Home/Insights/Industries/Outdoor Recreation/Paddle Sports and WatercraftIndustry Intelligence — Outdoor Recreation — Apr 2026

Paddle Sports and Watercraft

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Kayaks, stand-up paddleboards, paddles, and pickleball equipment for water sports and outdoor recreation. Serves enthusiasts with paddle sports gear and recreational watercraft.

8.3M

Revenue
Apr 26

1.67M

Sessions
Apr 26

1.5-2.0%

Conv. rate
Apr 26

$200-300

AOV
Apr 26

40+

Retailers
Tracked

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Paddle Sports and Watercraft Annual Revenue and Growth

Paddle Sports and Watercraft's aggregate online sales across tracked retailers amounted to $83M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$83M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Paddle Sports and Watercraft monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 33% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Paddle Sports and Watercraft

BY REVENUE

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Paddle Sports and Watercraft revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

73%

Mobile

27%

Paddle Sports and Watercraft performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 40+

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Paddle Sports and Watercraft traffic channels

Identify the top traffic channels driving growth across Paddle Sports and Watercraft retailers, and see how channel performance has shifted over time.

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Paddle Sports and Watercraft Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Paddle Sports and Watercraft retailers, with performance tracked over time.

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Paddle Sports and Watercraft top markets

Explore the key markets for Paddle Sports and Watercraft — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Paddle Sports and Watercraft retailer rankings

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