GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom-made specialty cakes, cupcakes, pastries, and gourmet baked desserts created specifically for weddings, birthdays, anniversaries, and other special occasions.
503K
80K
4.5-5.0%
$100-200
10+
Specialty Cake and Dessert's aggregate online sales across tracked retailers amounted to $7.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Specialty Cake and Dessert retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Specialty Cake and Dessert retailers, with performance tracked over time.
Other
