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Sep 2025
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Home/Insights/Retailers/babysonly.nl
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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12.9K
Revenue
Sep 25
9.6K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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  • Main country of store: NETHERLANDS
  • Website category: CHILDCARE

The website babysonly.nl offers a wide range of baby-related products including clothing, accessories, and furniture. They provide various options such as cozy blankets, comfortable baby clothing, stylish nursery décor, and functional baby gear. The website aims to cater to the needs of parents seeking high-quality and practical items for their infants.

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babysonly.nl Annual Revenue and Growth

babysonly.nl's annual sales on its online store amounted to $97.2K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$97.2K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
babysonly.nl revenue by year

babysonly.nl's monthly revenueOVER TIME
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Over the past three months, babysonly.nl revenue has experienced growth of 64%, compared to the preceding three months.

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babysonly.nl revenue growth for last six months
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OVERVIEW
In September 2025, babysonly.nl generated $12,873 in online sales, significantly lower than the CHILDCARE median of $41,793, with sessions totaling 9,627 compared to the median of 19,629; their conversion rate ranged from 2.50% to 3.00%, below the high benchmark of 4.29%, while the average order value (AOV) fell between $25 and $50, far below the high of $255 in the industry, reflecting challenges in scaling amidst competition from larger players like babylist.com, which achieved over $71 million in revenue and over 12 million sessions.
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babysonly.nl competitors

In September 2025, babysonly.nl reported a revenue of 12,873 with 273 transactions and 9,627 sessions, boasting an average order value (AOV) of 25-50 and a conversion rate of 2.50-3.00%. In comparison, mamalicious.com, a competitor, generated a significantly higher revenue of 196,650 from 2,128 transactions and 132,788 sessions, with a higher AOV of 75-100. However, mamalicious.com had a slightly lower conversion rate of 1.50-2.00%. Despite mamalicious.com's larger scale and higher revenue, babysonly.nl stands out with a more efficient conversion rate, indicating that they are able to turn a higher percentage of their website visitors into customers. While mamalicious.com may have a broader reach, babysonly.nl appears to have a more effective sales strategy in converting visitors into customers.

mamalicious.com screenshot
#1 mamalicious.com
196.6K
Revenue
132.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
babysonly.nl vs top market performers
babysonly.nl
top retailers
conversion rate vs average order value for babysonly.nl and its competitors
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Revenue share by device at babysonly.nl

In September large majority of sales on babysonly.nl, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In September large majority of sales on babysonly.nl, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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babysonly.nl channels

Identify top traffic channels that drive growth for babysonly.nland discover how performance of traffic channels has changed over time.

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babysonly.nl Google Ads spend

Evaluate babysonly.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babysonly.nl devices

Review babysonly.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babysonly.nl top markets

Explore babysonly.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babysonly.nl country & global rank

Assess the ranking of babysonly.nl among other retailers within its primary country and worldwide.

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