Electronic vaping devices, e-liquids in various flavors and nicotine strengths, tanks, coils, batteries, and vaping accessories.
13M
5M
2.5-3.0%
$0-100
30+
Vaping Supplies and Liquid Nicotine's aggregate online sales across tracked retailers amounted to $205M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 18% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Vaping Supplies and Liquid Nicotine retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping Supplies and Liquid Nicotine retailers, with performance tracked over time.
Other