GRIPS CUSTOMERS & RESEARCH PARTNERS
Kombucha and fermented tea beverages, starter kits, brewing equipment, live cultures, and ingredients for making delicious probiotic fermented drinks at home.
218K
135K
1.5-2.0%
$0-100
15+
Fermented Tea and Kombucha's aggregate online sales across tracked retailers amounted to $3.61M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 22% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
63%
Mobile
37%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Fermented Tea and Kombucha retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fermented Tea and Kombucha retailers, with performance tracked over time.
Other
