GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaping products and e-liquids including electronic cigarettes, vape juice in various flavors and nicotine strengths, tanks, coils, mods, batteries, and related accessories.
5.5M
1.43M
3.5-4.0%
$100-200
30+
Vaping Products and E-liquids's aggregate online sales across tracked retailers amounted to $57M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 1% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Vaping Products and E-liquids retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping Products and E-liquids retailers, with performance tracked over time.
Other
