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Aug 2026
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Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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2.1M
Revenue
Aug 26
513.1K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $104.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$104.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced decline of 73%, compared to the preceding three months.

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allbirds.com revenue decline for last six months
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OVERVIEW
In August 2026, allbirds.com attracted 513,000 sessions, significantly outpacing the typical fashion and apparel retailer, which sees around 37,200 sessions monthly. The site generated $2.1 million in online sales, a substantial figure compared to the typical fashion and apparel retailer's revenue of approximately $87,900. With a conversion rate of 2.50-3.00%, allbirds.com is well within the typical range of 0.65% to 3.1%. The average order value (AOV) also reflects strength, ranging from $125-150, which is within the typical range of $84 to $408 for the fashion and apparel category. Overall, these metrics highlight allbirds.com's robust performance in the competitive fashion and apparel landscape.
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allbirds.com competitors

In August 2026, on-running.com reported revenue of $7.3 million, outperforming its competitors. giesswein.com followed with $3.1 million, while believeintherun.com achieved $3.3 million. allbirds.com, generating $2.1 million, ranks fourth in revenue among these competitors. On transactions, on-running.com leads with 38,600, and allbirds.com ranks third with 14,800 transactions, trailing giesswein.com and believeintherun.com. In terms of website sessions, giesswein.com is well ahead with 1.4 million sessions, while allbirds.com ranks third with 513,000 sessions. allbirds.com has an average order value (AOV) between $125-150, aligning closely with proozy.com and vaporfresh.com, which also maintain the same AOV range. In contrast, on-running.com and believeintherun.com have higher AOVs, at $175-200 and $350-375 respectively. The conversion rate for allbirds.com, ranging from 2.50-3.00%, is comparable to vaporfresh.com but trails proozy.com, which boasts a conversion rate of 9.50-10.00%.

proozy.com screenshot
#1 proozy.com
56.3K
Revenue
4.3K
Sessions
9.5-10.0%
Conv. rate
$125-150
AOV
vaporfresh.com screenshot
#2 vaporfresh.com
21.2K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
believeintherun.com screenshot
#3 believeintherun.com
3.3M
Revenue
576.8K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
giesswein.com screenshot
#4 giesswein.com
3.1M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
on-running.com screenshot
#5 on-running.com
7.3M
Revenue
471.9K
Sessions
8.0-8.5%
Conv. rate
$175-200
AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In August large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries allbirds.com operates in

allbirds.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

Evaluate allbirds.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

Assess the ranking of allbirds.com among other retailers within its primary country and worldwide.

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