GRIPS CUSTOMERS & RESEARCH PARTNERS
Camping and hiking equipment, survival gear, outdoor clothing, backpacks, and adventure accessories. Products support wilderness exploration, outdoor activities, and emergency preparedness.
41M
12M
1.0-1.5%
$300-400
100+
Outdoor and Survival Gear's aggregate online sales across tracked retailers amounted to $606M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 4% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
66%
Desktop
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Outdoor and Survival Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor and Survival Gear retailers, with performance tracked over time.
Other
