Home/Insights/Industries/Food, Beverages & Tobacco/Vaping Supplies and Liquid NicotineIndustry Intelligence — Food, Beverages & Tobacco — Apr 2026

Vaping Supplies and Liquid Nicotine

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Electronic vaping devices, e-liquids in various flavors and nicotine strengths, tanks, coils, batteries, and vaping accessories.

13M

Revenue
Apr 26

5M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

30+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Vaping Supplies and Liquid Nicotine Annual Revenue and Growth

Vaping Supplies and Liquid Nicotine's aggregate online sales across tracked retailers amounted to $205M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$205M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Vaping Supplies and Liquid Nicotine monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 18% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Vaping Supplies and Liquid Nicotine

BY REVENUE

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Vaping Supplies and Liquid Nicotine revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

51%

Mobile

49%

Vaping Supplies and Liquid Nicotine performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Vaping Supplies and Liquid Nicotine traffic channels

Identify the top traffic channels driving growth across Vaping Supplies and Liquid Nicotine retailers, and see how channel performance has shifted over time.

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Vaping Supplies and Liquid Nicotine Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping Supplies and Liquid Nicotine retailers, with performance tracked over time.

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Vaping Supplies and Liquid Nicotine top markets

Explore the key markets for Vaping Supplies and Liquid Nicotine — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Vaping Supplies and Liquid Nicotine retailer rankings

See how retailers rank within Vaping Supplies and Liquid Nicotine and worldwide by revenue, traffic and growth.

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