Home/Insights/Industries/Outdoor RecreationOnline Industry Intelligence — May 2026

Outdoor Recreation

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Outdoor Recreation on Grips — e-commerce revenue performance across 6 tracked industries and 150+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

25M

Revenue
May 26

5.5M

Sessions
May 26

1.5-2.0%

Conv. rate
May 26

$200-300

AOV
May 26

150+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Outdoor Recreation Annual Online Revenue and Growth

Outdoor Recreation's aggregate online sales across tracked retailers amounted to $299M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue Tracked (GMV)

2025

$299M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Outdoor Recreation monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 7% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Outdoor Recreation

BY REVENUE

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Outdoor Recreation traffic channels

Identify the top traffic channels driving growth across Outdoor Recreation retailers, and see how channel performance has shifted over time.

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Outdoor Recreation Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Recreation retailers, with performance tracked over time.

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Outdoor Recreation top markets

Explore the key markets for Outdoor Recreation — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Outdoor Recreation retailer rankings

See how retailers rank within Outdoor Recreation and worldwide by revenue, traffic and growth.

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