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Apr 2026
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Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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12.9M
Revenue
Apr 26
3.3M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $104.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$104.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced decline of 21%, compared to the preceding three months.

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allbirds.com revenue decline for last six months
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OVERVIEW
In April 2026, allbirds.com, operating in the FASHION AND APPAREL sector, generated online sales of $12,867,921, significantly surpassing the median of $78,791, yet far behind the industry leader, shein.com, with $860,961,522. The site's conversion rate ranged between 2.50-3.00%, slightly below the high of 3.05%, while its average order value (AOV) stood between $125-150, well below the high of $389. With 3,297,054 sessions, allbirds.com exceeded the median of 35,276, but remained distant from shein.com’s leading 281,585,790 sessions, indicating strong but niche performance within the competitive landscape.
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allbirds.com competitors

As of April 2026, allbirds.com stands out with a revenue of $12,867,921 from 92,953 transactions across 3,297,054 sessions, yielding an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In contrast, competitors like on-running.com report $8,411,381 in revenue, with a significantly higher conversion rate of 10.50-11.00%, albeit from far fewer sessions (415,523). vaporfresh.com achieves a respectable revenue of $38,009, with an AOV of $150-175 and a conversion rate of 3.00-3.50%. giesswein.com garners $4,387,448 in revenue, maintaining an AOV of $125-150 but a lower conversion rate of 1.00-1.50%. believeintherun.com shows a strong AOV of $325-350, resulting in $3,077,316 revenue from 9,168 transactions. Lastly, proozy.com, despite low revenue of $2,135, offers the highest conversion rate at 3.50-4.00%. Overall, allbirds.com maintains a strong position against its competitors.

proozy.com screenshot
#1 proozy.com
2.1K
Revenue
456.8
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
vaporfresh.com screenshot
#2 vaporfresh.com
38K
Revenue
7.5K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#3 believeintherun.com
3.1M
Revenue
608.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
giesswein.com screenshot
#4 giesswein.com
4.4M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
on-running.com screenshot
#5 on-running.com
8.4M
Revenue
415.5K
Sessions
10.5-11.0%
Conv. rate
$175-200
AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In April large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries allbirds.com operates in

allbirds.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

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