GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaping devices and accessories including electronic cigarettes, mod kits, tanks, coils, batteries, and flavored e-liquids.
20M
4.87M
3.5-4.0%
$100-200
60+
Vape's aggregate online sales across tracked retailers amounted to $201M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 23% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Vape retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vape retailers, with performance tracked over time.
Other
