GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaping devices and accessories including electronic cigarettes, mod kits, tanks, coils, batteries, and flavored e-liquids.
12M
4.51M
2.5-3.0%
$0-100
60+
Vape's aggregate online sales across tracked retailers amounted to $194M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 21% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Vape retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vape retailers, with performance tracked over time.
Other
