GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium pens, notebooks, journals, planners, and specialty stationery for writing enthusiasts.
13M
4.84M
2.5-3.0%
$100-200
20+
Specialty Stationery's aggregate online sales across tracked retailers amounted to $144M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 19% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Specialty Stationery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Specialty Stationery retailers, with performance tracked over time.
Other
Stationery and Organizational
50+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
Planning and Organization Tools
30+ retailers tracked
Personalized Stationery and Organizational
30+ retailers tracked
Educational Supplies and Resources
30+ retailers tracked
