GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium pens, notebooks, journals, planners, and specialty stationery for writing enthusiasts.
7.7M
4.92M
1.5-2.0%
$100-200
20+
Specialty Stationery's aggregate online sales across tracked retailers amounted to $141M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 55% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Specialty Stationery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Specialty Stationery retailers, with performance tracked over time.
Other
Stationery and Organizational
50+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
Planning and Organization Tools
30+ retailers tracked
Personalized Stationery and Organizational
30+ retailers tracked
Educational Supplies and Resources
30+ retailers tracked
