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Home/Insights/Retailers/backtotheroots.com

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

backtotheroots.com

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79.4K

Revenue

Oct 25

33.9K

Sessions

Oct 25

6.5-7.0%

Conv. rate

Oct 25

$25-50

AOV

Oct 25

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Backtotheroots.com is a website that offers a range of products focused on sustainability and natural farming. They sell gardening kits, indoor herb gardens, and mushroom farms. Their selection also includes grow-at-home mushroom growing kits and a variety of organic food products.

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backtotheroots.com Annual Revenue and Growth

backtotheroots.com's annual sales on its online store amounted to $1.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$1.5M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

backtotheroots.com's monthly revenueOVER TIME
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Over the past three months, backtotheroots.com revenue has experienced growth of 6.2%, compared to the preceding three months.

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backtotheroots.com revenue growth for last six months

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Top products on backtotheroots.comby revenue

#1 Organic Flower 5-Pack

$52

Price

$17K

Revenue

#2 Organic Mushroom Grow Kit, Bulk 4-Pack (SAVE 20%)

$80

Price

$15.6K

Revenue

#3 Organic Premium Compost — Manure-Free Blend (1 cu.ft.) 2 Pack — Ready to Use

$40

Price

$11.6K

Revenue

#4 Organic Premium Compost — Manure-Free Blend (1 cu.ft.) — Ready to Use

$20

Price

Revenue

#5 Organic Herb Garden Variety Pack - Seed Packet Bundle

$15

Price

Revenue

#6 Grow Medium Refill Kit

$15

Price

Revenue

#7 Organic Garden Essentials 15-Pack

$45

Price

Revenue

#8 Organic Mushroom Grow Kit Gifting Bundle 🎁, Value 3-Pack

$63

Price

Revenue

#9 Organic Premium Compost — Manure-Free Blend (1 cu.ft.) 12 Pack — Ready to Use

$240

Price

Revenue

#10 Organic Premium Compost — Manure-Free Blend (1 cu.ft.) 10 Pack — Ready to Use

$200

Price

Revenue

#1 Organic Flower 5-Pack

$52

Price

$17K

Revenue

#2 Organic Mushroom Grow Kit, Bulk 4-Pack (SAVE 20%)

$80

Price

$15.6K

Revenue

#3 Organic Premium Compost — Manure-Free Blend (1 cu.ft.) 2 Pack — Ready to Use

$40

Price

$11.6K

Revenue

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OVERVIEW

In October 2025, backtotheroots.com achieved impressive online sales of $79,361, significantly above the food and drink/groceries median of $43,384, with a strong conversion rate between 6.50% and 7.00%, surpassing the sector average of 5.49%. The site recorded 33,858 sessions, well above the median of 15,100, while its average order value ranged between $25 and $50, lower than the high of $181 in the category. Despite being dwarfed by kroger.com, which had sales of $358,991,540 and sessions of 41,924,642, backtotheroots.com showcased strong performance in a competitive market.

backtotheroots.com competitors

In October 2025, backtotheroots.com generated a revenue of $79,361 from 2,293 transactions and 33,858 sessions, with an average order value (AOV) ranging from $25-50 and a conversion rate of 6.50-7.00%. Compared to its competitors, backtotheroots.com outperformed farwestfungi.com, which had a revenue of $19,526 from 262 transactions and 8,807 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. However, backtotheroots.com was behind trueleafmarket.com, which generated a revenue of $709,808 from 7,794 transactions and 380,352 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. In terms of revenue and transactions, backtotheroots.com fell in the middle of the pack when compared to its competitors in the mushroom and seed industry.

#1 farwestfungi.com

19.5K

Revenue

8.8K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 northspore.com

553.9K

Revenue

343.1K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#3 cascadiamushrooms.com

12.1K

Revenue

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#4 sandiaseed.com

18.1K

Revenue

35.6K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#5 trueleafmarket.com

709.8K

Revenue

380.4K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

backtotheroots.com vs top market performers

backtotheroots.com

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Revenue share by device at backtotheroots.com

In October large majority of sales on backtotheroots.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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backtotheroots.com channels

Identify top traffic channels that drive growth for backtotheroots.comand discover how performance of traffic channels has changed over time.

backtotheroots.com Google Ads spend

Evaluate backtotheroots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

backtotheroots.com devices

Review backtotheroots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

backtotheroots.com top markets

Explore backtotheroots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.