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Jul 2026
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Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.7M
Revenue
Jul 26
656.9K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $104.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$104.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced decline of 60%, compared to the preceding three months.

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allbirds.com revenue decline for last six months
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OVERVIEW
In July 2026, allbirds.com attracted 657,000 sessions, significantly outpacing the typical fashion and apparel retailer's 28,400 sessions. The website generated $2.7 million in online sales, far exceeding the typical fashion and apparel retailer's revenue of around $71,300 per month. With a conversion rate between 2.50-3.00%, allbirds.com is comfortably within the typical fashion and apparel retailer range of 0.66% to 3.1%. Additionally, its average order value (AOV) of $125-150 sits within the typical fashion and apparel retailer range of $84 to $403. Overall, allbirds.com showcases strong performance metrics in the competitive fashion and apparel category.
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allbirds.com competitors

In July 2026, on-running.com leads its competitors with $7.4 million in revenue from 37,500 transactions across 472,000 sessions, achieving a conversion rate of 7.50-8.00%. In comparison, allbirds.com generated $2.7 million with 19,000 transactions and 657,000 sessions, ranking 4 of 6. allbirds.com trails on-running.com by $4.7 million in revenue and 18,500 transactions. giesswein.com, which ranks highest in sessions at 1.6 million, is ahead of allbirds.com by 943,000 sessions. Meanwhile, believeintherun.com follows with $3.9 million in revenue and an AOV of $325-350, while vaporfresh.com’s revenue stands at $28,500 with a conversion rate of 3.00-3.50%. proozy.com has the highest conversion rate among competitors at 9.50-10.00%, despite generating only $47,700 in revenue. Overall, allbirds.com performs well but significantly trails behind its top competitors in key metrics.

proozy.com screenshot
#1 proozy.com
47.7K
Revenue
3.7K
Sessions
9.5-10.0%
Conv. rate
$125-150
AOV
vaporfresh.com screenshot
#2 vaporfresh.com
28.5K
Revenue
5.4K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#3 believeintherun.com
3.9M
Revenue
717.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
giesswein.com screenshot
#4 giesswein.com
3.3M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
on-running.com screenshot
#5 on-running.com
7.4M
Revenue
472.2K
Sessions
7.5-8.0%
Conv. rate
$175-200
AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In July large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries allbirds.com operates in

allbirds.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

Evaluate allbirds.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

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