50%. Overall, Better Equipped lags behind its competitors in terms of revenue, transactions, sessions, and conversion rate.

ypo.co.uk screenshot
#1 ypo.co.uk
823.4K
Revenue
78.8K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
kitronik.co.uk screenshot
#2 kitronik.co.uk
591.2K
Revenue
94.4K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
labproinc.com screenshot
#3 labproinc.com
436.5K
Revenue
50.7K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
betterequipped.co.uk vs top market performers
betterequipped.co.uk
top retailers
conversion rate vs average order value for betterequipped.co.uk and its competitors
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Revenue share by device at betterequipped.co.uk

In November large majority of sales on betterequipped.co.uk, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on betterequipped.co.uk, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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betterequipped.co.uk channels

Identify top traffic channels that drive growth for betterequipped.co.ukand discover how performance of traffic channels has changed over time.

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betterequipped.co.uk Google Ads spend

Evaluate betterequipped.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betterequipped.co.uk devices

Review betterequipped.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betterequipped.co.uk top markets

Explore betterequipped.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betterequipped.co.uk country & global rank

Assess the ranking of betterequipped.co.uk among other retailers within its primary country and worldwide.

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