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Mar 2026
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Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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8.3M
Revenue
Mar 26
2.2M
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $104.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$104.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced decline of 39%, compared to the preceding three months.

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allbirds.com revenue decline for last six months
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OVERVIEW
In March 2026, allbirds.com generated $8,273,859 in online sales, significantly exceeding the FASHION AND APPAREL median of $83,040, yet far behind shein.com, which earned $945,812,338. With a conversion rate of 2.50-3.00%, allbirds.com remains competitive but below the category's high of 3.14%. The average order value (AOV) ranges from $125-150, notably lower than the sector's high of $377 and above its low of $73. allbirds.com attracted 2,210,353 sessions, well above the median of 36,457 but dwarfed by shein.com's 298,145,068 sessions, illustrating a unique position within the marketplace.
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allbirds.com competitors

In March 2026, allbirds.com outperformed its competitors in terms of revenue, with a total revenue of $8,273,859. However, when looking at individual metrics, we see that believeintherun.com had the highest revenue among the competitors at $3,682,232, followed closely by on-running.com at $8,531,054. In terms of transactions, on-running.com had the highest number at 44,443, while allbirds.com had 58,611 transactions. allbirds.com had the highest number of sessions at 2,210,353, surpassing even on-running.com with 442,688 sessions. allbirds.com and giesswein.com had similar average order values at $125-150. The conversion rate for allbirds.com ranged from 2.50-3.00%, while on-running.com had an exceptionally high conversion rate of 10.00-10.50%.

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3.7M
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2.8M
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1.4M
Sessions
1.0-1.5%
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AOV
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8.5M
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Sessions
10.0-10.5%
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$175-200
AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In March large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

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