GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaping devices, e-liquids, mods, tanks, coils, and DIY supplies for electronic cigarette enthusiasts.
11M
4.6M
2.5-3.0%
$0-100
20+
Vaping and DIY E-Liquid Supplies's aggregate online sales across tracked retailers amounted to $171M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 15% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Vaping and DIY E-Liquid Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping and DIY E-Liquid Supplies retailers, with performance tracked over time.
Other
