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Dec 2025
All countries
Home/Insights/Retailers/allbirds.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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13.2M
Revenue
Dec 25
2.7M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Allbirds.com is an online retail platform that offers a wide selection of footwear products for men and women. Their range includes sneakers, running shoes, and loungers made from premium, sustainable materials such as wool and eucalyptus tree fibers. Products are known for their comfort, simplicity, and eco-friendliness.

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allbirds.com Annual Revenue and Growth

allbirds.com's annual sales on its online store amounted to $125.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$125.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
allbirds.com revenue by year

allbirds.com's monthly revenueOVER TIME
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Over the past three months, allbirds.com revenue has experienced growth of 48%, compared to the preceding three months.

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allbirds.com revenue growth for last six months
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Top products on allbirds.comby revenue

#1 Men's Tree Dasher 2 - Medium Grey (Light Grey Sole)
$119.8
Price
$409.1K
Revenue
#2 Women's Tree Dasher 2 - Hanami Night (Natural White Sole)
$117
Price
$386K
Revenue
#3 Women's Tree Glider - Blizzard/Hanami Blue (Blizzard Sole)
$123.7
Price
$383.4K
Revenue
#4 Women's Tree Dasher 2 - Twilight White/Hanami Orange (Twilight White Sole)
$115.5
Price
Revenue
#5 Men's Tree Dasher 2 - Blizzard (Blizzard/Black Sole)
$111.6
Price
Revenue
#6 Women's Lounger Lift - Medium Grey (Blizzard Sole)
$91.6
Price
Revenue
#7 Men's Tree Dasher 2 - Utility - Natural White/Rustic Brown (Natural White Sole)
$118.4
Price
Revenue
#8 Women's Tree Dasher 2 - Deep Navy (Blizzard Sole)
$104.3
Price
Revenue
#9 Women's Tree Dasher 2 - Medium Grey (Light Grey Sole)
$109.7
Price
Revenue
#10 Men's Cruiser Remix - Natural White (Natural White Sole)
$105.3
Price
Revenue
#1 Men's Tree Dasher 2 - Medium Grey (Light Grey Sole)
$119.8
Price
$409.1K
Revenue
#2 Women's Tree Dasher 2 - Hanami Night (Natural White Sole)
$117
Price
$386K
Revenue
#3 Women's Tree Glider - Blizzard/Hanami Blue (Blizzard Sole)
$123.7
Price
$383.4K
Revenue
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OVERVIEW
In December 2025, allbirds.com generated $13,189,728 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, though still far from market leader macys.com's $926,839,757. The site's conversion rate ranged between 3.00-3.50%, exceeding the industry median of 3.17% and far surpassing low rates of 0.72%. With an average order value (AOV) of $125-150, allbirds.com remained competitive, considering the sector's high AOV of $389 and low of $75. The website recorded 2,725,883 sessions, markedly higher than the median of 39,789 but dwarfed by shein.com’s 304,519,814 sessions.
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allbirds.com competitors

In December 2025, allbirds.com generated a revenue of $13,189,728 with 92,902 transactions and 2,725,883 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. Compared to its competitors, proozy.com had a revenue of $16,289 with 96 transactions and 4,196 sessions, an AOV of $150-175, and a conversion rate of 2.00-2.50%. vaporfresh.com saw a revenue of $60,364 with 364 transactions and 11,663 sessions, an AOV of $150-175, and a conversion rate of 3.00-3.50%. believeintherun.com reported a revenue of $2,740,272 with 8,251 transactions and 507,090 sessions, an AOV of $325-350, and a conversion rate of 1.50-2.00%. on-running.com stood out with a revenue of $9,638,780, 51,801 transactions, 400,151 sessions, an AOV of $175-200, and an exceptionally high conversion rate of 12.50-13.00%.

proozy.com screenshot
#1 proozy.com
16.3K
Revenue
4.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vaporfresh.com screenshot
#2 vaporfresh.com
60.4K
Revenue
11.7K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
believeintherun.com screenshot
#3 believeintherun.com
2.7M
Revenue
507.1K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
on-running.com screenshot
#4 on-running.com
9.6M
Revenue
400.2K
Sessions
12.5-13.0%
Conv. rate
$175-200
AOV
vessi.com screenshot
#5 vessi.com
3.6M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
allbirds.com vs top market performers
allbirds.com
top retailers
conversion rate vs average order value for allbirds.com and its competitors
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Revenue share by device at allbirds.com

In December large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on allbirds.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allbirds.com channels

Identify top traffic channels that drive growth for allbirds.comand discover how performance of traffic channels has changed over time.

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allbirds.com Google Ads spend

Evaluate allbirds.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbirds.com devices

Review allbirds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbirds.com top markets

Explore allbirds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbirds.com country & global rank

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