GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaping devices, e-liquids, mods, atomizers, tanks, coils, replacement parts, and electronic cigarette accessories for various vaping models and applications.
22M
8.5M
2.5-3.0%
$0-100
70+
Vaping and Electronic Cigarettes's aggregate online sales across tracked retailers amounted to $307M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 13% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Vaping and Electronic Cigarettes retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping and Electronic Cigarettes retailers, with performance tracked over time.
Other
Firearms and Tactical Accessories
500+ retailers tracked
Audio Equipment
150+ retailers tracked
Device Protection Accessories
100+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
Protective Cases and Accessories
90+ retailers tracked
Electronic Device Accessories
90+ retailers tracked
