Home/Insights/Industries/Food, Beverages & Tobacco/Baking and DessertIndustry Intelligence — Food, Beverages & Tobacco — Apr 2026

Baking and Dessert

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Baking supplies, ingredients, tools, recipes, and resources for home bakers and dessert enthusiasts.

50M

Revenue
Apr 26

23M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

10+

Retailers
Tracked

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Baking and Dessert Annual Revenue and Growth

Baking and Dessert's aggregate online sales across tracked retailers amounted to $880M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$880M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Baking and Dessert monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 62% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Baking and Dessert

BY REVENUE

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Baking and Dessert revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

65%

Mobile

35%

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Baking and Dessert traffic channels

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Baking and Dessert Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Baking and Dessert retailers, with performance tracked over time.

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Baking and Dessert top markets

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Baking and Dessert retailer rankings

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