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Dec 2025
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Home/Insights/Retailers/americanbarbell.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for americanbarbell.comamericanbarbell.com

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314.6K
Revenue
Dec 25
30.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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AmericanBarbell.com is an online platform that offers a wide array of fitness equipment and accessories. Their range includes barbells, weight plates, dumbbells, kettlebells, and gym machines. They also provide a variety of fitness accessories such as foam rollers, exercise bands, and weightlifting belts, catering to athletes and fitness enthusiasts.

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americanbarbell.com Annual Revenue and Growth

americanbarbell.com's annual sales on its online store amounted to $4.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanbarbell.com revenue by year

americanbarbell.com's monthly revenueOVER TIME
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Over the past three months, americanbarbell.com revenue has experienced growth of 58%, compared to the preceding three months.

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americanbarbell.com revenue growth for last six months
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Top products on americanbarbell.comby revenue

#1 American Barbell Rubber Olympic Plates
$209.8
Price
$134.7K
Revenue
#2 Training Bar
$410
Price
$109.1K
Revenue
#3 Cerakote California Bar
$372.7
Price
$89.4K
Revenue
#4 Hex Dumbbells
$435.7
Price
Revenue
#5 Color LB Urethane Pro Series Plates
$520.9
Price
Revenue
#6 Performance Bearing Bar
$722.2
Price
Revenue
#7 PARENT-KBRCAB
$94.7
Price
Revenue
#8 EZ Curl Gym Bar
$175
Price
Revenue
#9 American Barbell 16 Piece Cable Attachment Accessory Rack
$715.7
Price
Revenue
#10 10-Sided Urethane Dumbbells
$3.5K
Price
Revenue
#1 American Barbell Rubber Olympic Plates
$209.8
Price
$134.7K
Revenue
#2 Training Bar
$410
Price
$109.1K
Revenue
#3 Cerakote California Bar
$372.7
Price
$89.4K
Revenue
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OVERVIEW
In December 2025, americanbarbell.com achieved $314,586 in online sales, significantly exceeding the sports industry's median of $90,105, with a conversion rate of 2.50-3.00%, just below the high of 3.13%. Its average order value (AOV) ranged from $350 to $375, notably below the sports sector's high AOV of $535. With 30,789 sessions, americanbarbell.com remained close to the industry median of 34,350, while the largest competitor, garmin.com, reported $197,575,281 in sales, showcasing the competitive landscape in the sports retail sector.
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americanbarbell.com competitors

In December 2025, americanbarbell.com generated a revenue of $314,586 with 875 transactions and 30,789 sessions, boasting an Average Order Value (AOV) of $350-375 and a conversion rate of 2.50-3.00%. Compared to its competitors, vulcanstrength.com had a revenue of $206,915 with 443 transactions and 45,575 sessions, offering an AOV of $450-475 and a conversion rate of 0.50-1.00%. ivankobarbell.com lagged behind with a revenue of $27,065, 103 transactions, and 9,025 sessions, an AOV of $250-275, and a conversion rate of 1.00-1.50%. fringesport.com outperformed americanbarbell.com with a revenue of $719,674, 2,722 transactions, and 274,435 sessions, but a similar AOV and conversion rate of $250-275 and 0.50-1.00% respectively. ironcompany.com also fell short of americanbarbell.com with a revenue of $277,749, 329 transactions, 53,322 sessions, an AOV of $825-850, and a conversion rate of 0.50-1.00%.

vulcanstrength.com screenshot
#1 vulcanstrength.com
206.9K
Revenue
45.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
ivankobarbell.com screenshot
#2 ivankobarbell.com
27.1K
Revenue
9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
fringesport.com screenshot
#3 fringesport.com
719.7K
Revenue
274.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
ironcompany.com screenshot
#4 ironcompany.com
277.7K
Revenue
53.3K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
titan.fitness screenshot
#5 titan.fitness
3.6M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
americanbarbell.com vs top market performers
americanbarbell.com
top retailers
conversion rate vs average order value for americanbarbell.com and its competitors
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Revenue share by device at americanbarbell.com

In December large majority of sales on americanbarbell.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on americanbarbell.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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americanbarbell.com channels

Identify top traffic channels that drive growth for americanbarbell.comand discover how performance of traffic channels has changed over time.

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americanbarbell.com Google Ads spend

Evaluate americanbarbell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanbarbell.com devices

Review americanbarbell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanbarbell.com top markets

Explore americanbarbell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanbarbell.com country & global rank

Assess the ranking of americanbarbell.com among other retailers within its primary country and worldwide.

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