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Home/Insights/Retailers/americanbarbell.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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399K
Revenue
Nov 25
37.4K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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AmericanBarbell.com is an online platform that offers a wide array of fitness equipment and accessories. Their range includes barbells, weight plates, dumbbells, kettlebells, and gym machines. They also provide a variety of fitness accessories such as foam rollers, exercise bands, and weightlifting belts, catering to athletes and fitness enthusiasts.

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americanbarbell.com Annual Revenue and Growth

americanbarbell.com's annual sales on its online store amounted to $4.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanbarbell.com revenue by year

americanbarbell.com's monthly revenueOVER TIME
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Over the past three months, americanbarbell.com revenue has experienced growth of 37%, compared to the preceding three months.

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americanbarbell.com revenue growth for last six months
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Top products on americanbarbell.comby revenue

#1 American Barbell Rubber Olympic Plates
$180.4
Price
$146.3K
Revenue
#2 Color LB Urethane Pro Series Plates
$499
Price
$79.8K
Revenue
#3 Training Bar
$409.9
Price
$78.3K
Revenue
#4 Cerakote IWF California Bar
$358.6
Price
Revenue
#5 Hex Dumbbells
$294.8
Price
Revenue
#6 American Barbell Rubber Coated Kettlebells (LBS sizing)
$97.9
Price
Revenue
#7 Performance Bearing Bar
$722.3
Price
Revenue
#8 American Barbell 16 Piece Cable Attachment Accessory Rack
$710
Price
Revenue
#9 EZ Curl Gym Bar
$175
Price
Revenue
#10 Black LB Urethane Pro Series Plates
$453.2
Price
Revenue
#1 American Barbell Rubber Olympic Plates
$180.4
Price
$146.3K
Revenue
#2 Color LB Urethane Pro Series Plates
$499
Price
$79.8K
Revenue
#3 Training Bar
$409.9
Price
$78.3K
Revenue
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OVERVIEW
In November 2025, americanbarbell.com achieved online sales revenue of $398,974, significantly surpassing the sports industry's median of $89,556, with a conversion rate between 2.50-3.00%, close to the high of 3.31%. The average order value (AOV) ranged from $350 to $375, below the industry high of $552. With 37,437 sessions, americanbarbell.com outperformed the median of 31,405 sessions in the sports sector but lagged far behind the leading store, dickssportinggoods.com, which had 57,640,222 sessions. Overall, the metrics highlight a strong performance within the competitive sports retail market.
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americanbarbell.com competitors

In November 2025, americanbarbell.com generated a revenue of $398,974 from 1,119 transactions and 37,437 sessions with an average order value (AOV) of $350-375 and a conversion rate of 2.50-3.00%. Compared to its competitors, vulcanstrength.com had a revenue of $299,940 from 598 transactions and 35,887 sessions, with a higher AOV of $500-525 but a lower conversion rate of 1.50-2.00%. ivankobarbell.com lagged behind with a revenue of $35,474 from 136 transactions and 11,567 sessions, offering a lower AOV of $250-275 and a conversion rate of 1.00-1.50%. fringesport.com led the pack with a revenue of $813,307 from 2,986 transactions and 237,136 sessions, but had a lower AOV of $250-275 and a conversion rate of 1.00-1.50%. ironcompany.com boasted a revenue of $483,736 from 566 transactions and 55,380 sessions, with a higher AOV of $850-875 but a similar conversion rate of 1.00-1.50%.

vulcanstrength.com screenshot
#1 vulcanstrength.com
299.9K
Revenue
35.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
ivankobarbell.com screenshot
#2 ivankobarbell.com
35.5K
Revenue
11.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
fringesport.com screenshot
#3 fringesport.com
813.3K
Revenue
237.1K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
ironcompany.com screenshot
#4 ironcompany.com
483.7K
Revenue
55.4K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
titan.fitness screenshot
#5 titan.fitness
3.7M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
americanbarbell.com vs top market performers
americanbarbell.com
top retailers
conversion rate vs average order value for americanbarbell.com and its competitors
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Revenue share by device at americanbarbell.com

In November large majority of sales on americanbarbell.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on americanbarbell.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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americanbarbell.com channels

Identify top traffic channels that drive growth for americanbarbell.comand discover how performance of traffic channels has changed over time.

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americanbarbell.com Google Ads spend

Evaluate americanbarbell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanbarbell.com devices

Review americanbarbell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanbarbell.com top markets

Explore americanbarbell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanbarbell.com country & global rank

Assess the ranking of americanbarbell.com among other retailers within its primary country and worldwide.

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