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Sep 2025
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Home/Insights/Retailers/awarasleep.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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855K
Revenue
Sep 25
72.7K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$900-1000
AOV
Sep 25
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awarasleep.com is a website that focuses on selling organic and eco-friendly mattresses and bedding accessories. They offer a range of luxurious and comfortable product options, providing customers with an environmentally-conscious choice for obtaining a good nights sleep.

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awarasleep.com Annual Revenue and Growth

awarasleep.com's annual sales on its online store amounted to $9.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
awarasleep.com revenue by year

awarasleep.com's monthly revenueOVER TIME
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Over the past three months, awarasleep.com revenue has experienced growth of 20%, compared to the preceding three months.

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awarasleep.com revenue growth for last six months
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OVERVIEW
In September 2025, awarasleep.com achieved $854,989 in online sales, significantly outperforming the home and garden/furniture median of $128,623, while the leading competitor, ikea.com, generated $948,741,774. The site's conversion rate ranged from 1.00-1.50%, compared to a high of 1.96% in the industry. With an average order value (AOV) of $925-950, awarasleep.com remained below the industry high of $1,213 but above the low of $284. The site recorded 72,657 sessions, well above the median of 34,751 but far behind ikea.com's staggering 238,090,084 sessions, indicating substantial market presence and customer engagement.
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awarasleep.com competitors

In September 2025, awarasleep.com generated $854,989 in revenue from 921 transactions with 72,657 sessions, boasting an average order value (AOV) of $925-950 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, we see that Birch Living outperformed Awarasleep with $1,237,065 in revenue from 1,045 transactions and 87,270 sessions, along with an AOV of $1175-1200 and a similar conversion rate. Avocado Green Mattress took the lead with $3,747,258 in revenue from 3,443 transactions and 515,462 sessions, despite a lower conversion rate range of 0.50-1.00%. Nest Bedding and Brentwood Home fell behind Awarasleep in revenue and sessions, while Eve Sleep UK had similar performance metrics. Overall, Awarasleep held its ground against competitors in terms of revenue and conversion rate, but lagged behind in total transactions and sessions.

nestbedding.com screenshot
#1 nestbedding.com
497.4K
Revenue
112.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
birchliving.com screenshot
#2 birchliving.com
1.2M
Revenue
87.3K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
avocadogreenmattress.com screenshot
#3 avocadogreenmattress.com
3.7M
Revenue
515.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
brentwoodhome.com screenshot
#4 brentwoodhome.com
261.4K
Revenue
67.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
evesleep.co.uk screenshot
#5 evesleep.co.uk
349.8K
Revenue
80.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
awarasleep.com vs top market performers
awarasleep.com
top retailers
conversion rate vs average order value for awarasleep.com and its competitors
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Revenue share by device at awarasleep.com

In September large majority of sales on awarasleep.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on awarasleep.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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awarasleep.com channels

Identify top traffic channels that drive growth for awarasleep.comand discover how performance of traffic channels has changed over time.

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awarasleep.com Google Ads spend

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awarasleep.com devices

Review awarasleep.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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awarasleep.com top markets

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awarasleep.com country & global rank

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