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Oct 2025
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Home/Insights/Retailers/12voltsplus.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for 12voltsplus.com12voltsplus.com

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9.1K
Revenue
Oct 25
1.8K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$600-700
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

12voltsplus.com is an online platform offering an extensive range of products focused on the automotive industry. The website sells various items, including audio equipment, batteries, adapters, and lighting solutions. It is a reliable source for automotive enthusiasts looking for effective, high-quality products in the field of 12-volt electrics.

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12voltsplus.com Annual Revenue and Growth

12voltsplus.com's annual sales on its online store amounted to $452.1K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$452.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
12voltsplus.com revenue by year

12voltsplus.com's monthly revenueOVER TIME
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Over the past three months, 12voltsplus.com revenue has experienced decline of 57%, compared to the preceding three months.

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12voltsplus.com revenue decline for last six months
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OVERVIEW
In October 2025, 12voltsplus.com generated $9,135 in online sales, significantly below the e-commerce and shopping median of $93,795, with a conversion rate between 0.50-1.00%, lower than the industry high of 3.89%. Its average order value (AOV) ranged from $650-675, exceeding the industry low of $56 but not the high of $350. The site attracted 1,798 sessions, starkly contrasted by michaels.com's 32,351,606 sessions, while the median for the category stood at 39,049. Overall, these metrics indicate a need for growth and improvement in visibility and sales performance within a competitive landscape.
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12voltsplus.com competitors

In October 2025, 12voltsplus.com had a revenue of $9,135 from 14 transactions and 1,798 sessions, with an average order value (AOV) ranging from $650 to $675 and a conversion rate of 0.50-1.00%. In comparison, its competitor coleman.com generated significantly higher revenue of $1,628,068 from 10,387 transactions and 395,420 sessions. coleman.com had a lower AOV of $150-$175 but a higher conversion rate of 2.50-3.00%. While 12voltsplus.com had a lower overall revenue and fewer transactions and sessions compared to coleman.com, it had a higher AOV and a comparable conversion rate. This suggests that 12voltsplus.com may be targeting a more niche market with higher-value products, while coleman.com caters to a broader audience with lower-priced items and higher sales volume.

coleman.com screenshot
#1 coleman.com
1.6M
Revenue
395.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
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12voltsplus.com vs top market performers
12voltsplus.com
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conversion rate vs average order value for 12voltsplus.com and its competitors
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Revenue share by device at 12voltsplus.com

In October large majority of sales on 12voltsplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on 12voltsplus.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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12voltsplus.com channels

Identify top traffic channels that drive growth for 12voltsplus.comand discover how performance of traffic channels has changed over time.

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12voltsplus.com Google Ads spend

Evaluate 12voltsplus.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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12voltsplus.com devices

Review 12voltsplus.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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12voltsplus.com top markets

Explore 12voltsplus.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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12voltsplus.com country & global rank

Assess the ranking of 12voltsplus.com among other retailers within its primary country and worldwide.

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