GRIPS CUSTOMERS & RESEARCH PARTNERS
Camping and hiking equipment, survival gear, outdoor clothing, backpacks, and adventure accessories. Products support wilderness exploration, outdoor activities, and emergency preparedness.
37M
12M
1.0-1.5%
$200-300
100+
Outdoor and Survival Gear's aggregate online sales across tracked retailers amounted to $607M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 13% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Mobile
65%
Desktop
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Outdoor and Survival Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor and Survival Gear retailers, with performance tracked over time.
Other
