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Home/Insights/Retailers/american-giant.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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732.2K
Revenue
Jul 26
218.2K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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American-giant.com is a website that sells a wide range of high-quality apparel. Their inventory includes clothing items such as sweatshirts, t-shirts, jackets, and pants for both men and women. The brand is known for using premium materials and promoting American manufacturing, offering customers durable and stylish clothing options.

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american-giant.com Annual Revenue and Growth

american-giant.com's annual sales on its online store amounted to $14.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$14.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
american-giant.com revenue by year

american-giant.com's monthly revenueOVER TIME
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Over the past three months, american-giant.com revenue has experienced decline of 0.44%, compared to the preceding three months.

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american-giant.com revenue decline for last six months
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OVERVIEW
In July 2026, american-giant.com recorded 218,000 sessions, significantly surpassing the typical fashion and apparel retailer's 28,400 sessions. The site generated $732,000 in online sales, far exceeding the typical fashion and apparel retailer's revenue of $71,300. With a conversion rate between 2.00-2.50%, it remains comfortably within the typical range of 0.66% to 3.1%. Furthermore, its average order value (AOV) of $125-150 is also within the typical range of $84 to $403 for the category.
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american-giant.com competitors

The most significant gap is in revenue, where american-giant.com leads goodwear.com by $346,000. As of July 2026, american-giant.com generated $732,000 with 5,238 transactions from 218,000 sessions, resulting in a conversion rate of 2.00-2.50%. In comparison, goodwear.com, despite having a higher average order value (AOV) of $125-150, only reached $386,000 in revenue and 3,034 transactions. Other competitors like allamericanclothing.com reported $231,000 in revenue with 2,189 transactions from 111,000 sessions, trailing by $501,000 in revenue and 3,049 transactions behind american-giant.com. Overall, american-giant.com significantly outperforms its rivals across key metrics.

allamericanclothing.com screenshot
#1 allamericanclothing.com
231.1K
Revenue
111.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
allusaclothing.com screenshot
#2 allusaclothing.com
117.1K
Revenue
65.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
goodwear.com screenshot
#3 goodwear.com
386K
Revenue
53.6K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
toddshelton.com screenshot
#4 toddshelton.com
122.3K
Revenue
46.7K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
naykedapparel.com screenshot
#5 naykedapparel.com
3.4K
Revenue
1.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
american-giant.com vs top market performers
american-giant.com
top retailers
conversion rate vs average order value for american-giant.com and its competitors
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Revenue share by device at american-giant.com

In July large majority of sales on american-giant.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on american-giant.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

Industries american-giant.com operates in

american-giant.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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american-giant.com channels

Identify top traffic channels that drive growth for american-giant.comand discover how performance of traffic channels has changed over time.

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american-giant.com Google Ads spend

Evaluate american-giant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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american-giant.com devices

Review american-giant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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american-giant.com top markets

Explore american-giant.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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american-giant.com country & global rank

Assess the ranking of american-giant.com among other retailers within its primary country and worldwide.

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