GRIPS CUSTOMERS & RESEARCH PARTNERS
Keto-friendly and low-carb food products, snacks, protein supplements, and meal planning resources for ketogenic diet followers.
1.64M
998K
1.5-2.0%
$0-100
10+
Keto and Low-Carb's aggregate online sales across tracked retailers amounted to $22M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 7% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Keto and Low-Carb retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Keto and Low-Carb retailers, with performance tracked over time.
Other
