GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaping devices, e-liquids, mods, tanks, coils, and DIY supplies for electronic cigarette enthusiasts.
19M
4.91M
3.0-3.5%
$100-200
20+
Vaping and DIY E-Liquid Supplies's aggregate online sales across tracked retailers amounted to $178M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 13% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Vaping and DIY E-Liquid Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping and DIY E-Liquid Supplies retailers, with performance tracked over time.
Other
