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Aug 2025
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Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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8.1M
Revenue
Aug 25
1.9M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $125.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$125.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced growth of 3.2%, compared to the preceding three months.

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allbirds.com revenue growth for last six months
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Top products on allbirds.comby revenue

#1 Women's Tree Glider - Natural White/Beige (Blizzard Sole)
$135
Price
$375.3K
Revenue
#2 Men's Tree Dasher 2 - Medium Grey (Light Grey Sole)
$122.4
Price
$363K
Revenue
#3 Men's Wool Dasher Mizzle - Stony Beige (Stony Cream Sole)
$126
Price
$339.7K
Revenue
#4 Women's Tree Breezer - Jet Black (Black Sole)
$97.6
Price
Revenue
#5 Men's Wool Dasher Mizzles - Medium Grey (Natural Black Sole)
$145
Price
Revenue
#6 Women's Wool Dasher Mizzle - Stony Beige (Stony Cream Sole)
$124.3
Price
Revenue
#7 Women's Tree Gliders - Blizzard/Hanami Blue (Blizzard Sole)
$135
Price
Revenue
#8 Men's Tree Dasher 2 - Blizzard (Blizzard Sole)
$123.7
Price
Revenue
#9 Men's Wool Dasher Mizzles - Deep Navy (Hazy Indigo Sole)
$145
Price
Revenue
#10 Women's Tree Runner Go - Blizzard (Blizzard Sole)
$109
Price
Revenue
#1 Women's Tree Glider - Natural White/Beige (Blizzard Sole)
$135
Price
$375.3K
Revenue
#2 Men's Tree Dasher 2 - Medium Grey (Light Grey Sole)
$122.4
Price
$363K
Revenue
#3 Men's Wool Dasher Mizzle - Stony Beige (Stony Cream Sole)
$126
Price
$339.7K
Revenue
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OVERVIEW
allbirds.com's August 2025 performance metrics include online sales revenue of $8,069,205, conversion rate of 3.00-3.50%, average order value (AOV) of $125-150, and 1,858,207 sessions. In the FASHION AND APPAREL industry, the median revenue is $77,469, conversion rate ranges from 0.62% to 3.01%, AOV varies between $75 and $393, and the median sessions are 36,717. The top performer in the industry is shein.com with $865,065,186 in revenue and 323,426,413 sessions.
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allbirds.com competitors

In August 2025, allbirds.com generated $8,069,205 in revenue from 56,435 transactions with 1,858,207 sessions. Their Average Order Value (AOV) ranges from $125 to $150, and their conversion rate falls between 3.00% and 3.50%. Comparing this to their competitors, proozy.com had a revenue of $187,509 from 1,230 transactions and 9,617 sessions, with an AOV of $150 to $175 and a conversion rate of 12.50% to 13.00%. vaporfresh.com had a revenue of $70,894 from 456 transactions and 19,704 sessions, with an AOV of $150 to $175 and a conversion rate of 2.00% to 2.50%. believeintherun.com had a revenue of $3,587,193 with 10,998 transactions and 719,949 sessions, with an AOV of $325 to $350 and a conversion rate of 1.50% to 2.00%. on-running.com had revenue of $7,930,059 from 45,160 transactions and 469,430 sessions, with an AOV of $175 to $200 and a conversion rate of 9.50% to 10.00%. allbirds.com maintains a competitive edge in conversion rate and AOV compared to its competitors, while falling slightly behind in revenue and transactions.

proozy.com screenshot
#1 proozy.com
187.5K
Revenue
9.6K
Sessions
12.5-13.0%
Conv. rate
$150-175
AOV
vaporfresh.com screenshot
#2 vaporfresh.com
70.9K
Revenue
19.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#3 believeintherun.com
3.6M
Revenue
719.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
giesswein.com screenshot
#4 giesswein.com
1.6M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
on-running.com screenshot
#5 on-running.com
7.9M
Revenue
469.4K
Sessions
9.5-10.0%
Conv. rate
$175-200
AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In August large majority of sales on allbirds.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on allbirds.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

Evaluate allbirds.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

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