GRIPS CUSTOMERS & RESEARCH PARTNERS
Rope, paracord, and cordage supplies for outdoor and survival applications. Emergency preparedness gear, camping equipment, and tactical supplies for outdoor enthusiasts.
3.32M
981K
2.0-2.5%
$100-200
20+
Rope and Survival Gear's aggregate online sales across tracked retailers amounted to $51M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Rope and Survival Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Rope and Survival Gear retailers, with performance tracked over time.
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