Home/Insights/Industries/Food, Beverages & Tobacco/Baked Goods and ConfectionsOnline Industry Intelligence — Food, Beverages & Tobacco — Jun 2026

Baked Goods and Confections

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Bakery products and confections including cupcakes, cakes, pastries, cookies, and gourmet desserts. Offers customizable and specialty sweets for gifts and special occasions.

3.96M

Revenue
Jun 26

1.13M

Sessions
Jun 26

3.0-3.5%

Conv. rate
Jun 26

$100-200

AOV
Jun 26

40+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Baked Goods and Confections Annual Online Revenue and Growth

Baked Goods and Confections's aggregate online sales across tracked retailers amounted to $65M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue Tracked (GMV)

2025

$65M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Baked Goods and Confections monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 23% from Jan to Jun.

Monthly revenue

Indexed values, 0-100

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Top products in Baked Goods and Confections

BY REVENUE

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Baked Goods and Confections revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

69%

Mobile

31%

Baked Goods and Confections performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 40+

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Baked Goods and Confections traffic channels

Identify the top traffic channels driving growth across Baked Goods and Confections retailers, and see how channel performance has shifted over time.

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Baked Goods and Confections Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Baked Goods and Confections retailers, with performance tracked over time.

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Baked Goods and Confections top markets

Explore the key markets for Baked Goods and Confections — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Baked Goods and Confections retailer rankings

See how retailers rank within Baked Goods and Confections and worldwide by revenue, traffic and growth.

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