GRIPS CUSTOMERS & RESEARCH PARTNERS
Craft beers and specialty beverages from independent and regional breweries. Features IPAs, stouts, ales, lagers, and limited-edition collaborative craft brews.
1.82M
668K
2.5-3.0%
$0-100
50+
Craft Beer's aggregate online sales across tracked retailers amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 11% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Craft Beer retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Craft Beer retailers, with performance tracked over time.
Other
