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Jan 2026
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Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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7.4M
Revenue
Jan 26
2.1M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $104.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$104.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced growth of 40%, compared to the preceding three months.

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allbirds.com revenue growth for last six months
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OVERVIEW
In January 2026, allbirds.com generated online sales revenue of $7,438,341, significantly exceeding the FASHION AND APPAREL median of $91,806, while maintaining a conversion rate of 2.00-2.50%, below the sector's high of 3.1%. With an average order value (AOV) ranging from $125-150, it remains above the low end of $76, yet well below the sector's peak AOV of $390. The site attracted 2,118,507 sessions, dwarfed by the top performer shein.com with 279,580,739 sessions, highlighting Allbirds’ strong presence in a competitive market.
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allbirds.com competitors

When comparing allbirds.com to its competitors as of January 2026, it is clear that allbirds.com is performing well in terms of revenue with $7,438,341. However, in terms of transactions, it falls behind competitors like on-running.com with 40,499 transactions compared to allbirds.com's 51,932. Additionally, while allbirds.com has a relatively low conversion rate of 2.00-2.50%, competitors like believeintherun.com are seeing a higher conversion rate of 1.50-2.00%. In the average order value (AOV) domain, allbirds.com falls within the range of $125-150, which is lower than some competitors like believeintherun.com with an AOV of $325-350. Overall, while allbirds.com is strong in revenue and sessions, there are areas such as transactions and conversion rate where competitors are outperforming them.

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AOV
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Sessions
9.0-9.5%
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AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In January large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

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