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May 2026
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Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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5.6M
Revenue
May 26
1.8M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $104.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$104.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced growth of 0.74%, compared to the preceding three months.

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allbirds.com revenue growth for last six months
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OVERVIEW
In May 2026, allbirds.com, a player in the FASHION AND APPAREL industry, generated $5,578,166 in online sales, significantly surpassing the median revenue of $74,720 for the category. With a conversion rate between 2.00-2.50%, allbirds is below the high benchmark of 3.18% but above the low of 0.72%. Their average order value (AOV) ranges from $125-150, notably less than the high of $405 in the industry. Allbirds attracted 1,847,564 sessions, contrasting sharply with the leader, shein.com, which had 309,473,559 sessions, while the median sessions stand at 29,212.
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allbirds.com competitors

In May 2026, allbirds.com generated $5,578,166 in revenue from 39,259 transactions across 1,847,564 sessions, achieving a conversion rate of 2.00-2.50%. Competing closely, giesswein.com reported $5,181,780 in revenue with 34,875 transactions from 2,700,312 sessions, yet it lagged with a lower conversion rate of 1.00-1.50%. on-running.com led with the highest revenue at $7,738,210 and 40,485 transactions, significantly outperforming others with an impressive conversion rate of 8.50-9.00%. Meanwhile, vaporfresh.com, while having the highest AOV of $150-175, had only $52,057 in revenue. proozy.com struggled with just $4,631 in revenue despite a decent conversion rate of 3.00-3.50%. Lastly, believeintherun.com posted $3,005,027 in revenue but with a low conversion rate of 1.50-2.00%. Overall, allbirds.com competes effectively in a diverse market landscape.

proozy.com screenshot
#1 proozy.com
4.6K
Revenue
1.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
vaporfresh.com screenshot
#2 vaporfresh.com
52.1K
Revenue
8.7K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#3 believeintherun.com
3M
Revenue
527.7K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
giesswein.com screenshot
#4 giesswein.com
5.2M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
on-running.com screenshot
#5 on-running.com
7.7M
Revenue
471.9K
Sessions
8.5-9.0%
Conv. rate
$175-200
AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In May large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries allbirds.com operates in

allbirds.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

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