Baking supplies, ingredients, tools, recipes, and resources for home bakers and dessert enthusiasts.
50M
26M
2.0-2.5%
$0-100
10+
Baking and Dessert's aggregate online sales across tracked retailers amounted to $964M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 64% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
Identify the top traffic channels driving growth across Baking and Dessert retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baking and Dessert retailers, with performance tracked over time.
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